The Book
We think much less than we think we think!
We wrote the book on how to apply behavioural science to research and marketing.
It’s had glowing reviews – including a great one this week in the International Journal of Market Research – and covers innovation, brand building, shopper marketing and advertising. Fifteen years of research innovation in one 200-page package.
We want you to read it, so we’re happy for you to have it for free. Just click the button to grab the PDF. Free means free: we’re not making you give us any data. Get it, read it, enjoy it.
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