Test Your Ad

Accurate predictions.
Actionable improvements.
Ads that work better.

Test Your Ad is the testing platform for marketers who want to make brilliantly effective ads. Next day predictions, intuitive metrics, and diagnostics you can use.

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Predictive
The world’s most predictive ad test
Speed
Reports delivered from 24 hours
Ease
Simple self-serve platform

Star rating has been validated in conjunction with the IPA

A selection of the brands we've already worked with

Create 5-star ads

The more people feel, the more they buy

The most effective ads boost sales and drive long-term growth. They do it by making people feel more - building positive associations with a recognizable brand. We predict sales and growth impacts by measuring emotion, letting you make ads that entertain for commercial gain.

Highly Predictive

System1 Star rating, when combined with ESOV, predicts 48% of brand growth

In a study spanning 264 brands and over 4,000 ads, weight of media (ESOV) predicted 27% of brand growth. When ESOV is combined with Star Rating, the level of predictiveness increased to 48%.

What our clients say

5.2

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"System1’s research was invaluable for helping us understand how the ad was working and how we could make improvements as well as giving our organisation and stakeholders the confidence that we are investing our marketing funds effectively."
Susan Coghill Chief Marketing Officer, Tourism Australia
5.2

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"With System1’s testing, we take the guesswork out of understanding how customers feel about the ad. Bringing more science and data to the creative process helps us optimise our messaging and supports our brand building efforts"
Peter Markey Chief Marketing Officer, Boots
5.9

View Case Study

"Working with System1 has given us (Aldi and McCann) the confidence to consistently build on and invest in a successful and creatively effective idea"
Jamie Peate Chief Brand & Marketing Aldi
5.2

View Case Study

"We’ve used System1 throughout the development of the advert, not just for the first draft. As a result, we’ve achieved really strong results for our final edit – within the top 0.7% of all adverts tested and an amazing 5-Star result"
Helen Jeremiah VP Marketing Director, Walgreens Boots Alliance

Test Your Ad

Scope and speed to suit your need

Flexible options and pricing levels. Fast delivery. From rapid-turnaround predictions to expert guidance on improving effectiveness, get the most out of Test Your Ad with the product that fits your business needs.

Compare ads

Day-by-day Ad Rankings - Your category at your fingertips

Explore a daily updated picture of your category, ranking every new ad that airs. Compare your and your competitors’ ads and see predictions of their potential long-term impact on growth.

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Test Your Ad

The central Test Your Ad metrics -
powerful, intuitive, easy to communicate

Star Rating

Predicts long-term market share growth
Spike Rating

Indicates short-term sales potential
Fluency Rating

Indicates strength of brand recognition

Test Your Distinctive Assets+

Discover your most powerful brand assets and how people feel about them

Fame x Fluency

How quickly do people attribute an asset to my brand?

Fame x Feeling

For people correctly attributing an asset to my brand, how happy does the asset make them?

Emotional Response

How do my assets and those of my competitors make people feel and why?

POWERFUL REPORTS
Intelligent reporting
Ad data reimagined

Secrets to success

Our Guidance offers improvements grounded in science and expertise

System1 love creativity - we want every ad to perform as well as it can. Test Your Ad reports are a springboard for our Guidance. Bespoke suggestions to improve ads, drawing on the best ideas in psychology, behavioral and marketing science.

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Get the real story behind your campaign's performance, beyond engagement metrics, and understand which ads work. We use our social-specific metrics and audience to showcase the attention, fluency and emotional response. See how your ads - individually or collectively as a campaign - stack up against our market-specific benchmarks.

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Test Your Ad Outdoor offers you the opportunity to evaluate not just your outdoor posters and billboards but also your digital outdoor assets.

In addition to Star, Spike, and Fluency, TYA Outdoor reports feature Fast Fluency. By measuring brand recognition after just 2 seconds of exposure, reports provide valuable insight into how quickly people connect your creative content with your brand.

Test Your Ad Outdoor video reports also feature a new attention time curve which visually represents the capacity to maintain viewer engagement, pinpointing crucial moments where attention is lost.

‎..

Test Your Ad Audio determines the short- and long-term impact of audio advertisements for radio, podcast and other platforms. You can test audio ads in draft or finished formats among the general population and custom audiences. Get access to your ad's FaceTrace(R), a cumulative second-by-second emotional journey based on listeners' responses, left and right-brain features, types of happiness, reasons for emotion and more!

Test Your Ad Premium is the ultimate ad comparison tool giving you a unique total view of ads in your category. View and compare Test Your Ad results for every ad in your sector - and see the results for new ads from 24 hours after launch.

Benchmark your work for effectiveness. Spot creative trends and new market entrants. Monitor competitor strategy. Be inspired by best-in-class creativity. And understand the real-world response to it all - as it happens.

Test Your Ad Premium is a subscription service - we’ll work with you to find the scope and plan that suits your business needs. Get in touch and get the full picture of your market.

Test Your Ad Audit gives you vital context to shape your ad strategy. Its business intelligence reports go wider and deeper, with in-depth comparisons and analysis of selected ads in your category and recommendations to inform your next creative brief.

Each Audit draws on the vast Test Your Ad database for a bespoke creative review. This details performance and reveals the drivers and barriers to effectiveness in the market. We follow up with strategic recommendations, including video consultation with our Creative Guidance Expert.

Test Your Ad Audit distills the wealth of data into focused advice that can inform future comms strategies and transform creative briefs. We’ll work with you to define the scope and ensure your Audit has maximum impact in your business - get in touch today.

FANCY A CLOSER LOOK?
Request a demo
of the Test Your Ad platform

Complete the form to book your demo.

Discuss your use cases and business needs

Our expert will give a hands-on demonstration of the product suite

We will show how deep consumer insights can improve your existing goals

Featured Products

Test Your Brand

Fame Feeling & Fluency
drive profitable growth

As World leaders in predicting and improving brand effectiveness, Test Your Brand provides the most predictive metrics and richest diagnostics.

Test Your Brand

Test Your Innovation

5-Star Innovation is
80% familiar, 20% new

As World leaders in predicting and improving new product effectiveness, Test Your Innovation provides the most accurate/predictive metrics.

Test Your Innovation

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Test Your Ad

Accurate predictions.
Actionable improvements.
Ads that work better.

Predictive
The world’s most predictive ad test

Speed
Reports delivered from 24 hours

Ease
Simple self-serve platform

A selection of the brands we've already worked with

The more people feel, the more they buy

System1 Star rating, when combined with ESOV, predicts 48% of brand growth

Scope and speed to suit your need

Day-by-day Ad Rankings - Your category at your fingertips

The central Test Your Ad metrics -
powerful, intuitive, easy to communicate

Star Rating

Spike Rating

Fluency Rating

Discover your most powerful brand assets and how people feel about them

Fame x Fluency

Fame x Feeling

Emotional Response

Intelligent reporting
Ad data reimagined

Our Guidance offers improvements grounded in science and expertise

Request a demo
of the Test Your Ad platform

Featured Products

Fame Feeling & Fluency
drive profitable growth

5-Star Innovation is
80% familiar, 20% new

Learn about Test Your Ad

Test Your Ad

Accurate predictions. Actionable improvements. Ads that work better.

Predictive The world’s most predictive ad test

Speed Reports delivered from 24 hours

Ease Simple self-serve platform

A selection of the brands we've already worked with

The more people feel, the more they buy

System1 Star rating, when combined with ESOV, predicts 48% of brand growth

Scope and speed to suit your need

Day-by-day Ad Rankings - Your category at your fingertips

The central Test Your Ad metrics - powerful, intuitive, easy to communicate

Star Rating

Spike Rating

Fluency Rating

Discover your most powerful brand assets and how people feel about them

Fame x Fluency

Fame x Feeling

Emotional Response

Intelligent reporting Ad data reimagined

Our Guidance offers improvements grounded in science and expertise

Request a demo of the Test Your Ad platform

Featured Products

Fame Feeling & Fluency drive profitable growth

5-Star Innovation is 80% familiar, 20% new

Learn about Test Your Ad

Accurate predictions.
Actionable improvements.
Ads that work better.

Predictive
The world’s most predictive ad test

Speed
Reports delivered from 24 hours

Ease
Simple self-serve platform

The central Test Your Ad metrics -
powerful, intuitive, easy to communicate

Intelligent reporting
Ad data reimagined

Request a demo
of the Test Your Ad platform

Fame Feeling & Fluency
drive profitable growth

5-Star Innovation is
80% familiar, 20% new