Join System1’s Andrew Tindall and Mark Ritson, marketing consultant, columnist and founder of the MiniMBA programme, for an exclusive webinar diving into the first findings from System1 and Effie’s research, The Creative Dividend.
We combined the Effie Case Library with our emotion-first creative measurement database, Test Your Ad, to build the largest global creative effectiveness databank. More than 1,250 campaign outcomes across the US and Europe. Over US$140bn of market share studied. Ad data from 200,000 consumers. From challenger brands to giants.
In this webinar, we’ll unpack the Creativity Stack – five evidence-based creative principles that allow any brand to create lasting effects with brilliant advertising – and showcase examples of creativity that wins the hearts of consumers and contributes to commercial growth. Explore the foundational work before part two of the research launches in the coming months.
Complete the form to register for the webinar and receive a calendar invitation. All registrants will receive a recording of the webinar.
When: Thursday, September 11th, 9 am EDT / 2 pm BST
