Test Your Brand

Improve brand health.
Predict brand growth.

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Test Your Brand provides clear, predictive measures that let you understand current brand health, predict future performance for your brand and the category, and improve and inform your brand strategy.

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SIMPLE, EFFECTIVE TRACKING

Compare your brand with your competitors 

With Test Your Brand, you’ll see your brand’s current performance, benchmarked against competitors and anticipated future market shifts. Monitor wave-on-wave changes and predict future growth and decline for you and every brand in your market. 

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CLEAR METRICS, RICH DIAGNOSTICS 

Unlock brand potential through emotional measurement

Easy-to-understand reports and metrics showcase how famous your brand is within the category context (Fame), the emotional resonance of your brand (Feeling) and how distinctive your audience perceives your brand (Fluency). A Star Rating reflects a brand’s overall performance.

CONSULTATIVE APPROACH

Guidance to help you build strong brands

With our Guidance offering, experts walk you through how your marketing activations impact brand perceptions, how people feel about the latest industry trends and additional learnings to help enhance your strategy. 

POWERFUL REPORTS

Intelligent reporting
Brand data reimagined

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FAQs

What is Test Your Brand?

Test Your Brand is a simple and intuitive platform that tracks your brand over time and measures the impact that marketing has on your brand. It helps you understand brand health, predict future performance and improve and inform your brand strategy. Monitor and predict wave-on-wave changes of growth and decline for every brand in your market. 

How does Test Your Brand work?

Rooted in behavioral science and drawing on the work of Byron Sharp and the Ehrenberg-Bass Institute for Marketing Science, Test Your Brand uses a Fame, Feeling and Fluency (FFF) model to understand current brand health and predict future growth or decline.​ The FFF model is validated via real market data to predict brand share and growth. 

Together, the 3 Fs make buying choices fast and easy and determine brand success.  

  • Fame – Do I know it? 
  • Feeling – Do I feel good about it? 
  • Fluency – Can I recognize it quickly? 

What can Test Your Brand do for me?

Test Your Brand will help you answer your top brand health questions​: 

  • How famous is my brand within the category context?  
  • What are the key drivers (and barriers) of emotional resonance with my brand (and competitors)?  
  • How does my brand currently perform against the ideal brand positioning characteristics?  
  • What’s the predicted future growth for my brand and others in my category?  
  • How distinctive does my audience perceive my brand (and competition)?  
  • How does my creative impact brand perceptions?  
  • How do consumers feel about the latest industry trends?  

How quickly can I have results?

Get results you need fast, available on the platform from as little as 24 hours post fieldwork. Access to the platform available 24/7.

What format are the reports available in?

Access our Test Your Brand platform and workspace to view your test results, and export them to a format of your choice (PPT, PDF, CSV). 

What metrics and insights are included in the Test Your Brand report?

Every Test Your Brand report includes insights for the three core metrics of the FFF model: 

  • Fame – how readily a brand comes to mind   
  • Feeling – how people feel about a brand  
  • Fluency – how recognizable a brand is  

We also provide a Star Rating that reflects a brand’s overall performance.​  

Can I get a deeper dive into my Test Your Brand report?

Of course! Our Test Your Brand reports are a springboard for our Guidance. Guidance walks you through insightful diagnostics that you can action to improve brand health, so you can count on our expertise to support you in reaching your goals.

How do I know my distinctive assets are resonating with my audience?

We often work with clients to help them better understand which distinctive assets are the most powerful so they can continually leverage them in their marketing. It’s why we built our Test Your Distinctive Assets solution.  

Discover your most powerful brand assets via our Fame x Fluency matrix and, with Test Your Distinctive Assets+, uncover how people feel about these assets. Our + offering provides the following insights:  

  • Fame x Fluency: How quickly do people attribute an asset to my brand? 
  • Fame x Feeling: For people correctly attributing an asset to my brand, how happy does the asset make them? 
  • Emotional Response: How do my assets and those of my competitors make people feel and why? 

Which Test Your Brand product is right for my needs?

How much does Test Your Brand cost? 

Please contact us to review your business needs – we’d love to help you improve brand health!

FANCY A CLOSER LOOK?

Request a demo
of the Test Your Brand platform

Complete the form to book your demo.

  • Discuss your use cases and business needs
  • Our expert will give a hands-on demonstration of the product suite
  • We’ll show how deep consumer insights can guide your marketing strategy

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