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Latest Press Coverage

Creativity on TikTok and Grand Theft Auto VI delayed

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creativebrief

HFSS, AI and the secret to Christmas advertising success

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Adweek

Will Ferrell Belts Another Fleetwood Mac Tune in New PayPal Ad

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Creativepool

Talking the Power of Emotion in Advertising with 'Uncensored CMO' Jon Evans

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LBB

May Contain Almonds: Bringing Disaronno to the Underground… Almost

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The Media Leader

Adwanted Media Research Awards 2025: System1 and JCDecaux lands Grand Prix

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Digiday

Rise of alt-measurement firms shows marketers are balancing brand and performance thinking

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Sleeping Barber

Touchdowns & Turnovers: Super Bowl Ads Rated. With Vanessa Chin

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Campaign US

The faces of Super Bowl LIX: A step forward or backward in diversity?

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On Strategy Showcase

Three planners get their favorite Super Bowl ads tested (hilarious)

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Adweek

Ultimate Super Bowl Ad Ranker

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WARC

Podcast - Analyzing 2025's Super Bowl Ads

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The Drum

Super Bowl’s advertising touchdown: how to turn $8m into a winning play

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Performance Marketing World

Which brands won Super Bowl LIX?

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B&T

System1 Data Reveals the Classic Super Bowl Spots Still Entertaining Viewers Today

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Adweek

Why More B2B Brands Should Play the Super Bowl Ad Game

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Business Insider

Instacart's CMO explains the anxiety-inducing experience of creating the brand's first-ever Super Bowl ad

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Marketing Dive

Häagen-Dazs’ ‘Fast & Furious’ Super Bowl debut scores with star wattage

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LBB

Big Game Blockbusters: System1’s Secrets to Super Bowl Success

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LBB

Super Bowl Ad Scoreboard Features Lay’s, NFL, Budweiser and More

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Adweek

Why Celebrities and the Super Bowl Aren't Likely to Part Ways

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The Drum

Why nostalgia is already winning at Super Bowl LIX

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Creative Brief

Why Super Bowl ads can lose the celebrities and still win

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The Drum

When is the best time to launch your Super Bowl campaign?

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Campaign US

Movers & Shakers: Amazon, Progresso, Clean Creatives and more

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Campaign US

Winning the Lombardi Trophy of the Super Bowl ad game takes more than just game-day buzz

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Financial Times

The race to make the greatest Christmas ad

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Financial Times

We’re all suffering from qualitynesia now

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The Wall Street Journal

AI Ads Can Look Weird. Brands Like Coca-Cola Are Making Them Anyway.

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Advertising Week

Celebrities v. Fluent Devices: How Recurring Brand Characters Drive Lasting Consumer Connections

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LBBonline

System1 Ranks the Christmas Ads with Strongest Sales Potential

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MarketingWeek

Nostalgia, emotion, storytelling: Is this the ‘most consistent’ year yet for Christmas ads?

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AdWeek

How Coca-Cola's AI Holiday Ad Went From Praise To Rage

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MarketingWeek

Consistency pays off as Aldi and Coca-Cola top Christmas effectiveness rankings

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Ad Age

Coca-Cola’s AI holiday TV ads—creatives and consumers react to the spots

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Marketing Beat

System1: “Consistency and familiarity” are key for brands’ Christmas success

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Advanced Television

M&S Christmas ad scores max rating from System1

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ANA

The Power of Distinctive Assets

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Business Insider

Google's AI Olympics Ad Faces Backlash but Is a Hit With Viewers

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ANA

Using the 80/20 Rule to Drive Successful Innovation

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Marketing Week

Brand purpose doesn’t require a commercial excuse

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Wards Auto

Study: Dealers Should Rev Up Auto Ads

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More About Advertising

System1 names top-scoring UK Euros ads (at half-time)

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LBBonline

System1 Tests Cannes Lions Creativity Winners Long-term and Short-term Brand Building Strategies

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Campaign

Why Cannes Lions is taking sport seriously

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WARC

Creative quality strongly correlates with ROI

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Mi3

System1 weighs in on Apple's controversial iPad Pro ad

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Marketing Beat

How the 2024 Paris Olympics can help brands take home advertising gold

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The Drum

Are ‘fake ads’ helping or hindering the advertising industry?

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LBBonline

“Infinitely Relevant”: Adland Reactions to the Passing of Daniel Kahneman

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Marketing Communication News

System1 announces two senior commercial appointments to drive next stage of US growth

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LBBonline

Everyone's a Winner in Greggs Bag Some Joy Gameshow

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VideoWeek

TV Tunes in to Sustainable Advertising

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MarketingWeek

Can marketers delegate decision making to AI?

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LBBonline

5 Minutes with… Orlando Wood

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Creativebrief

The evolving experience landscape in 2024

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Mi3

‘Half the impact comes from creative’: System1 customer chief Jon Evans on how to sell-in emotional ad investment

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AdWorld

Radiocentre Ireland Launches Solution for Testing Audio Effectiveness

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Inc.

The Best Super Bowl Advertising Strategy Doesn't Require a Celebrity Spokesperson

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Reuters

$7 million is 'good value' for Super Bowl ads: expert

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ANA

How to Win the Super Bowl – Every Day

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Performance Marketing World

Super Bowl LVIII: go early to win

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Adweek

Super Bowl 58 Business Influence Reaches Far Beyond Game Day

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DesignRush

Brand Characters Outperformed Celebs in Superbowl Ads

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B&T

"Women love it. Men hate it": System1 on Jeremy Allen White's Calvin Klein spot

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MediaPost

Are SB Marketers Shortchanging Brands By Relying So Much On Celebrity Ads?

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The Drum

When is it OK to swear in an ad?

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Radiocentre Ireland

Radiocentre Ireland to Host Webinar on the Role of Emotion in Effective Audio Ads

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The Grocer

Google’s ‘cookiepocalypse’ spells opportunity for supermarket giants

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The Drum

WHSmith has ‘no plans’ to roll out controversial rebrand across all its stores

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Marketing Beat

Cadbury Christmas ad takes top spot for audio effectiveness

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Marketing Week

Peter Field: Marketers are too disinvested in TV advertising

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The Current

This festive season, more cute characters will compete with Aldi’s Kevin the Carrot for your Christmas shopping

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Marketing Week

Environmental messages do not impact ad effectiveness, data finds

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Marketing Week

‘Good campaigns wear in’: Why brands that embrace continuity are winning this Christmas

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Marketing Beat

System1 unveils 2023’s top 10 best performing Christmas ads

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LBBonline

System1 Christmas Ad Latest: Love for Morrisons Gloves and John Lewis Returns to Form

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Adweek

Even Santa Needs a Break From Christmas in McDonald's Ad

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Campaign

Morrisons, Lidl, Duracell and TK Maxx make System1's top 10 Christmas ad ranking

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Marketing Beat

Big Christmas characters: System1 reveals this year’s top-performing festive ads

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Marketing Week

Coca-Cola scores ‘double-whammy’ in Christmas ad effectiveness

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Marketing Beat

Humour and humanity: System1 on why the Bet365 gamble paid off

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AdAge

Super Bowl Ad Brand Recall Declining - What Brands Can Do To Make Commercials More Memorable

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LBBonline

Standing Out with Fame in B2B: Be More Barbie

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MediaPost

Study: Apple, Caramel Dethrone Pumpkin As Fall Flavor Favorites

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Creativebrief

Better challenge, better measure, better results

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LBBonline

System1 and Radiocentre Unveil Listen Up! Research on Audio Advertising Effectiveness

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Campaign Brief

Webinar: ‘The Triple Opportunity Of Attention’ With Experts Orlando Wood, Prof. Karen Nelson-field + Rob Brittain

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LBBonline

Are We Over-Analysing Advertising?

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Marketing Week

‘The ad Bud Light needed to make’: Sports-focused ad achieves ‘exceptional’ score for short-term sales

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The Drum

Apple wins out in the top 5 US ads of August

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Marketing Week

Marketing Week Awards 2023 Brand of the Year shortlist revealed

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LBBonline

Consumers Far Prefer Twitter’s Bird Logo to X

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Marketing Beat

Greatest Showman’s Michael Gracey directs latest ‘Raise Your Arches’ ad for McDonald’s

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Research Live

Sports Sponsorship Supports Brand Growth, Finds Research

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MarketingWeek

Emotion, consumer confidence, influencers: 5 interesting stats to start your week

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Forbes

Testing Creative Effectiveness Can Improve Brand Performance

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Marketing Week

The key to success? Embrace financial constraints

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MediaPost

Don't back off LGBTQIA+ ads - get them right

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Adweek

Behind the scenes of the Technicolor Fiat ad that broke every rule in the book

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Quirk's

Using innovation testing to create a successful product

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Marketing Beat

Humour in, purpose out: System1 analyses Cannes’ favourite ads

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More About Advertising

Asda tops System1/ITV UK’s list of favourite ads

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Marketing Week

Don’t listen to the industry sages, they’re not your ad’s target

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SmartBrief

Rihanna’s Super Bowl show was a win-win but…

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The Drum

Wendy's 'Where’s the Beef?' is back (again). Experts wonder if the TikTok generation cares

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