Download the Whitepaper
We know the cost.
It’s time to expose the cause.
In 2023, The Extraordinary Cost of Dull showed the industry what dull really costs. On stage at Cannes, Jon Evans and Adam Morgan made the case. Peter Field’s analysis, System1 data and Karen Nelson-Field’s attention data, made it undeniable.
But stopping at cost wasn’t enough.
This is the next investigation. Not what dull costs, but why it keeps happening. Launching in March, the new report dissects dull at source by category, emotion and creative features, and shows how to intervene before investment is wasted.
Pre-register for the report now and you’ll also receive The Extraordinary Cost of Dull so you can dive back into dull.
Dull is a choice.
So is defeating it.