a.p.e – Advertising Principles Explained

Join Orlando Wood, Chief Innovation Officer at System1 and world-renowned expert on creative effectiveness, on his new course “a.p.e – Advertising Principles Explained.” This comprehensive 8-session course is designed to rediscover the art of persuasion, rooted in human principles.

With the next cohort launching March 17th 2025, the course offers carefully curated references, frameworks, key takeaways, and exercises to support your learning. It’s perfect for Marketing, Media, and Comms teams, encouraging a shared language and culture within your organization. Relevant for all levels of seniority, it aims to build confidence in creating and implementing great advertising.

Learn More About the Course

Watch the Webinar

Last year brands spent upwards of $750 billion globally on advertising. It’s estimated that only 6% of it is truly effective. As an industry, our creative output seems to be in decline.

Join host Jon Evans, plus Orlando Wood and Sir John Hegarty for an insightful conversation as they cover three key questions:

1. Why the time is now to change our creative output?

2. What are ‘the principles that will remain’?

3. What is the evidence and proof of what the next creative revolution can deliver?

Get in touch

Want to make 5-Star Marketing? Need to understand your customers better? Interested in knowing more about anything we do?

We’d love to hear from you.