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Genevieve Norris
Genevieve Norris
Global Communications Manager

Published: 2 February 2026

From Piste to Podium: The Olympic Ad Tracker

From Piste to Podium: The Olympic Ad Tracker

From the Olympic Winter Games Milano Cortina 2026 to the Los Angeles 2028 Summer Olympics, brands are already lacing up in the race for advertising gold. We’ve been testing campaigns, tracking the latest and greatest creative from this global stage, and spotlighting the commercials that delivered standout results. From surprise contenders to true champions, here are the brands that shocked us and the ones earning a coveted Star medal this Olympics season. 

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