From Piste to Podium: The Olympic Ad Tracker

From Piste to Podium: The Olympic Ad Tracker

From the Olympic Winter Games Milano Cortina 2026 to the Los Angeles 2028 Summer Olympics, brands are already lacing up in the race for advertising gold. We’ve been testing campaigns, tracking the latest and greatest creative from this global stage, and spotlighting the commercials that delivered standout results. From surprise contenders to true champions, here are the brands that shocked us and the ones earning a coveted Star medal this Olympics season. 

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The more people feel, the more they buy

The most effective ads boost sales and drive long-term growth. They do it by making people feel more - building positive associations with a recognisable brand. We predict sales and growth impacts by measuring emotion, letting you make ads that entertain for commercial gain.

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