Our Book
We think much less than we think we think!
“A brilliant summary of what we now know about the fast, unconscious drivers of most customer choices and their implications for marketers”
Professor Paddy Barwise – Emeritus Professor of Management & Marketing, London Business School
“This book sets out with daring clarity the simple psychological principles that every marketer needs to know about how to build their brand. It’s the modern marketer’s handbook – an inspirational read.”
Gemma Greeves – Chief Executive at the Marketing Society
We want you to read it, so we’re happy for you to have it for free. Get it, read it, enjoy it.
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