Festive Ad Tracker 2025
Festive fun is in full swing, which means it’s time for the System1 Holiday & Christmas Ads Tracker, your go-to guide for the latest ad launches, Test Your Ad scores, and the brands bringing the holiday magic in 2025. From Thanksgiving tables to Christmas countdowns, we’re tracking who’s shaking up the snow globe this season.
As familiar faces return to screens and feeds light up with holiday spirit, brands are battling for a spot at the top of the consumer ad tree. We’ll be filling your stockings with Star Ratings, Distinctive Stand-Outs, Consistency Champions, and never-dull creative highlights powered by insights from System1’s Test Your Ad platform and the Competitive Edge database.
Has your favorite brand made a comeback, or are fresh contenders breaking through? Check back here daily for the freshest festive brilliance of the 2025 season and watch all the ads featured in our tracker on our festive ads YouTube playlist.
Amazon (US)
- “Dream of This Moment”
- Star Rating: 3.3 Stars
Chime | Mojo Supermarket (US)
- “Jason Momoa’s Secret to Stress-Free Holidays”
- Spike Rating: 1.24 Spike
- Watch it here
Debenhams (UK)
- “Christmas Delivered”
- Star Rating: 4.4 Stars
- Watch it here
Google (US)
- “Planning a Getaway?”
- Star Rating: 3.9 Stars
- Watch it here
Heathrow | Havas (UK)
- “Must Be Love”
- Star Rating: 5.9 Stars
- Watch it here
M&S Fashion (UK)
- “Give the Gift”
- Star Rating: 4.0 Stars
- Watch it here
Meta | Droga5 (US)
- “A Little Connection Goes a Long Way”
- Spike Rating: 1.30 Spike
- Watch it here
Nordstrom Rack (US)
- “Give Big. Save Big.”
- Star Rating: 3.2 Stars
- Watch it here
Ocean Spray | Piggyback and MJZ’s Dante Ariola (US)
- “Beware of the Cranpus”
- Spike Rating: 1.44 Spike
- Watch it here
Pandora | Roman Coppola (UK)
- “More Than a Gift”
- Star Rating: 5.4 Stars
- Watch it here
PF Changs (US)
- “Light the Fire”
- Star Rating: 4.8 Stars
- Watch it here
Sephora (US)
- “White Elephant”
- Star Rating: 3.0 Stars
- Watch it here
- “Accidental Gift”
- Spike Rating: 1.28 Spike
- Watch it here
Target (US)
- “What Are You Into?”
- Fluency Rating: 95%
Treasure Tress (UK)
- “A Curly Christmas 2025”
- Star Rating: 3.0 Stars
- Watch it here
Walmart | Dr. Seuss Enterprises (US)
- “WhoKnewVille”
- Star Rating: 4.4 Stars
- Watch it here
