Download the Research
How can advertising stop the scroll and grow brands?
Unlock the keys to short-form video ad success with The Long and Short (form) of it, a new global whitepaper from System1 and TikTok that builds on Les Binet and Peter Field’s insights from The Long and Short of It.
Using System1’s Test Your Ad Social platform, we analyzed emotional responses to 887 global short-form video ads from over 92,000 TikTok users, and matched these responses to 350+ in-market result studies.
Key findings:
- Creator ads win attention, early branding maximizes its impact
- Entertainment drives both the long and the short
- The enemy of conversion isn’t dislike, it’s indifference
- Branding done right isn’t a tax on attention, it’s a dividend
Submit your details to download the full whitepaper launched at the Cannes Lions Festival.