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    • Digital – TikTok
    • Compound Creativity
    • The Extraordinary Cost of Dull
    • The Multiplier Effect
    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Advertising Effectiveness
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Nation’s Favourite Ads UK
    • Nation’s Favorite Ads US
    • Cultural Moments
    • Super Bowl
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
    • Futebol (Portuguese)
    • Media Channels
    • Audio
    • Digital – TikTok
    • Digital – Pinterest
    • Out-Of-Home Advertising
    • TV
    • Representation
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Download the Research

How can advertising stop the scroll and grow brands?

System1, the Creative Effectiveness Platform, and TikTok, are unlocking the keys to creative effectiveness on the platform, based on testing with TikTok users using System1’s Test Your Ad platform.

Uncover the impact that sentiment, both type and intensity, has on ad effectiveness, ad duration’s effect on attention and the types of creative features that best entertain users.

Download the research to learn:

  • How to sustain creative attention in TikTok ads
  • How to deliver effective ads on TikTok
  • How to create ads that entertain TikTok users
  • How to include branding in an engaging way

All registrants will receive a PDF of the research as well as forthcoming insights from System1 and TikTok launching at the Cannes Lions International Festival of Creativity in June.

Predict and understand your digital creative to help you better understand and improve the performance of all elements of your campaign. Test Your Ad either among the general population, or custom samples to gain insights from specific target audiences.

Learn more about Test Your Ad

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