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We opened up the Test Your Ad database to look at some of the best Olympic and sporting ads and ask – what makes the best ones so special? What puts brands like P&G or Nike at the top of the medal table? What is the Gold Standard for Olympic advertising?
The 5 Rings of the Olympic symbol represent continents. Our 5 rings of effectiveness are the five principles Olympics and sports advertisers need to remember. From the importance of making your work truly global, to the need to make sports content appealing to the non-fans watching, the principles reflect what makes the Olympics such a special advertising opportunity.
On your marks, get set, go! And may the best brand win.