In The Press

The latest news and views from System1

In The Press

Marketing Week

"Pre-testing ads is not divisive, it’s a no-brainer" - Mark Ritson

Do you have a media enquiry? We'd love to hear from you.

Submit your details and we’ll reach out as soon as possible.

Latest Press Coverage

OOH Today

OOH OF THE MONTH — October 2025

Read More

MarketingWeek

‘The bar has definitely gone up’: How brands are ‘rewriting’ the Christmas playbook

Read More

QSR Magazine

QSR Ad of the Month: Anderson .Paak Gets His Pizza Hut Degree

Read More

The Drum

Consumers don’t know AI made the ad... and when we tell them, they don’t really care

Read More

Papo Bizz

Papo Bizz #68: Branding vs Performance

Listen Here

The Drum

Pod Save Advertising: Why joy, emotion and showmanship could save the industry

Read More

MarketingWeek

You can’t dismiss AI ads as slop when they’re winning in testing

Read More

MarketingWeek

‘Good creative wears in’: How ‘multifaceted’ consistency is driving festive ad ratings

Read More

MediaPost

What Marketers Can Learn from AI Ad Backlash

Read More

Financial Times

A tale of two Christmas adverts: Coca-Cola vs John Lewis

Read More

Little Black Book

Consistency Is Cracking Christmas

Read More

CreativeBrief

System1’s October campaigns of the month

Read More

AdWeek

The Smartest Holiday Move Amazon Made Was Doing Nothing New

Read More

Business Insider

This year's Coca-Cola holiday ad exposes one of the biggest problems with AI-generated video

Read More

Little Black Book

Last Christmas for Food Ads?

Read More

MarketingWeek

‘We’ve got a big story to tell’: Asda on using the Grinch to share its price pledge

Read More

More About Advertising

Morrisons and M&S try different spins on Christmas

Read More

MarketingWeek

Aldi marks 10 years of Kevin the Carrot with Love Actually inspired ad

Read More

Little Black Book

System1 Introduces Test Your Ad Competitive Edge

Read More

Little Black Book

“Tastier than Human Beans!” BFG Back in “Classic Christmas Caper” for Sainsbury’s

Read More

The Drum

Amazon is right to bring back ‘Joy Ride,’ its most successful Christmas campaign

Read More

Little Black Book

Storytelling Lands Suzuki in Top 3% of Car Adverts

Read More

Marketing Week

‘Agility within a framework’: How budget reviews impact strategy

Read More

Reel 360

Dove’s “Change the Compliment” earns highest System1 score

Read More

Mumbrella

‘It was always about the jeans’: American Eagle CMO opens up about Sydney Sweeney campaign backlash

Read More

B&T

American Eagle CMO “Dumbfounded” By “Absurd” Claims Sydney Sweeney Campaign Was About Anything But Jeans

Read More

Creativebrief

Only one in three ads connect with Gen Z

Read More

Marketing Week

Data usage, Gen Z, marketing recruitment: 5 interesting stats to start your week

Read More

Media Post

Ads Send Positive Vibes When Consumers Can See Themselves In Them

Read More

Resume

Orlando Wood – one of the world's leading experts on creative efficiency – is coming to Stockholm for DCC Creative Summit.

Read More

B&T

B&T’s Campaigns Of The Month: Will Ferrell’s PayPal Hijack Goes Up Against Repco’s Bathurst Joyride & One NZ’s Guinea Pig Giveaway

Read More

Inc.

New Research Shows This Business Input Can Boost Your Profit 21x

Read More

Business Wire

Not Another Gen Z Report: Almost 4 in 5 Ads Feature Them, But Only 1 in 3 Actually Connect

Read More

More About Advertising

Cadbury Heroes campaign is System1’s all-time outdoor winner

Read More

B & T

Attention Is Skippable: System1 Reveals How To Harness The Magic Of TikTok

Read More

Ads of Brands

Not Another Gen Z Report: Almost 4 in 5 Ads Feature them, but Only 1 in 3 Actually Connect

Read More

The Drum

Viral marketing is no gamble if you stack the odds in your favor

Learn More

OOH Today

OOH OF THE MONTH — September 2025

Learn More

Creativebrief

System1's September campaigns of the month

Read More

AdWeek

OpenAI Just Flunked Marketing 101

Read More

Radio Online

Study Ranks Radio, Podcasts Among Top Super Touchpoints

Read More

The Drum

This groundbreaking research proves we’ve been using creators wrong all this time

Read More

The Drum

Mark Ritson: We know what distinctive marketing looks like. Now let’s agree what to call it

Read More

QSR Magazine

QSR Ad of the Month: Little Caesars’ ‘Deal Deer’ Hits the Right Value Notes

Read More

Creative Salon

Quorn Returns To TV with Cheeky 'Nothing to Hide' Campaign

Read More

Creativebrief

How to make advertising with a smile

Read More

Marketing Week

How ‘less healthy food’ ad restrictions may change the way brands are built

Read More

Little Black Book

HFSS Rules Could Be “the Creative Catalyst the Industry Didn’t Know It Needed”

Read More

Creativebrief

Why advertising must take audiences on an emotional journey

Read More

Creativebrief

Advertising with stories full of character

Read More

The Drum

We’ve never spent more on advertising. It’s never done less for us

Read More

The Drum

70 years later, TV is still where brands go to mean something

Read More

OOH Today

OOH OF THE MONTH — August 2025

Read More

ClickZ

The Future of Pharma Has Arrived: Advertising at the Speed of Science

Read More

QSR Magazine

QSR Ad of the Month: Zaxbys’ ‘Sauce Boss’ Has Star Quality

Read More

ANA

How Brands Yield Better Returns from Creative Dividends

Read More

The Drum

I watched 5 years of UberEats ads to prove that Mother knows best

Read More

TastyAd

New research from System1 and JCDecaux offers creative guidance to optimise Out-of-Home effectiveness

Read More

B&T

B&T’s Campaigns Of The Month: Steve Buscemi Goes Up Against Aussie Pork & Bliss n Eso’s Menulog Masterpiece

Read More

Marketing Dive

How Häagen-Dazs evolved its Super Bowl campaign into a brand platform

Read More

The Drum

Ting’s rebrand proves that the only thing better than a busy marketer is a lazy one

Read More

CreativeBrief

System1’s August campaigns of the month

Read More

Campaign

Orlando Wood Becomes Trustee of History of Advertising Trust

Read More

The Drum

For marketing’s sake, Aldi’s knock-off Guinness simply must fail

Read More

Little Black Book

Casual’s Audience Connection Podcast Exposes the Cost of Dull Advertising

Read More

AdWeek

Everyone Got the Sydney Sweeney Campaign Wrong

Read More

The Fold

System1's Andrew Tindall on myths and truths in modern advertising

Read More

Campaign

Mascots, markets and metrics: Australia’s tourism bet

Read More

Creative Brief

System1’s campaigns of the month

Read More

Little Black Book

System1 Builds Out Innovation Leadership Team to Drive Next-Gen Product Development

Read More

The Grocer

Navigating the HFSS ad ban: from food porn to brand power

Read More

On Strategy

On the Spot: Episode 6

Listen Here

OOH Today

OOH OF THE MONTH — July 2025

Read More

More About Advertising

System1 picks summer of sport ad winners

Read More

QSR Magazine

QSR Ad of the Month: KFC’s Comeback is Crispy, Competitive, and Cooked to Perfection

Read More

Chief Marketer

System1-TikTok Study: Branding Elements and Creator-led Content Improve Short-form Video Ads

Read More

The Drum

Even with research, did The Drum get the Sydney Sweeney campaign wrong?

Read More

The Drum

You are not the customer, LinkedIn is not reality, and most ads are still crap

Read More

WARC

'Ask Me Anything' with Mark Ritson

Watch Here

AD PULSE

The $109B Mistake: Vanessa Chin on The High Cost of Emotionless Ads

Read More

The Drum

Jet2 is NOT a lesson in viral marketing, it’s a wake-up call to the power of audio

Read More

Little Black Book

System1 Unveils OOH Hall of Fame

Read More

OOH Today

OOH OF THE MONTH — June 2025

Read More

The Drum

Patrón just showed us what purpose really is and what it can do for brands

Read More

QSR Magazine

Ad of the Month: Jersey Mike’s ‘Pocket’ Packs Starpower

Read More

Little Black Book

System1 and TikTok Unlock Keys to Short-Form Platform Ad Success

View More

On Strategy

On the Spot: Episode 5

Listen Here

The Drum

The brand is dead? Long live the brand (sort of)

View More

Mi3

Creators v ads and the attention v branding dilemma

View More

The Drum

Digital media isn’t killing creativity – marketers are

View More

Little Black Book

Creativity Is for Life, Not Just for Cannes

View More

WARC

Creative Impact Unpacked: 11 effectiveness trends from Cannes Lions 2025

View More

The Drum

Feel or fail. Why emotional ads will always beat persuasive ones

View More

On Strategy

On the Spot Episode 4

Listen Here

The Drum

Cannes you tell who it is yet? Why emotion is useless without branding

View More

OOH Today

OOH OF THE MONTH — May 2025

Read More

Little Black Book

We’ve Heard from the Experts on AI Ads, but What About the Audiences?

View More

ANA

When Ads Make Consumers Feel Nothing, They Do Nothing

View More

Creativebrief

2025 Cannes Predictions from 15 Years of Trends

View More

QSR Magazine

Ad of the Month: Why Panda Express Hit the Right Notes with AAPI Heritage Tribute

View More

The Drum

Feel or fail. Why emotional ads will always beat persuasive ones

View More

On Strategy

On the Spot Episode 3

Listen Here

Marketing Week

Creativity on TikTok and Grand Theft Auto VI delayed

View More

creativebrief

HFSS, AI and the secret to Christmas advertising success

View More

OOH Today

OOH OF THE MONTH — April 2025

Read More

Adweek

Will Ferrell Belts Another Fleetwood Mac Tune in New PayPal Ad

View More

OOH Today

OOH OF THE MONTH — March 2025

Read More

Creativepool

Talking the Power of Emotion in Advertising with 'Uncensored CMO' Jon Evans

View More

On Strategy

On the Spot Episode 2

Listen Here

Little Black Book

May Contain Almonds: Bringing Disaronno to the Underground… Almost

View More

On Strategy

On the Spot Episode 1

Listen Here

The Media Leader

Adwanted Media Research Awards 2025: System1 and JCDecaux lands Grand Prix

View More

OOH Today

OOH OF THE MONTH — February 2025

Read More

Digiday

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

View More

Sleeping Barber

Touchdowns & Turnovers: Super Bowl Ads Rated. With Vanessa Chin

Get the Ad Of The Week in your inbox

By subscribing you agree to the use of your data in accordance with our privacy policy

Got a specific question? Get in touch

Services are conducted in accordance with ISO 20252 and MRS standards.

Privacy & Cookies

Terms & Conditions

Corporate Social Responsibility

Contact

Company Info

Financial Info

Share Details

Investor News

Shareholder Info

Corporate Governance

AIM Rules

Please note that www.system1group.com is the official and trusted source for information about our company and services. Exercise caution when accessing information from other sources.

© 2025 System1 Group PLC. All rights reserved.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.