13 September 2022

Reaching Hispanic Audiences through Advertising

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Robert Oates
Vice President U.S.
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13 September 2022

Test Your Idea Helps dorset cereals® Launch Muesli Crunch Line

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David Whitelam
General Manager, UK, EU & APAC
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6 September 2022

Celeb-backed Ads: is the Star Power Necessary?

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Nick Williamson
Marketing Director
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30 August 2022

Creating Effective Non-profit Ads that Inspire Action and Build Brands

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Robert Oates
Vice President U.S.
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22 August 2022

How Furry Friends Create Feel-good Advertising

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Nick Williamson
Marketing Director
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18 August 2022

Painting the Town Red with Anger?

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Jon Evans
Chief Customer Officer
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10 August 2022

Enhancing Effectiveness with Early-stage Ad Testing

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Mike Troy
Client Director
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19 July 2022

Disability Inclusion in Advertising

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Robert Oates
Vice President U.S.
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12 July 2022

Creative Effectiveness in Brazil 

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Renata Buess
Creative & Media Partnership Director, LATAM
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29 June 2022

Celebrating Patriotism in Advertising

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Robert Oates
Vice President U.S.
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28 June 2022

Pride Logo Effectiveness: Does the Rainbow Make a Mark?

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Nick Williamson
Marketing Director
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20 June 2022

How to Conduct Product Testing Research

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Jon Evans
Chief Customer Officer
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15 June 2022

Building a Strong Beer Brand

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Jon Evans
Chief Customer Officer
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7 June 2022

Exploring Diverse Advertising in the UK and U.S.

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Jon Evans
Chief Customer Officer
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31 May 2022

Demonstrating Pride through Advertising

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Lisa Buckler
SVP of Growth and Partnerships
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18 May 2022

Exploring the Value of Diversity & Inclusion in Advertising

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Lisa Buckler
SVP of Growth and Partnerships
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9 May 2022

When the World Zigs, Zag

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22 April 2022

Testing Un-beer-lievable Alcohol Concepts

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Tom Ewing
Editor in chief
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25 April 2022

Which Snacks will Take a Bite out of Market Share?

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Tom Ewing
Editor in chief
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25 April 2022

Tech Talk: Testing the Latest Consumer Innovations

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Tom Ewing
Editor in chief
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28 April 2022

A Laughing Matter: How to Use Humour in Advertising

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Tom Ewing
Editor in chief
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3 February 2022

US Nation’s Favourite 2021

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Tom Ewing
Editor in chief
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31 January 2022

Resolutions to Look out 2022: Resolution 3

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Tom Ewing
Editor in chief
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24 January 2022

Resolutions to Look out 2022: Resolution 2

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Tom Ewing
Editor in chief
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17 January 2022

Resolutions to Look out 2022: Resolution 1

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Tom Ewing
Editor in chief
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29 October 2021

The Serious Case For Humor

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Jon Evans
Chief Customer Officer
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20 December 2021

Coke Truck Index

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Tom Ewing
Editor in chief
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10 November 2021

Boots Bets On Christmas Magic

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Tom Ewing
Editor in chief
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30 November 2021

Test Your Brand: Booking Sites Get Stronger As People Plan Travel Again

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Tom Ewing
Editor in chief
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12 November 2021

Test Your Brand: Make Way For The Mouse

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Tom Ewing
Editor in chief
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3 November 2021

The benefits of diverse advertising

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Kerry Collinge
Director of Marketing and Partnerships
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18 October 2021

GSK, Publicis and System1 drive commercial success for Voltaren with highly emotive ‘Grandpa’ execution

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Ben Walton
Chief Commercial Officer
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20 October 2021

Guest Blog: Lessons on effective black representation in ads

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Dino Myers-Lamptey
Founder of The Barber Shop, Co-Chair of The Alliance of Independent Agencies.
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21 October 2021

‘Big uplift’ in performance when diverse audience see themselves represented in ads

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Kerry Collinge
Director of Marketing and Partnerships
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15 October 2021

It’s a boy in a dress, he’s making a mess, we gave it a test, were the public impressed?

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Jon Evans
Chief Customer Officer
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15 October 2021

Why are car ads running on an empty creative tank?

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Jon Evans
Chief Customer Officer
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1 October 2021

The Name’s Brand… James Brand

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Jon Evans
Chief Customer Officer
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15 September 2021

Why Brad Pitt is losing to Clooney in the coffee wars

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Jon Evans
Chief Customer Officer
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28 April 2022

Why “Baseball, Hot Dogs, Apple Pie And Chevrolet” Has Stood The Test Of Time

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Jon Evans
Chief Customer Officer
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23 August 2021

How brand and athletes’ made Tokyo the mother of all games

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Kerry Collinge
Director of Marketing and Partnerships
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9 September 2021

Why Hotels.com Is Right To Keep Its Mascot

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Jon Evans
Chief Customer Officer
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7 September 2021

Test Your Brand Streaming Report: Netflix On Top But Disney Set For Growth

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Tom Ewing
Editor in chief
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26 August 2021

Are Brands Missing A Trick With The Paralympics?

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Jon Evans
Chief Customer Officer
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13 August 2021

Have The Lions Lost Their Bite?

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Jon Evans
Chief Customer Officer
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3 August 2021

Cola Chameleon: Were Pepsi’s Hidden Logo Ads Effective?

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Tom Ewing
Editor in chief
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12 July 2021

Euros Final Winner

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Tom Ewing
Editor in chief
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29 June 2021

WhatsApp Send Their Message, But Is It Received?

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Imran Choudhary
VP Sales Enablement
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28 June 2021

How Will The HFSS Ban Change Food Advertising?

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Kerry Collinge
Director of Marketing and Partnerships
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2 June 2021

Stubble trouble: is EE’s spectacular new ad too scary?

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Imran Choudhary
VP Sales Enablement
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27 May 2021

Are Manchester United and their rivals paying the branding penalty?

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Tom Ewing
Editor in chief
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19 May 2021

Sage gets bossy in its latest campaign

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Megan Li
Senior Research Consultant
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18 May 2021

Guinness showcases their iconic pint to welcome us all back to the pub

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Ben Walton
Chief Commercial Officer
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29 April 2021

The pull of a pint

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Ryan Woodley-Mitchell
VP, Go-To-Market
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11 August 2020

Apple Unpeeled: What Can Brands Learn From Its Ads?

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Tom Ewing
Editor in chief
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13 July 2020

A history of the pandemic in 16 ads

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Tom Ewing
Editor in chief
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23 March 2020

COVID-19: A right-brain reset for advertisers

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Orlando Wood
Chief Innovation Officer, Author of Lemon
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31 October 2019

Addressing the crisis in creativity – Orlando Wood at EffWeek 2019

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James McKinven
Marketing Manager
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3 October 2019

Lemon: Six Things You Should Know About 2019’s Most Important Marketing Book

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Tom Ewing
Editor in chief
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14 March 2019

System1 At South By Southwest: Can Advertising Heal A Divided World?

The left and right brain don't do different things - they do things differently. And the consequences for...

The left and right brain don't do different things - they do things differently. And the consequences for advertising and culture might be enormous. Our SXSW presentation reveals...

Tom Ewing
Editor in chief
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25 April 2019

Five Big Themes From IIEX 2019

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Tom Ewing
Editor in chief
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11 April 2019

Spike Up Your Life! Our Spike Score Explained

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our...

Emotion doesn't just predict long-term growth - it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation...

Tom Ewing
Editor in chief
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4 February 2019

Super Bowl LIII: 5-Star Microsoft Is The Game Night Winner

Congratulations to Microsoft, whose "We All Win" topped our LIVE testing at the Super Bowl. And to the other...

Congratulations to Microsoft, whose "We All Win" topped our LIVE testing at the Super Bowl. And to the other 5-Star winners we spotlight in this...

Tom Ewing
Editor in chief
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27 June 2018

What Happens If You Test Everything?

We're launching Ad Ratings, our creative benchmarking system. It's our biggest research project ever - find out...

We're launching Ad Ratings, our creative benchmarking system. It's our biggest research project ever - find out...

Tom Ewing
Editor in chief
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