2 June 2021

Stubble trouble: is EE’s spectacular new ad too scary?

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Imran Choudhary
VP Sales Enablement
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27 May 2021

Are Manchester United and their rivals paying the branding penalty?

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Tom Ewing
Editor in chief
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19 May 2021

Sage gets bossy in its latest campaign

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Megan Li
Senior Research Consultant
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18 May 2021

Guinness showcases their iconic pint to welcome us all back to the pub

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Ben Walton
Chief Commercial Officer
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29 April 2021

The pull of a pint

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Ryan Woodley-Mitchell
VP, Go-To-Market
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11 August 2020

Apple Unpeeled: What Can Brands Learn From Its Ads?

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Tom Ewing
Editor in chief
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13 July 2020

A history of the pandemic in 16 ads

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Tom Ewing
Editor in chief
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23 March 2020

COVID-19: A right-brain reset for advertisers

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Orlando Wood
Chief Innovation Officer, Author of Lemon
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31 October 2019

Addressing the crisis in creativity – Orlando Wood at EffWeek 2019

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James McKinven
Marketing Manager
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3 October 2019

Lemon: Six Things You Should Know About 2019’s Most Important Marketing Book

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Tom Ewing
Editor in chief
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14 March 2019

System1 At South By Southwest: Can Advertising Heal A Divided World?

The left and right brain don't do different things - they do things differently. And the consequences for...

The left and right brain don't do different things - they do things differently. And the consequences for advertising and culture might be enormous. Our SXSW presentation reveals...

Tom Ewing
Editor in chief
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25 April 2019

Five Big Themes From IIEX 2019

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Tom Ewing
Editor in chief
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11 April 2019

Spike Up Your Life! Our Spike Score Explained

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our...

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation...

Tom Ewing
Editor in chief
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4 February 2019

Super Bowl LIII: 5-Star Microsoft Is The Game Night Winner

Congratulations to Microsoft, whose "We All Win" topped our LIVE testing at the Super Bowl. And to the other...

Congratulations to Microsoft, whose "We All Win" topped our LIVE testing at the Super Bowl. And to the other 5-Star winners we spotlight in this...

Tom Ewing
Editor in chief
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27 June 2018

What Happens If You Test Everything?

We're launching Ad Ratings, our creative benchmarking system. It's our biggest research project ever - find out...

We're launching Ad Ratings, our creative benchmarking system. It's our biggest research project ever - find out...

Tom Ewing
Editor in chief
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