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About Us
Leadership Team
Products
Test Your Ad
Test Your Innovation
Test Your Brand
Case Studies
Methodology
Insights
Latest
Compound Creativity
Super Bowl
The Extraordinary Cost of Dull
Orlando Wood
Advertising Principles Explained
Lemon
Look Out
Advertising Effectiveness
Category Insights
How Creativity Boosts ROI
Ritson on Ad Effectiveness
Sports Sponsorship
Unlocking Profitable Growth
Cultural Moments
The 12 Gifts of Christmas
Olympics Advertising
Olimpíadas (Portuguese)
World Cup
Futebol (Portuguese)
Media Channels
Audio
Digital
Out-Of-Home
TV
Representation
Feeling Seen USA
Feeling Seen UK
Wise Up!
Sustainability
The Greenprint USA
The Greenprint
The Greenprint Brazil
News & Events
News
Ad Of The Week
Blog
Uncensored CMO
In the Press
OOH of the Month
Events
Nation’s Favourite Ads UK
Super Bowl LIX
SXSW
Investors
Investor Info
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Blog
Creative tips and trends to support brand building
17 January 2025
System1 Test Your Innovation Accurately Predicts US Christmas Sales Performance for LEGO Advent Calendars
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Danny Rodriguez
Labs Effectiveness Analyst
Read more
14 January 2025
Touching Down in Celeb Town: Strategies for Super Bowl Success
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Genevieve Norris
Global Communications Manager
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8 January 2025
The System1 Top 10 of 2024
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Jess Messenger
Global Head of Communications
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7 January 2025
Our Top Ideas for Innovation in 2025
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Jess Messenger
Global Head of Communications
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6 January 2025
Nation’s Favorite Ads 2024
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Jess Messenger
Global Head of Communications
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6 January 2025
Bennifer’s Split Proves Celebrities Aren’t a Long-Term Super Bowl Strategy
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Genevieve Norris
Global Communications Manager
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20 December 2024
Predict Travel Trends with Pre-Testing
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Genevieve Norris
Global Communications Manager
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18 December 2024
Christmas Unwrapped: Advertising Insights for 2025 Holiday Planning
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Genevieve Norris
Global Communications Manager
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13 December 2024
Lighting Up the Season: Brands Spreading Holiday Cheer Through Showmanship
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Melissa Rosenthal
PR Manager
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11 December 2024
Nut-Cracking Neutrality: Brands That Crushed ‘Dullness’ This Christmas
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Genevieve Norris
Global Communications Manager
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10 December 2024
Holiday Highlights: The Ads That Sleigh the Season
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Melissa Rosenthal
PR Manager
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6 December 2024
The London Pop-Ups Expected to Pop Off this Christmas
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Genevieve Norris
Global Communications Manager
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29 November 2024
Should Non-Chocolate Calendars Advent-ure into Christmas?
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Genevieve Norris
Global Communications Manager
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25 November 2024
The Consistency Machine: How Consistency Drives Growth, Profit, and Distinctiveness
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Genevieve Norris
Global Communications Manager
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22 November 2024
From Red Carpet to Bar Cart: The Celebrity Alcohol Boom
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Melissa Rosenthal
PR Manager
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15 November 2024
How Far Can You Stretch Your Character Fluent Device?
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Genevieve Norris
Global Communications Manager
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13 November 2024
System1’s Christmas Stars: The 2024 Rankings
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Genevieve Norris
Global Communications Manager
Read more
13 November 2024
The Season of Soundtracks: Music Shapes the Magic of Christmas
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Genevieve Norris
Global Communications Manager
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12 November 2024
Unwrapping Consumers Favorite US Ads of the Holiday Season
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Jess Messenger
Global Head of Communications
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1 November 2024
5 Game-Changing Creative Tips for Your 100-Yard Super Bowl Countdown
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Genevieve Norris
Global Communications Manager
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1 November 2024
Casting Spells and Collabs: Wicked Innovations Take Flight
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Melissa Rosenthal
PR Manager
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28 October 2024
What It Takes to Change Ritson’s Pint: Cheers to Great Beer Advertising with Mark Ritson & Jon Evans on The Uncensored CMO
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Genevieve Norris
Global Communications Manager
Read more
28 October 2024
Fall Flavor Fatigue – Is Pumpkin Losing Its Crown?
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Melissa Rosenthal
PR Manager
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24 October 2024
Turning on the Juice: The Strange and Unusual Innovations of Beetlejuice
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Genevieve Norris
Global Communications Manager
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14 October 2024
The Long & Short of It: How to Win the Brand-building Marathon
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Will Headley
Head of Labs
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8 October 2024
Helmets Off, Headphones On: Lessons On Creativity From The NFL
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Genevieve Norris
Global Communications Manager
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2 October 2024
Emily in Paris Hits the Shelves: But Are Cultural Collabs a Guaranteed Win for Brands?
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Genevieve Norris
Global Communications Manager
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24 September 2024
Brand-building in Brazil: The Guide to Incorporating Sustainability into Advertising
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Renata Buess
Creative & Media Partnership Director, LATAM
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30 September 2024
From Sapling to Oak: How New-to-TV Brands Can Maximise Growth with TV Advertising
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Genevieve Norris
Global Communications Manager
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30 September 2024
Uncensored Unwrapped: 5 Unmissable Episodes to Elevate Your Marketing
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Genevieve Norris
Global Communications Manager
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18 September 2024
Bursting the Bubble: Healthy Sodas Shake Up the Market
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Genevieve Norris
Global Communications Manager
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17 September 2024
Bite-Sized Brilliance: Creative Advertising Strategies for QSRs
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Melissa Rosenthal
PR Manager
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16 September 2024
Brand & Advertisers Capture Hearts in the City of Love
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Genevieve Norris
Global Communications Manager
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12 September 2024
Viral Product Trends: Fleeting Fads or Built for Lasting Success?
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Genevieve Norris
Global Communications Manager
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9 September 2024
Revolutionary Insights from the Greatest Showmen: A Romantic Reprisal
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Genevieve Norris
Global Communications Manager
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5 September 2024
Tuning Into Success: Strategies for Effective Radio Advertising
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Andrew Tindall
SVP Global Partnerships
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5 August 2024
When did Fashion Ads Lose Their Flare?
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Genevieve Norris
Global Communications Manager
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30 July 2024
Could Waiting for the Bus be as Entertaining as Watching TV Ads?
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Andrew Tindall
SVP Global Partnerships
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16 July 2024
National Disability Independence Day: Authentically Representing People with Disabilities in Advertising
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Melissa Rosenthal
PR Manager
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11 July 2024
Is Euros Advertising a Gamble or a Game Changer?
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Genevieve Norris
Global Communications Manager
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10 July 2024
The Extraordinary Cost of Dull
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Tom Ewing
Editor in chief
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8 July 2024
Crowning Consumer Favourites: Heinz Innovations That are Truly the Beanz Knees
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Genevieve Norris
Global Communications Manager
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28 June 2024
Laughing Lions: The Cannes Jury are Seeing the Funny Side
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Jess Messenger
Global Head of Communications
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19 June 2024
Olympics Advertising: How to Strike Gold Without Jumping through Hoops
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Genevieve Norris
Global Communications Manager
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11 June 2024
Unlocking Growth on Digital: Emotion and Attention’s Transformative Effect On Brand and Sales Growth
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Andrew Tindall
SVP Global Partnerships
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10 June 2024
Getting Off Auto Pilot: How Car Ads can Rev Up Brand Building
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Melissa Rosenthal
PR Manager
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11 June 2024
Tis the Season of Shortlists
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Jon Evans
Chief Customer Officer
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3 June 2024
World Environment Day: How Brands Can Elevate Environmental Advertising
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Melissa Rosenthal
PR Manager
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22 May 2024
Seasonal Advertising vs Everyday Advertising
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Andrew Tindall
SVP Global Partnerships
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13 May 2024
Leveraging the Magic of Memorable Characters in Advertising
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Melissa Rosenthal
PR Manager
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17 May 2024
Shaking Up Summer: Crowning Britain’s Hottest Canned Cocktail Releases
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Robyn Di Cesare
Chief Product Officer
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10 May 2024
Sip of Success: Testing the Latest Beverage Launches
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Jess Messenger
Global Head of Communications
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3 May 2024
A Shot in The Dark: A World Without Pre-Testing
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Genevieve Norris
Global Communications Manager
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2 May 2024
Innovation to In-Market Success: Maximising Product Strategy for Commercial Gain
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Genevieve Norris
Global Communications Manager
Read more
24 April 2024
From London Marathon to Brand Marathon: Three Tips for a Winning Sports Marketing Strategy
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Genevieve Norris
Global Communications Manager
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15 April 2024
Advertising for a Greener Tomorrow: How to Drive Change with Sustainable Advertising
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Jon Evans
Chief Customer Officer
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23 January 2024
Super Bowl Winning, Forty-Niners Legend Wide Receiver Jerry Rice on Leadership and More
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Steve Olenski
SVP, Engagement
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18 January 2024
3 Questions for Super Bowl Advertisers
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Steve Olenski
SVP, Engagement
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4 January 2024
The Lessons a CMO Can Learn from a Super Bowl Winning Quarterback
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Steve Olenski
SVP, Engagement
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19 December 2023
Behind the Scenes of Christmas Creative with Jamie Peate, UK Head of Effectiveness, McCann Worldgroup
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Jess Messenger
Global Head of Communications
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8 December 2023
Harnessing the Power of “Green” Messaging: How Advertising Can Help Us All Step Up to the Climate Challenge
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Genevieve Norris
Global Communications Manager
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5 December 2023
Sweet Victory: Hot Cocoa Oreos Lead Holiday Flavor Rankings
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Steve Olenski
SVP, Engagement
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30 November 2023
The Gift of Effectiveness: The Top 12 UK Christmas Ads of 2023
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Jon Evans
Chief Customer Officer
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29 November 2023
Cheers to Ad Effectiveness: The Top 10 US Holiday Ads of 2023
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Jon Evans
Chief Customer Officer
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2 November 2023
System1: The Timeless Importance of the Show
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Orlando Wood
Chief Innovation Officer at System1, author of Lemon and Look out
Read more
14 November 2023
The Divided Brain and its Implications for Attention and Creativity
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Orlando Wood
Chief Innovation Officer at System1, author of Lemon and Look out
Read more
7 November 2023
Regifting Christmas Ads: Unwrapping the Benefits of Wear-in
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Andrew Tindall
SVP Global Partnerships
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3 November 2023
The Reign of Pumpkin Spice Everything is Over
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Steve Olenski
SVP, Engagement
Read more
12 October 2023
Diwali Advertising Review: Key Insights from Festive Campaigns by Leading Brands
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Glaucia Albuquerque Marques
Associate Research Director
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27 September 2023
Adidas’ ‘3 Ka Dream’: A Winning Formula for Brand Recognition and Engagement
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Shahid Hussain
Key Account Director, APAC
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13 September 2023
The Complexity Bias: The Biggest Obstacle for CMOs?
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Steve Olenski
SVP, Engagement
Read more
5 September 2023
Why These Shark Tank Investments May Not Have Much of a Bite
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Steve Olenski
SVP, Engagement
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30 August 2023
The Joys of the Jingle: Creating Catchy Brand Tunes
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Yasmine Zavahir
Vice-President, Americas
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25 August 2023
What New Research Reveals About Slogans
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Steve Olenski
SVP, Engagement
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1 August 2023
The Recipe for a Successful Brand Collaboration
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Andrew Tindall
SVP Global Partnerships
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31 July 2023
How to Win Big with Sports Sponsorship Campaigns
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Andrew Tindall
SVP Global Partnerships
Read more
19 July 2023
Emotional Advertising, Digital Effectiveness, & Using Pinterest For Serious Brand Growth
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Andrew Tindall
SVP Global Partnerships
Read more
18 July 2023
Leveraging Consumer Insights in Marketing
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Andrew Tindall
SVP Global Partnerships
Read more
10 July 2023
Holiday Advertising Handbook: Six Tips for Creative Effectiveness
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Steve Olenski
SVP, Engagement
Read more
29 June 2023
System1: The Triple Opportunity of Attention
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Tom Ewing
Editor in chief
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29 June 2023
Purpose Out, and Humor In for Cannes Lions Winners
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Jon Evans
Chief Customer Officer
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15 June 2023
Are Short-term Advertisers Doomed? System1 Investigates
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Jon Evans
Chief Customer Officer
Read more
8 June 2023
The 5 Keys to Successfully Marketing Diversity, Equity & Inclusion
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Steve Olenski
SVP, Engagement
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23 May 2023
How to Create Effective Digital Advertising
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Jon Evans
Chief Customer Officer
Read more
15 May 2023
A Marketing Crash Course from Beloved Characters
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Steve Olenski
SVP, Engagement
Read more
9 May 2023
Pouring Out Insights on Free Drink Sampling’s Impact on Brand Equity
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Andrew Tindall
SVP Global Partnerships
Read more
28 April 2023
Avoiding Product Flops with Innovation Testing
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David Whitelam
General Manager, UK, EU & APAC
Read more
27 April 2023
Long-term brand building: is it possible with digital?
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Renata Buess
Creative & Media Partnership Director, LATAM
Read more
26 April 2023
Addressable TV Advertising’s Advantages
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Jon Evans
Chief Customer Officer
Read more
25 April 2023
Web Summit Rio: The role of emotional response in innovative marketing
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Renata Buess
Creative & Media Partnership Director, LATAM
Read more
12 April 2023
Reflecting on Ramadan: 5 Keys to Effective Ads (Part 2)
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Shahid Hussain
Key Account Director, APAC
Read more
12 April 2023
Reflecting on Ramadan: 5 Keys to Effective Ads (Part 1)
...
...
Shahid Hussain
Key Account Director, APAC
Read more
5 April 2023
Successful Use of Music in Ads
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Jon Evans
Chief Customer Officer
Read more
28 March 2023
The Sound of Brand-building: How to Leverage Audio Advertising
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Jon Evans
Chief Customer Officer
Read more
14 March 2023
The Soundtrack of the Super Bowl: The Role of Music in Big Game Ads
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...
Jon Evans
Chief Customer Officer
Read more
7 March 2023
How Can your Digital Ads Achieve Attention?
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Andrew Tindall
SVP Global Partnerships
Read more
1 March 2023
Putting Women at the Forefront of Advertising
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Yasmine Zavahir
Vice-President, Americas
Read more
23 February 2023
Do Ads Wear Out?
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Nick Williamson
Marketing Director
Read more
15 February 2023
The Booziest Super Bowl Yet: How Alcohol Brands Performed at the Big Game
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Jon Evans
Chief Customer Officer
Read more
13 February 2023
Super Bowl Standouts: The Ads that Delivered Long-term Brand Building
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Jon Evans
Chief Customer Officer
Read more
7 February 2023
Get down with the over-50s and reap the rewards
...
...
Hannah Stapley-Parker
Head of Brand and Marketing Communications at SunLife
Read more
6 February 2023
How Brands can Celebrate Black Culture
...
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Nick Williamson
Marketing Director
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20 January 2023
The Importance of Innovating in a Recession and How to Do it Well
...
...
Will Goodhand
Partnerships Director
Read more
5 January 2023
Five Mark Ritson Soundbites from Uncensored CMO
...
...
Nick Williamson
Marketing Director
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15 December 2022
Brazil’s Vivo Goes For Goal With 2022’s Top World Cup Ad
...
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Tom Ewing
Editor in chief
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