Achtung! How to attract and sustain attention

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Achtung! How to attract and sustain attention

Orlando Wood’s work focuses on what it takes to attract and sustain attention with advertising. We partnered with Facebook to provide data on how we can use the research to make more effective online advertising.

UNCENSORED CMO PODCAST

This episode covers:

Who is Orlando and what is his book Lemon all about?
Have the insights in Lemon changed on the back of the Coronavirus crisis?
How emotion plays out in online video
Why emotion is imperative online when you only have 6 seconds to capture people’s attention
Why you don’t just need to be rational because your ads are targeted
Brands should be using online advertising not only for activation, but also for brand building
Examples of brands and ads doing this well
How advertising is similar to writing a novel and art
Why we’ve lost some humility in our advertising
What the vital ingredients are to make online advertising work effectively

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