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    • OOH – JCDecaux
    • Putting on a Show – Aardman
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  • Ad Of The Week

Want to get an audience’s-eye view of the most effective new ad each week? With Test Your Ad Competitive Edge, you get always-on access to creative effectiveness benchmarks from a database of over 100,000 TV ads, refreshed daily. Compare and rank within your category, track competitors work and draw inspiration from best-in-class ads – arming you with the data to Create with Confidence® and strengthen your creative strategy.

Ad Of The Week
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Let’s Go! Quaker’s World Cup Spot Has the Energy to Score

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See some of the best ads so far

Burberry Captures the Culture of Football
1 July 2026

Burberry Captures the Culture of Football

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
McDonald's World Cup Meals Show the Power of Consistency
26 June 2026

McDonald’s World Cup Meals Show the Power of Consistency

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
DoorDash World Cup Campaign is a Sales Striker
26 June 2026

DoorDash World Cup Campaign is a Sales Striker

...

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Tom Ewing
Tom Ewing
Editor in chief
Read more
Scotland Win the World Cup (of Advertising)
26 June 2026

Scotland Win the World Cup (of Advertising)

...

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Daniel Kent-Smith
Daniel Kent-Smith
Key Account Director, Europe
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An Ad for Everybody From the Farmer’s Dog
18 June 2026

An Ad for Everybody From the Farmer’s Dog

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...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Elephant-Size Emotions for Dilmah Tea 
18 June 2026

Elephant-Size Emotions for Dilmah Tea 

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Lay's Drives the World Cup Bandwagon in Smash Hit Ad
11 June 2026

Lay’s Drives the World Cup Bandwagon in Smash Hit Ad

...

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Tom Ewing
Tom Ewing
Editor in chief
Read more
Game On: BBC’s World Cup Ad Hits the Target
11 June 2026

Game On: BBC’s World Cup Ad Hits the Target

...

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Daniel Kent-Smith
Daniel Kent-Smith
Key Account Director, Europe
Read more
Sleep Number Reimagines Comfort - and Evolves Its Brand
4 June 2026

Sleep Number Reimagines Comfort – and Evolves Its Brand

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Tom Ewing
Tom Ewing
Editor in chief
Read more
Brahma Scores an Epic Goal With Its World Cup Ad
4 June 2026

Brahma Scores an Epic Goal With Its World Cup Ad

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Renata Buess
Renata Buess
Creative & Media Partnership Director, LATAM (renata.buess@system1research.com)
Read more
Legends Unite in Adidas World Cup Blockbuster
4 June 2026

Legends Unite in Adidas World Cup Blockbuster

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Tom Ewing
Tom Ewing
Editor in chief
Read more
White Claw’s Insight-Powered Ad Celebrates Real Connection
28 May 2026

White Claw’s Insight-Powered Ad Celebrates Real Connection

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...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Classic Brand, New Media: Puget Gets Social Video Right
28 May 2026

Classic Brand, New Media: Puget Gets Social Video Right

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Tom Ewing
Tom Ewing
Editor in chief
Read more
Grubhub Strikes Gold With a Memorable New Ad 
21 May 2026

Grubhub Strikes Gold With a Memorable New Ad 

...

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Tom Ewing
Tom Ewing
Editor in chief
Read more
Ads the Way We Like It: Müller’s Melodic Masterstroke 
21 May 2026

Ads the Way We Like It: Müller’s Melodic Masterstroke 

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Tom Ewing
Tom Ewing
Editor in chief
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Is Brazil Really All That? All That Coca-Cola?
14 May 2026

Is Brazil Really All That? All That Coca-Cola?

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Renata Buess
Renata Buess
Creative & Media Partnership Director, LATAM (renata.buess@system1research.com)
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Ad Of The Week
14 May 2026

Vacation’s Debut TV Ad Shows the Power of a Brand World

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Tom Ewing
Tom Ewing
Editor in chief
Read more
Lexus is Its Own Influencer in Winning Social Spot
14 May 2026

Lexus is Its Own Influencer in Winning Social Spot

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Tom Ewing
Tom Ewing
Editor in chief
Read more
Meme Mania as Extra Gum Defies Dull
7 May 2026

Meme Mania as Extra Gum Defies Dull

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Tom Ewing
Tom Ewing
Editor in chief
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Let’s Hand It to Miracle-Gro and “The Glovers”
7 May 2026

Let’s Hand It to Miracle-Gro and “The Glovers”

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Tom Ewing
Tom Ewing
Editor in chief
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Syd for Short-form: American Eagle Gets Social Right
30 April 2026

Syd for Short-form: American Eagle Gets Social Right

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Tom Ewing
Tom Ewing
Editor in chief
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Dulux Anniversary Ad is a Colourful Classic
30 April 2026

Dulux Anniversary Ad is a Colourful Classic

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Tom Ewing
Tom Ewing
Editor in chief
Read more
College Romance With an Amazon Twist
23 April 2026

College Romance With an Amazon Twist

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Tom Ewing
Tom Ewing
Editor in chief
Read more
Starmaxxing! TK Maxx’s Iconic Cat Breaks Retailer Records 
23 April 2026

Starmaxxing! TK Maxx’s Iconic Cat Breaks Retailer Records 

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Tom Ewing
Tom Ewing
Editor in chief
Read more
L’Oreal’s Bold Look Pays Off
16 April 2026

L’Oreal’s Bold Look Pays Off

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Tom Ewing
Tom Ewing
Editor in chief
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“Love That!”: M&S Spreads Happiness With a New Fashion Ad Classic
16 April 2026

“Love That!”: M&S Spreads Happiness With a New Fashion Ad Classic

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Tom Ewing
Tom Ewing
Editor in chief
Read more
Meet the New Easter Bunny Replacement in Hershey’s Standout Campaign
9 April 2026

Meet the New Easter Bunny Replacement in Hershey’s Standout Campaign

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Renata Buess
Renata Buess
Creative & Media Partnership Director, LATAM (renata.buess@system1research.com)
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The Year’s Boldest Ad? Burger King Dethrone Their King
9 April 2026

The Year’s Boldest Ad? Burger King Dethrone Their King

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Tom Ewing
Tom Ewing
Editor in chief
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Optimum Nutrition Flips Sports Sponsorship Conventions
8 April 2026

Optimum Nutrition Flips Sports Sponsorship Conventions

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Tom Ewing
Tom Ewing
Editor in chief
Read more
Ginsters Bring Back a Winning Brand Asset
2 April 2026

Ginsters Bring Back a Winning Brand Asset

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...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Does Sex Still Sell? Calvin Klein’s Racy Ad Has the Answer
26 March 2026

Does Sex Still Sell? Calvin Klein’s Racy Ad Has the Answer

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Tom Ewing
Tom Ewing
Editor in chief
Read more
Sky Sports’ F1 Ad Captures a New Era’s Excitement 
26 March 2026

Sky Sports’ F1 Ad Captures a New Era’s Excitement 

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Daniel Kent-Smith
Daniel Kent-Smith
Key Account Director, Europe
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Yeehaw! Philadelphia’s Phillyboy Reinvents Their Brand
19 March 2026

Yeehaw! Philadelphia’s Phillyboy Reinvents Their Brand

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Tom Ewing
Tom Ewing
Editor in chief
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Standard Life Gets Its Groove Back
19 March 2026

Standard Life Gets Its Groove Back

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Tom Ewing
Tom Ewing
Editor in chief
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The Bear Maximum: Fiber Pop Mascot Is A Launch Success
12 March 2026

The Bear Maximum: Fiber Pop Mascot Is A Launch Success

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Tom Ewing
Tom Ewing
Editor in chief
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Warburton’s Celebrate 150 Years With Another Baking Blockbuster
12 March 2026

Warburton’s Celebrate 150 Years With Another Baking Blockbuster

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Tom Ewing
Tom Ewing
Editor in chief
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Peacock Takes Winter Olympics Effectiveness Gold
5 March 2026

Peacock Takes Winter Olympics Effectiveness Gold

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Tom Ewing
Tom Ewing
Editor in chief
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LNER’s Brand Mascot Cheerleads for Freedom
5 March 2026

LNER’s Brand Mascot Cheerleads for Freedom

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Tom Ewing
Tom Ewing
Editor in chief
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Hellman’s Super Bowl Ad is a Social Hit
26 February 2026

Hellman’s Super Bowl Ad is a Social Hit

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Tom Ewing
Tom Ewing
Editor in chief
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John West’s New Ad: A Surprise Twist on a Classic
26 February 2026

John West’s New Ad: A Surprise Twist on a Classic

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Tom Ewing
Tom Ewing
Editor in chief
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Ad Of The Week
19 February 2026

Snow Jokes: Michelob ULTRA Skis to a 5-star Win

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Tom Ewing
Tom Ewing
Editor in chief
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BBC Winter Olympics Trailer is Forged in Fire
19 February 2026

BBC Winter Olympics Trailer is Forged in Fire

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...

Tom Ewing
Tom Ewing
Editor in chief
Read more
NFL's Best Ever Ad Harnesses the Heartstring Effect
12 February 2026

NFL’s Best Ever Ad Harnesses the Heartstring Effect

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Tom Ewing
Tom Ewing
Editor in chief
Read more
Cadbury’s New Classic Shows the Power of a Great Edit
12 February 2026

Cadbury’s New Classic Shows the Power of a Great Edit

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...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Grubhub Serves a "Feest" for Super Bowl Debut
3 February 2026

Grubhub Serves a “Feest” for Super Bowl Debut

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Tom Ewing
Tom Ewing
Editor in chief
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Meet Matti: AIDA’s New Star Cruises To Success
5 February 2026

Meet Matti: AIDA’s New Star Cruises To Success

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...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Vivo’s Great New Ad Says: Use Your Phone Less
30 January 2026

Vivo’s Great New Ad Says: Use Your Phone Less

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Renata Buess
Renata Buess
Creative & Media Partnership Director, LATAM (renata.buess@system1research.com)
Read more
Budweiser Takes Flight With 150th Birthday Classic
29 January 2026

Budweiser Takes Flight With 150th Birthday Classic

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...

Tom Ewing
Tom Ewing
Editor in chief
Read more
PureGym Gives Its Category a Glow-Up
29 January 2026

PureGym Gives Its Category a Glow-Up

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Super Bowl Flashback: Jeep Relives Groundhog Day
22 January 2026

Super Bowl Flashback: Jeep Relives Groundhog Day

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
The Home of Entertainment: ITV Meets a Very Human Need
22 January 2026

The Home of Entertainment: ITV Meets a Very Human Need

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Flamin’ Hot Flashback: When Doritos Pushed Humor Back on the Ad Agenda
15 January 2026

Flamin’ Hot Flashback: When Doritos Pushed Humor Back on the Ad Agenda

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...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Eurocamp Balance Travel Excitement and Relaxation in 5-star New Ad
15 January 2026

Eurocamp Balance Travel Excitement and Relaxation in 5-star New Ad

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...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Banco Bradesco’s Hopeful New Year Message
8 January 2026

Banco Bradesco’s Hopeful New Year Message

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...

Renata Buess
Renata Buess
Creative & Media Partnership Director, LATAM (renata.buess@system1research.com)
Read more
WeatherTech’s Ads Show the Power of a Long-term Play
8 January 2026

WeatherTech’s Ads Show the Power of a Long-term Play

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...

Tom Ewing
Tom Ewing
Editor in chief
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PRO PLAN Serve an Ace With Tennis Star Ad
8 January 2026

PRO PLAN Serve an Ace With Tennis Star Ad

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Apple’s Critter Carol is a Holiday Triumph
18 December 2025

Apple’s Critter Carol is a Holiday Triumph

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Waitrose’s Cozy Christmas Rom-Com Gets Top Scores
18 December 2025

Waitrose’s Cozy Christmas Rom-Com Gets Top Scores

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Five Stars for Crayola’s Colorful Canine Christmas
11 December 2025

Five Stars for Crayola’s Colorful Canine Christmas

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Wallace and Gromit Bring Barbour Christmas Cheer - and Consistency
11 December 2025

Wallace and Gromit Bring Barbour Christmas Cheer – and Consistency

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Ad Of The Week
4 December 2025

Etsy’s Brave Ad Stands Out From the Holiday Pack

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Short and Sweet: Lidl Christmas Ad Shows Edits Are Worth It
4 December 2025

Short and Sweet: Lidl Christmas Ad Shows Edits Are Worth It

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Grupo Boticário Introduces Responsible Skincare
28 November 2025

Grupo Boticário Introduces Responsible Skincare

...

...

Renata Buess
Renata Buess
Creative & Media Partnership Director, LATAM (renata.buess@system1research.com)
Read more
Low Key, High Impact: L.L. Bean’s Gentle Ad is a Holiday Winner
26 November 2025

Low Key, High Impact: L.L. Bean’s Gentle Ad is a Holiday Winner

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...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Fairytale Fun Gives Boots a Christmas Hit
26 November 2025

Fairytale Fun Gives Boots a Christmas Hit

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Amazon’s “Joy Ride”: The Ad That Keeps on Giving
20 November 2025

Amazon’s “Joy Ride”: The Ad That Keeps on Giving

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Seuss-inspired Whimsy Wins for Walmart
13 November 2025

Seuss-inspired Whimsy Wins for Walmart

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
The Bears Are Back in Town
13 November 2025

The Bears Are Back in Town

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Ocean Spray Excite With Cranpus Character
7 November 2025

Ocean Spray Excite With Cranpus Character

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Peugeot Ad Gets the Green Light (and the Red One)
7 November 2025

Peugeot Ad Gets the Green Light (and the Red One)

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
realestate.com.au Brings the Human Factor to Housing
30 October 2025

Where Horsepower Meets Caramelo Power

...

...

Renata Buess
Renata Buess
Creative & Media Partnership Director, LATAM (renata.buess@system1research.com)
Read more
Nature Valley’s Playful Puppet Helps Its Ads Level Up
30 October 2025

Nature Valley’s Playful Puppet Helps Its Ads Level Up

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
realestate.com.au Brings the Human Factor to Housing
30 October 2025

realestate.com.au Brings the Human Factor to Housing

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
A Seven Second Scare Breaks Records for M&M's
23 October 2025

A Seven Second Scare Breaks Records for M&M’s

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Movies, Another Winner for Britain’s Most Consistent Campaign
23 October 2025

Movies, Another Winner for Britain’s Most Consistent Campaign

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Ben Affleck’s Dunkin Ads Keep Getting Celebrity Right
16 October 2025

Ben Affleck’s Dunkin Ads Keep Getting Celebrity Right

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Burger King Serve Up a Premium Celebrity Ad
16 October 2025

Burger King Serve Up a Premium Celebrity Ad

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Bradley Cooper Keeps Uber Eats’ Conspiracy Running in New Ad
9 October 2025

Bradley Cooper Keeps Uber Eats’ Conspiracy Running in New Ad

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Thatchers and Aardman Deliver Cider Ad Sparkle
9 October 2025

Thatchers and Aardman Deliver Cider Ad Sparkle

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Cheetos Classic Reaps the Creative Dividend
3 October 2025

Cheetos Classic Reaps the Creative Dividend

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Storytelling Helps a Charity Brand Break Through the Sadness Barrier
3 October 2025

Storytelling Helps a Charity Brand Break Through the Sadness Barrier

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Nivea’s AI-Powered Ad Creates a Poignant Moment
26 September 2025

Nivea’s AI-Powered Ad Creates a Poignant Moment

...

...

Renata Buess
Renata Buess
Creative & Media Partnership Director, LATAM (renata.buess@system1research.com)
Read more
A Comedy Showcase for Pharmacists Lands Boots in the top 1% of Healthcare Ads
26 September 2025

A Comedy Showcase for Pharmacists Lands Boots in the top 1% of Healthcare Ads

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Škoda’s Electric Ad Takes on the Doubters
18 September 2025

Škoda’s Electric Ad Takes on the Doubters

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Cologuard Entertain in America’s Toughest Category
10 September 2025

Cologuard Entertain in America’s Toughest Category

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Mission Complete: McDonald's Make a Great Gaming Ad
10 September 2025

Mission Complete: McDonald’s Make a Great Gaming Ad

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Magia, Emoção E Estratégia: O Banco Do Brasil Aposta Na Emoção Para Se Destacar Em Um Dos Setores Mais Competitivos Do País
3 September 2025

Natura Get Sustainability Right With “Regeneracao”

...

...

Renata Buess
Renata Buess
Creative & Media Partnership Director, LATAM (renata.buess@system1research.com)
Read more
“It’s Giving Texture!”: Food Influencer Dogs Delight For Pup-Peroni
3 September 2025

“It’s Giving Texture!”: Food Influencer Dogs Delight For Pup-Peroni

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Axe Clean Up With Comedy Shower Ad
3 September 2025

Axe Clean Up With Comedy Shower Ad

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Hellmann’s Nail the Social Basics
27 August 2025

Hellmann’s Nail the Social Basics

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Cats on a Podcast? It’s Another Whiskas Hit
27 August 2025

Cats on a Podcast? It’s Another Whiskas Hit

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Coke’s “Together Always” Shows the Long-term Value of Good Ideas
20 August 2025

Coke’s “Together Always” Shows the Long-term Value of Good Ideas

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
A Slice of School Life Warms Hearts for Robinsons
20 August 2025

A Slice of School Life Warms Hearts for Robinsons

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Nostalgic Glow Helps Pantene Shine
13 August 2025

Nostalgic Glow Helps Pantene Shine

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
O2 Brings Emotion to Data Roaming
13 August 2025

O2 Brings Emotion to Data Roaming

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
High Flying HOKA Finds the Emotional Core of Running
6 August 2025

High Flying HOKA Finds the Emotional Core of Running

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Kitchen Antics Make Zewa Stand Out
6 August 2025

Kitchen Antics Make Zewa Stand Out

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
The Colonel’s on the Comeback Trail - and Audiences Love It
30 July 2025

The Colonel’s on the Comeback Trail – and Audiences Love It

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Magia, Emoção E Estratégia: O Banco Do Brasil Aposta Na Emoção Para Se Destacar Em Um Dos Setores Mais Competitivos Do País
30 July 2025

Banco Do Brasil Bets on Emotion to Stand Out in One of the Country’s Most Competitive Sectors

...

...

Renata Buess
Renata Buess
Creative & Media Partnership Director, LATAM (renata.buess@system1research.com)
Read more
SAB Hits the Road in South Africa
30 July 2025

SAB Hits the Road in South Africa

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
DoorDash Knows What You’ll Do This Summer
18 July 2025

DoorDash Knows What You’ll Do This Summer

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Costa Shares Two Memorable Moments
18 July 2025

Costa Shares Two Memorable Moments

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Check Ins Open at the Grey Goose Hotel
16 July 2025

Check Ins Open at the Grey Goose Hotel

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Monkey’s Triumphant Return for PG Tips
16 July 2025

Monkey’s Triumphant Return for PG Tips

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Blue Moon Brings Back the Funny Beer Ad
9 July 2025

Blue Moon Brings Back the Funny Beer Ad

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
Danette’s High-energy Ad is a Pop Culture Celebration
9 July 2025

Danette’s High-energy Ad is a Pop Culture Celebration

...

...

Tom Ewing
Tom Ewing
Editor in chief
Read more
AD OF THE WEEK ARCHIVE
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