The Book
We think much less than we think we think!
We wrote the book on how to apply behavioural science to research and marketing.
It’s had glowing reviews – including a great one this week in the International Journal of Market Research – and covers innovation, brand building, shopper marketing and advertising. Fifteen years of research innovation in one 200-page package.
We want you to read it, so we’re happy for you to have it for free. Get it, read it, enjoy it.
(Send this page to your friends and workmates, too!)
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