Watch the webinar
In this webinar, System1’s Andrew Tindall and Mark Ritson, marketing consultant, columnist and founder of the MiniMBA programme, explored the first findings from System1 and Effie’s research, The Creative Dividend.
In this session, we unpacked the Creativity Stack – five evidence-based creative principles that allow any brand to create lasting effects with brilliant advertising – and showcased examples of creativity that wins the hearts of consumers and contributes to commercial growth.