UNCENSORED CMO PODCAST Achtung! How to create an sustain attention - Orlando Wood, System1 This episode covers: Who is Orlando and what is his book Lemon all about? Have the insights in Lemon changed on the back of the Coronavirus crisis? How emotion plays out in online video Why emotion is imperative online when you only have 6 seconds to capture people’s attention Why you don’t just need to be rational because your ads are targeted Brands should be using online advertising not only for activation, but also for brand building Examples of brands and ads doing this well How advertising is similar to writing a novel and art Why we’ve lost some humility in our advertising What the vital ingredients are to make online advertising work effectively
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