In The Press

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In The Press

Marketing Week

"Pre-testing ads is not divisive, it’s a no-brainer" - Mark Ritson

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Latest Press Coverage

Little Black Book

Storytelling Lands Suzuki in Top 3% of Car Adverts

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Marketing Week

‘Agility within a framework’: How budget reviews impact strategy

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Reel 360

Dove’s “Change the Compliment” earns highest System1 score

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Mumbrella

‘It was always about the jeans’: American Eagle CMO opens up about Sydney Sweeney campaign backlash

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B&T

American Eagle CMO “Dumbfounded” By “Absurd” Claims Sydney Sweeney Campaign Was About Anything But Jeans

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Creativebrief

Only one in three ads connect with Gen Z

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Marketing Week

Data usage, Gen Z, marketing recruitment: 5 interesting stats to start your week

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Media Post

Ads Send Positive Vibes When Consumers Can See Themselves In Them

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Resume

Orlando Wood – one of the world's leading experts on creative efficiency – is coming to Stockholm for DCC Creative Summit.

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B&T

B&T’s Campaigns Of The Month: Will Ferrell’s PayPal Hijack Goes Up Against Repco’s Bathurst Joyride & One NZ’s Guinea Pig Giveaway

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Inc.

New Research Shows This Business Input Can Boost Your Profit 21x

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Business Wire

Not Another Gen Z Report: Almost 4 in 5 Ads Feature Them, But Only 1 in 3 Actually Connect

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More About Advertising

Cadbury Heroes campaign is System1’s all-time outdoor winner

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B & T

Attention Is Skippable: System1 Reveals How To Harness The Magic Of TikTok

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Ads of Brands

Not Another Gen Z Report: Almost 4 in 5 Ads Feature them, but Only 1 in 3 Actually Connect

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The Drum

Viral marketing is no gamble if you stack the odds in your favor

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OOH Today

OOH OF THE MONTH — September 2025

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Creativebrief

System1's September campaigns of the month

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AdWeek

OpenAI Just Flunked Marketing 101

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Radio Online

Study Ranks Radio, Podcasts Among Top Super Touchpoints

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The Drum

This groundbreaking research proves we’ve been using creators wrong all this time

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The Drum

Mark Ritson: We know what distinctive marketing looks like. Now let’s agree what to call it

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QSR Magazine

QSR Ad of the Month: Little Caesars’ ‘Deal Deer’ Hits the Right Value Notes

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Creative Salon

Quorn Returns To TV with Cheeky 'Nothing to Hide' Campaign

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Creativebrief

How to make advertising with a smile

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Marketing Week

How ‘less healthy food’ ad restrictions may change the way brands are built

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Little Black Book

HFSS Rules Could Be “the Creative Catalyst the Industry Didn’t Know It Needed”

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Creativebrief

Why advertising must take audiences on an emotional journey

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Creativebrief

Advertising with stories full of character

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The Drum

We’ve never spent more on advertising. It’s never done less for us

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The Drum

70 years later, TV is still where brands go to mean something

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OOH Today

OOH OF THE MONTH — August 2025

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ClickZ

The Future of Pharma Has Arrived: Advertising at the Speed of Science

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QSR Magazine

QSR Ad of the Month: Zaxbys’ ‘Sauce Boss’ Has Star Quality

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ANA

How Brands Yield Better Returns from Creative Dividends

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The Drum

I watched 5 years of UberEats ads to prove that Mother knows best

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TastyAd

New research from System1 and JCDecaux offers creative guidance to optimise Out-of-Home effectiveness

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B&T

B&T’s Campaigns Of The Month: Steve Buscemi Goes Up Against Aussie Pork & Bliss n Eso’s Menulog Masterpiece

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Marketing Dive

How Häagen-Dazs evolved its Super Bowl campaign into a brand platform

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The Drum

Ting’s rebrand proves that the only thing better than a busy marketer is a lazy one

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CreativeBrief

System1’s August campaigns of the month

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Campaign

Orlando Wood Becomes Trustee of History of Advertising Trust

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The Drum

For marketing’s sake, Aldi’s knock-off Guinness simply must fail

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Little Black Book

Casual’s Audience Connection Podcast Exposes the Cost of Dull Advertising

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AdWeek

Everyone Got the Sydney Sweeney Campaign Wrong

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The Fold

System1's Andrew Tindall on myths and truths in modern advertising

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Campaign

Mascots, markets and metrics: Australia’s tourism bet

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Creative Brief

System1’s campaigns of the month

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Little Black Book

System1 Builds Out Innovation Leadership Team to Drive Next-Gen Product Development

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The Grocer

Navigating the HFSS ad ban: from food porn to brand power

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On Strategy

On the Spot: Episode 6

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OOH Today

OOH OF THE MONTH — July 2025

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More About Advertising

System1 picks summer of sport ad winners

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QSR Magazine

QSR Ad of the Month: KFC’s Comeback is Crispy, Competitive, and Cooked to Perfection

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Chief Marketer

System1-TikTok Study: Branding Elements and Creator-led Content Improve Short-form Video Ads

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The Drum

Even with research, did The Drum get the Sydney Sweeney campaign wrong?

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The Drum

You are not the customer, LinkedIn is not reality, and most ads are still crap

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WARC

'Ask Me Anything' with Mark Ritson

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AD PULSE

The $109B Mistake: Vanessa Chin on The High Cost of Emotionless Ads

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The Drum

Jet2 is NOT a lesson in viral marketing, it’s a wake-up call to the power of audio

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Little Black Book

System1 Unveils OOH Hall of Fame

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OOH Today

OOH OF THE MONTH — June 2025

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The Drum

Patrón just showed us what purpose really is and what it can do for brands

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QSR Magazine

Ad of the Month: Jersey Mike’s ‘Pocket’ Packs Starpower

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Little Black Book

System1 and TikTok Unlock Keys to Short-Form Platform Ad Success

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On Strategy

On the Spot: Episode 5

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The Drum

The brand is dead? Long live the brand (sort of)

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Mi3

Creators v ads and the attention v branding dilemma

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The Drum

Digital media isn’t killing creativity – marketers are

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Little Black Book

Creativity Is for Life, Not Just for Cannes

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WARC

Creative Impact Unpacked: 11 effectiveness trends from Cannes Lions 2025

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The Drum

Feel or fail. Why emotional ads will always beat persuasive ones

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On Strategy

On the Spot Episode 4

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The Drum

Cannes you tell who it is yet? Why emotion is useless without branding

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OOH Today

OOH OF THE MONTH — May 2025

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Little Black Book

We’ve Heard from the Experts on AI Ads, but What About the Audiences?

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ANA

When Ads Make Consumers Feel Nothing, They Do Nothing

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Creativebrief

2025 Cannes Predictions from 15 Years of Trends

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QSR Magazine

Ad of the Month: Why Panda Express Hit the Right Notes with AAPI Heritage Tribute

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The Drum

Feel or fail. Why emotional ads will always beat persuasive ones

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On Strategy

On the Spot Episode 3

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Marketing Week

Creativity on TikTok and Grand Theft Auto VI delayed

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creativebrief

HFSS, AI and the secret to Christmas advertising success

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OOH Today

OOH OF THE MONTH — April 2025

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Adweek

Will Ferrell Belts Another Fleetwood Mac Tune in New PayPal Ad

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OOH Today

OOH OF THE MONTH — March 2025

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Creativepool

Talking the Power of Emotion in Advertising with 'Uncensored CMO' Jon Evans

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On Strategy

On the Spot Episode 2

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Little Black Book

May Contain Almonds: Bringing Disaronno to the Underground… Almost

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On Strategy

On the Spot Episode 1

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The Media Leader

Adwanted Media Research Awards 2025: System1 and JCDecaux lands Grand Prix

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OOH Today

OOH OF THE MONTH — February 2025

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Digiday

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

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Sleeping Barber

Touchdowns & Turnovers: Super Bowl Ads Rated. With Vanessa Chin

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Campaign US

The faces of Super Bowl LIX: A step forward or backward in diversity?

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On Strategy Showcase

Three planners get their favorite Super Bowl ads tested (hilarious)

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Adweek

Ultimate Super Bowl Ad Ranker

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WARC

Podcast - Analyzing 2025's Super Bowl Ads

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The Drum

Super Bowl’s advertising touchdown: how to turn $8m into a winning play

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Performance Marketing World

Which brands won Super Bowl LIX?

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B&T

System1 Data Reveals the Classic Super Bowl Spots Still Entertaining Viewers Today

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Adweek

Why More B2B Brands Should Play the Super Bowl Ad Game

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Business Insider

Instacart's CMO explains the anxiety-inducing experience of creating the brand's first-ever Super Bowl ad

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Marketing Dive

Häagen-Dazs’ ‘Fast & Furious’ Super Bowl debut scores with star wattage

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Little Black Book

Big Game Blockbusters: System1’s Secrets to Super Bowl Success

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Little Black Book

Super Bowl Ad Scoreboard Features Lay’s, NFL, Budweiser and More

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