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    • About Us
    • Leadership Team
  • Products
    • Test Your Ad
    • Test Your Innovation
    • Test Your Brand
    • Case Studies
    • Methodology
  • Insights
    • Latest
    • The Multiplier Effect
    • Super Bowl
    • Compound Creativity
    • The Extraordinary Cost of Dull
    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Advertising Effectiveness
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Nation’s Favourite Ads UK
    • Nation’s Favorite Ads US
    • Cultural Moments
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
    • Futebol (Portuguese)
    • Media Channels
    • Audio
    • Digital
    • Out-Of-Home Advertising
    • TV
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
    • Sustainability
    • The Greenprint USA
    • The Greenprint
    • The Greenprint Brazil
  • News & Events
    • News
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    • Uncensored CMO
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ABOUT US

25 Years
of Advertising & Innovation Experience

 

Since 2000, System1 has helped marketers tap into consumers’ emotions to predict and improve the commercial impact of ads and ideas. Our methodology is rooted in the groundbreaking behavioral science and emotion-based research of psychologists Daniel Kahneman and Paul Ekman.

Leaders at
the Vanguard of
Creative Thinking

 

Founder, president and author John Kearon; Chief Innovation Officer and author Orlando Wood; and Chief Customer Officer & host of the Uncensored CMO podcast Jon Evans, producing the latest insights to advance marketing effectiveness, backed by our brilliant teams.

Partners Committed to
Marketing Effectiveness

 

We partner with the most forward-thinking industry experts and organizations, like the IPA, WARC, Peter Field and more, to develop insightful marketing effectiveness research. Together, we help the world’s leading brands Create with Confidence.

POWERFUL INSIGHTS

The World’s Largest Database of Emotional Norms

Discover the emotional response data within our Test Your Ad Premium database of over 150,000 ads and Test Your Innovation database of more than 50,000 ideas to unlock brand and category insights.

FANCY A GO?

Request a demo
with one of our experts

Discover what consumers think about you and your competitors. Complete the form to book your demo.

  • Discuss your use cases and business needs
  • Give a hands-on demonstration of the product suite
  • Show how deep consumer insights can improve your existing goals

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