Test Your Ad is the testing platform for marketers who want to make brilliantly effective ads beloved by audiences. Predict and improve creative effectiveness with intuitive and validated next-day metrics and insights.
Featuring over 100,000 ads and daily updates, Test Your Ad Premium provides predictive performance reports for every new TV ad in the US and UK, all based on our extensive collection of emotional norms.
Test Your Ad can quickly and cost-effectively assess all your campaign creative to ensure consistent execution, from early stage to finished versions.
Our platform is powered by research with industry leaders in TV, digital, and audio advertising. Combining this with our team’s expertise, our Guidance can further improve your creative and optimize its performance on every channel.
"With System1’s support, our team was able to take strong creative assets and make them even more impactful, giving us confidence that this new chapter for Care.com would resonate with families and help us to make business impact both in the short and long term. We are so pleased this campaign is resonating with people and excited to usher in this next phase of growth."
Meiling Tan Vice President, Brand and GTM, Care.com
"Working with System1 has given us (Aldi and McCann) the confidence to consistently build on and invest in a successful and creatively effective idea"
Jamie Peate Chief Brand & Marketing Aldi
"System1’s research was invaluable for helping us understand how the ad was working and how we could make improvements as well as giving our organisation and stakeholders the confidence that we are investing our marketing funds effectively."
Susan Coghill Chief Marketing Officer, Tourism Australia
"It's fantastic to implement System1 measurement on TikTok. For us, exceeding these global benchmark clearly indicates that our entertaining approach effectively engaged audiences, cut through the noise and drove action during one of the shortest, most competitive trading periods."
Chloe Ball Paid Social Media Manager, Waitrose
Test Your Ad is the creative effectiveness platform that measures consumers’ emotional responses to predict, understand and improve creativity’s impact. The world’s leading brands leverage Test Your Ad to make emotionally engaging work that drives real business results.
The most effective ads make people feel, they entertain for commercial gain. That’s why Test Your Ad leverages proprietary FaceTrace™ methodology to measure consumers’ emotional responses to advertising and provide a second-by-second view of the emotional journey that creative elicits in consumers.
Based on this emotional response data, we predict and improve the short- and long-term impact of your advertising with metrics that have been validated to be predictive of business results, including sales and market share gains.
We enable you to test throughout the creative development process, from scripts through to finished films. Test TV/TVC, social, outdoor, audio and print ads. By testing early and often, you can optimize your ad at every step of the process to maximize commercial impact.
Test Your Ad reports are delivered quickly, from 24 hours.
Access our Test Your Ad platform and workspace to view your test results in a single page, and export results to a format of your choice (PPT, PDF, CSV).
Every Test Your Ad report includes our three foundational metrics:
We also provide the average Star, Spike and Fluency Ratings for your category.
Our FaceTrace® showcases the second-by-second emotional response to your creative to help you understand emotional highs and lows. We also highlight the moment where happiness was highest.
Our Pro reports contain everything above, plus Types of Happiness, Reasons for Emotion, Key Associations and an assessment of the Left and Right Brain Features in your ad.
Yes! System1 love creativity – we want every ad to perform as well as it can. That’s why we view our Test Your Ad reports as a springboard for our Guidance. Express and Expert Guidance offerings unlock bespoke suggestions grounded in science and expertise to help improve the commercial potential of your ad.
Whether delivered via email (Express) or a walk-through on a call (Expert), Guidance draws on the best ideas in psychology, behavioral and marketing science, including the work of Chief Innnovation Officer Orlando Wood, our latest thought leadership on TV, digital and outdoor creative effectiveness and insights coming out of major marketing moments like the Super Bowl and Christmas.
You’ve come to the right place – you can better understand and improve the performance of your digital creative by testing campaigns with our Test Your Ad Social platform. Test your ad with a custom sample of platform users to gain insights from consumers who are active where your creative will launch.
In addition to Star, Spike, and Fluency, Test Your Ad Social reports feature Fast Fluency. By measuring brand recognition after just 2 seconds of exposure, reports provide valuable insight into how quickly people connect your creative content with your brand.
Our new skippable analysis method also includes features to understand how campaigns perform in the unique social landscape; including Attention Trace, Key Brand Assets, & how entertaining your assets really are.
And if you’re looking for more digital effectiveness insights, access our joint whitepaper with TikTok, The Long and the Short (form) of it here. We uncover the true effect of short-form creative quality on brand building and conversion, giving brands a first-of-its-kind look at how to win attention, brand effectively and avoid dullness and creative fatigue.
The great outdoors! We love out-of-home so much we built Test Your Ad Outdoor to offer you the opportunity to evaluate not just your outdoor posters and billboards but also your digital outdoor assets.
In addition to Star, Spike, and Fluency, Test Your Ad Outdoor reports feature Fast Fluency. By measuring brand recognition after just 2 seconds of exposure, reports provide valuable insight into how quickly people connect your creative content with your brand.
Test Your Ad Outdoor video reports also feature an attention time curve which visually represents the capacity to maintain viewer engagement, pinpointing crucial moments where attention is lost.
Need additional outdoor effectiveness best practices? Download our joint whitepaper with JCDecaux, Double Take, here. We reveal how emotion and branding drive brand and commercial effects in one of the world’s most powerful media channels.
Absolutely! Test Your Ad Audio determines the short- and long-term impact of audio advertisements for radio, podcast and other audio platforms.
You can test audio ads in draft or finished formats among the general population and custom audiences. Get access to your ad’s FaceTrace®, a cumulative second-by-second emotional journey based on listeners’ responses, left and right-brain features, types of happiness, reasons for emotion and more!
We’ve also built out audio advertising research in partnership with Radiocentre. Download the whitepaper, Listen Up!, here. It’s the first report to define right- and left-brain creative features for audio advertising, built from brand and emotional data collected from over 50,000 radio and non-radio listeners across 10 years.
Test Your Ad Premium is a subscription database containing more than 100,000 ads. Premium ranks every new ad that airs on linear TV according to consumers’ emotional responses, allowing you to explore a daily updated and market-oriented picture of your category.
It’s the ultimate ad comparison tool that allows you to:
We’ll work with you to find the scope and plan for Test Your Ad Premium that suits your business needs. Whether one category or many, you’ll be able to view and compare Test Your Ad results for every ad in your sector – and see the results for new ads from 24 hours after launch.
Of course! Our Test Your Ad Premium platform features more than 100,000 ads, giving us access to richer insights for your category. We pull these insights together in a bespoke creative review called Test Your Ad Audit.
Test Your Ad Audit gives you vital context to shape your ad strategy. Its business intelligence reports go wider and deeper, with in-depth comparisons and analysis of selected ads in your category and recommendations to inform your next creative brief and comms strategies.
Each Audit details ad performance and reveals the drivers and barriers to effectiveness in the market. We follow up with strategic recommendations, including video consultation with our Creative Guidance Expert.
Test Your Ad Audit distills the wealth of data into focused advice. We’ll work with you to define the scope and ensure your Audit has maximum impact in your business.
We often work with clients to help them better understand which distinctive assets are the most powerful so they can continually leverage them across their campaigns. It’s why we built our Test Your Distinctive Assets solution.
Discover your most powerful brand assets via our Fame x Fluency matrix and, with Test Your Distinctive Assets+, uncover how people feel about these assets. Our + offering provides the following insights:
With flexible options and pricing levels, System1 offers scope and speed to suit your needs. From rapid-turnaround predictions to expert guidance on improving effectiveness, get the most out of Test Your Ad with products to help you predict, understand, improve and compare ad performance.
Please contact us to review your testing needs – we’d love to help you Create with Confidence!
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