Innovation isn’t just about what people say—it’s about how they feel. Test Your Innovation captures real emotional and behavioral responses to your ideas, using proven methods to predict commercial success. Backed by System1’s expert guidance, you’ll get the clarity you need to refine, prioritize, and invest in ideas with confidence.
Which idea will drive real-world impact?
With System1’s Star Rating model, you can predict and improve the commercial performance of your innovations before they go to market. Our unique methodology measures intuitive consumer response, benchmarked against over 65,000 tests in our global database, giving you a clear view of how your ideas stack up—and where to invest.
Emotional response is the most reliable driver of consumer behavior—and System1 is the only platform that captures and interprets it with such depth. Our Emotion-In-Action metric clearly shows you how your innovation has landed emotionally.
Through our FaceTrace module, we go even deeper, measuring not just which emotions people feel, but how strongly, how often, and in what proportions across your target audience. We then apply business-weighted emotional scoring, placing greater value on positive emotions like happiness and surprise—because these are the emotions that translate into real-world success.
To go beyond emotion and capture intuitive, fast decision-making, we use a method called share trading. This tool mimics real-world consumer behavior by asking respondents to ‘invest’ in the innovations they believe will succeed—just like they back brands in real life.
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