Festive Ad Tracker 2025
Festive fun is in full swing, which means it’s time for the System1 Holiday & Christmas Ads Tracker, your go-to guide for the latest ad launches, Test Your Ad scores, and the brands bringing the holiday magic in 2025. From Thanksgiving tables to Christmas countdowns, we’re tracking who’s shaking up the snow globe this season.
As familiar faces return to screens and feeds light up with holiday spirit, brands are battling for a spot at the top of the consumer ad tree. We’ll be filling your stockings with Star Ratings, Distinctive Stand-Outs, Consistency Champions, and never-dull creative highlights powered by insights from System1’s Test Your Ad platform and the Competitive Edge database.
Has your favorite brand made a comeback, or are fresh contenders breaking through? Check back here daily for the freshest festive brilliance of the 2025 season and watch all the ads featured in our tracker on our festive ads YouTube playlist.
Aldi | McCann Manchester (UK)
- “The Proposal”
- Star Rating: 5.8 Stars
- Watch it here
Aldi | McCann Manchester (UK)
- “Stag & Hen Do”
- Star Rating: 5.1 Stars
- Watch it here
Aldi | BMF (Australia)
- “Go On, It’s Christmas”
- Star Rating: 3.1 Stars
- Watch it here
Amazon (US)
- “Dream of This Moment”
- Star Rating: 3 .3 Stars
Amazon (US)
- “Joy Ride”
- Star Rating: 5.7 Stars
- Watch it here
Amazon (UK)
- “Joy Ride”
- Star Rating: 5.9 Stars
- Watch it here
Apple | TBWA\Media Arts Lab (UK)
- “A Critter Carol”
- Star Rating: 5.4 Stars
- Watch it here
Apple | TBWA\Media Arts Lab (US)
- “A Critter Carol”
- Star Rating: 5.3 Stars
- Watch it here
Argos | T&P (UK)
- “Thought we were just for toys?”
- Star Rating: 5.1 Stars
- Watch it here
Arsenal | Knucklehead (UK)
- “Make Arsenal Dreams Come True This Christmas”
- Star Rating: 4.6 Stars
- Watch it here
ASDA | Lucky Generals (UK)
- “A Very Merry Grinchmas”
- Star Rating: 5.9 Stars
- Watch it here
Barbour | Aardman (UK)
- “Wallace and Gromit”
- Star Rating: 5.8 Stars
- Watch it here
Bark (US)
- “A dog made this Bark ad”
- Star Rating: 3.7 Stars
- Watch it here
Best Buy | Publicis (US)
- “Cookie”
- Star Rating: 5.5 Stars
- Watch it here
Best Buy | Publicis (US)
- “Cozy”
- Star Rating: 5.2 Stars
- Watch it here
Best Buy | Publicis (US)
- “Freeze”
- Star Rating: 5.1 Stars
- Watch it here
BMW Goodby Silverstein & Partners (US)
- “The BMW Road Home Sales Event”
- Star Rating: 5.0 Stars
Boots | The Pharm (UK)
- “Puss in Boots”
- Star Rating: 5.2 Stars
- Watch it here
BOSS (US)
- “The 2025 holiday campaign, starring Khalid, Khaby, and Amelia Gray”
- Star Rating: 3.3 Stars
- Watch it here
Burberry | Lane & Associates (UK)
- “Twas the Knight Before…”
- Star Rating: 4.6 Stars
- Watch it here
Cadbury | VCCP (UK)
- “Secret Santa Postal Service”
- Star Rating: 5.3 Stars
- Watch it here
Chewy (US)
- “Junior, The Forever Friend”
- Star Rating: 4.7 Stars
- Watch it here
Chewy (US)
- “Hunter, the super sniffer”
- Star Rating: 4.8 Stars
- Watch it here
Chime | Mojo Supermarket (US)
- “Jason Momoa’s Secret to Stress-Free Holidays”
- Spike Rating: 1.24 Spike
- Watch it here
Coca-Cola | WPP Open X / VML Global (US)
- “Holidays Are Coming (AI)”
- Star Rating: 5.9 Stars
- Watch it here
Coca-Cola | WPP Open X / VML Global (US)
- “A Holiday Memory”
- Star Rating: 3.8 Stars
- Watch it here
Coca-Cola | WPP Open X / VML Global (US)
- “Holidays Are Coming (AI)”
- Star Rating: 5.9 Stars
- Watch it here
Crayola | Dentsu Creative & Dentsu X (US)
- “Blue Christmas”
- Star Rating: 5.1 Stars
- Watch it here
Debenhams | Exposure (UK)
- “Christmas Delivered”
- Star Rating: 4.4 Stars
- Watch it here
Denny’s (US)
- “Denny’s Holiday 2025”
- Star Rating: 4.8 Stars
- Watch it here
Dick’s Sporting Goods (US)
- “Greatest Wrapper in the Game with Flaujae Johnson”
- Spike Rating: 1.39 Spike (exceptional)
- Watch it here
Disney | Adam&Eve/DDB (US)
- “Make Someone’s Holiday Magic”
- Star Rating: 5.9 Stars
- Watch it here
Disney | Adam&Eve/DDB (UK)
- “Make Someone’s Holiday Magic”
- Star Rating: 5.8 Stars
- Watch it here
Disney+ | VCCP (UK)
- “A Lifetime of Great Stories”
- Star Rating: 5.8 Stars
- Watch it here
Disneyland (US)
- “The Holidays Begin Here”
- Star Rating: 4.2 Stars
- Watch it here
Dogs Trust | VCCP Blue (UK)
- “Thank you for my happy place”
- Star Rating: 5.9 Stars
- Watch it here
Dunkin | Artists Equity (US)
- “The Little Holiday Muchkin”
- Star Rating: 5.9 Stars
- Watch it here
EE | Saatchi & Saatchi, Digitas, WPP Media, Posterscope, Boomerang, and LeSHOP
- “The Christmas Double”
- Star Rating: 4.7 Stars
- Watch it here
Etsy | Orchard (US)
- “Little Drummer Boy”
- Star Rating: 4.8 Stars
- Watch it here
Etsy | Orchard (UK)
- “Little Drummer Boy”
- Star Rating: 5.8 Stars
- Watch it here
Fat Face (UK)
- “Take a moment”
- Spike Rating: 1.24 Spike
- Watch it here
Ford | VML New York (US)
- “Complimentary Food Pickup and Delivery”
- Star Rating: 4.2 Stars
- Watch it here
Freemans (UK)
- “Find it at Freemans”
- Star Rating: 4.5 Stars
- Watch it here
GAP (UK)
- “Give Your Gift”
- Star Rating: 3.7 Stars
- Watch it here
Good Housekeeping (UK)
- “A Good Housekeeping Christmas”
- Star Rating: 3.3 Stars
- Watch it here
Google | 72andSunny (US)
- “Planning a Getaway?”
- Star Rating: 3.9 Stars
- Watch it here
Google Pixel | WPP Media Futures Group (UK)
- “It’s Pixel Actually”
- Star Rating: 4.1 Stars
- Watch it here
Heathrow | St Luke’s London (UK)
- “Must Be Love”
- Star Rating: 5.9 Stars
- Watch it here
H-E-B (US)
- “Missing Carrot”
- Star Rating: 4.5 Stars
- Watch it here
H-E-B (US)
- “One dish many ways”
- Star Rating: 3.2 Stars
- Watch it here
H-E-B (US)
- “Gingerbread Ranch”
- Star Rating: 4.3 Stars
- Watch it here
Hershey’s (US)
- “Bells”
- Star Rating: 5.9 Stars
- Watch it here
Hobby Lobby (US)
- “Drawing Pad”
- Star Rating: 5.3 Stars
- Watch it here
Home Instead | FCB Chicago (US)
- “Home But Not Alone”
- Emotional Intensity: 1.56
- Watch it here
JD Sports (UK)
- “Where Are Your Going?”
- Star Rating: 3.0 Stars
- Watch it here
John Lewis | Saatchi & Saatchi (UK)
- “Where Love Lives”
- Star Rating: 5.1 Stars
- Watch it here
Kohl’s (US)
- “Find Gifts for the whole family ”
- Star Rating: 3.5 Stars
- Watch it here
Lego | Our Lego Agency (US)
- “If it’s Play, You’re Looking For”
- Star Rating: 3.9 Stars
- Watch it here
Lego | Our Lego Agency (UK)
- “If it’s Play, You’re Looking For”
- Star Rating: 5.9 Stars
- Watch it here
Lexus | Team one / Publicis Groupe (US)
- “December to Remember: Over the Years”
- Star Rating: 4.5 Stars
- Watch it here
Lexus | Team one / Publicis Groupe (US)
- “December to Remember: Forecast”
- Star Rating: 3.8 Stars
- Watch it here
Lexus | Team one / Publicis Groupe (US)
- “December to Remember: Letter”
- Star Rating: 3.8 Stars
- Watch it here
Lidl
- “More to Value this Christmas”
- Star Rating: 5.4 Stars
- Watch it here
LL Bean | Day One Agency (US)
- “Invited to the Holidays Since 1912 ”
- Star Rating: 4.9 Stars
- Watch it here
Macy’s | BBDO (US)
- “The Most Wonderful Stories Start Here”
- Star Rating: 3.2 Stars
- Watch it here
M&M’s (US)
- “Faint”
- Star Rating: 5.9 Stars
- Watch it here
M&S Fashion (UK)
- “Give the Gift”
- Star Rating: 4.0 Stars
- Watch it here
M&S Fashion (UK)
- “Give the Gift – Children’s Clothing”
- Star Rating: 4.2 Stars
M&S (UK)
- “M&S Christmas (60s)”
- Star Rating: 5.9 Stars
Meta / Facebook | Droga5 (US)
- “A Little Connection Goes a Long Way”
- Spike Rating: 1.30 Spike
- Watch it here
Michael’s
- “A Little Connection Goes a Long Way”
- Star Rating: 3.6 Stars
- Watch it here
Morrisons| Leo UK (UK)
- “Making More of Christmas”
- Star Rating: 5.0 Stars
- Watch it here
Myer | Howatson+Company (Australia)
- “Myer Christmas 2025”
- Star Rating: 3.2 Stars
- Watch it here
Nordstrom Rack (US)
- “Give Big. Save Big.”
- Star Rating: 3.2 Stars
- Watch it here
O2 | VCCP (UK)
- “Give Time”
- Star Rating: 3.2 Stars
- Watch it here
Ocean Spray | Piggyback / MJZ’s Dante Ariola (US)
- “Beware of the Cranpus”
- Spike Rating: 1.44 Spike
- Watch it here
Pandora | Roman Coppola (UK)
- “More Than a Gift”
- Star Rating: 5.4 Stars
- Watch it here
People’s Postcode Lottery (UK)
- “December Draw”
- Star Rating: 3.6 Stars
- Watch it here
PF Changs (US)
- “Light the Fire”
- Star Rating: 4.8 Stars
- Watch it here
Planters | Vayner Media North America (US)
- “Magical Nut Factory”
- Star Rating: 4.8 Stars
- Watch it here
Roots (US)
- “Anything Roots”
- Star Rating: 3.0 Stars
- Watch it here
Sainsbury’s | New Commercial Arts (UK)
- “The Unexpected Guest”
- Star Rating: 5.3 Stars
- Watch it here
Sanpellegrino (UK)
- “Holiday on Italian Time”
- Star Rating: 3.5 Stars
- Watch it here
Sephora | TBWA\Chiat\Day (US)
- “White Elephant”
- Star Rating: 3.0 Stars
- Watch it here
Sephora | TBWA\Chiat\Day (US)
- “Accidental Gift”
- Spike Rating: 1.28 Spike
- Watch it here
Sephora | TBWA\Chiat\Day (US)
- “Mariah Carey”
- Star Rating: 5.9 Stars
- Watch it here
Shutterfly (US)
- “Chris Loves Julia x Shutterfly Holiday Collection?”
- Star Rating: 3.6 Stars
- Watch it here
Sky (UK)
- “Little Girl”
- Star Rating: 5.6 Stars
- Watch it here
Smyths | Droga5 Dublin (UK)
- “The Scent of Christmas”
- Star Rating: 5.4 Stars
- Watch it here
Sports Direct (UK)
- “Just Getting Started”
- Star Rating: 3.2 Stars
- Watch it here
Sprite
- “Twas’ the Night Before Spritemas?”
- Star Rating: 3.1 Stars
- Watch it here
Starbucks | Anomaly (UK)
- “Drawn Together”
- Star Rating: 5.1 Stars
- Watch it here
Starbucks | Anomaly (US)
- “Drawn Together”
- Star Rating: 4.2 Stars
- Watch it here
Swarovski
- “The Party of Dreams starring Ariana Grande”
- Spike Rating: 1.27 Spike
- Watch it here
Target | Mythology (US)
- “What Are You Into?”
- Fluency Rating: 95%
Tesco | BBH (UK)
- “That’s What Makes it Christmas”
- Star Rating: 4.2 Stars
- Watch it here
Tiffany & Co | Jonas Lindstroem (US)
- “Love is a Gift”
- Star Rating: 3.8 Stars
- Watch it here
Treasure Tress (UK)
- “A Curly Christmas 2025”
- Star Rating: 3.0 Stars
- Watch it here
USPS | MRM/McCann (US)
- “Delivering since 1775’
- Star Rating: 3.8 Stars
- Watch it here
Walmart | Dr. Seuss Enterprises (US)
- “WhoKnewVille”
- Star Rating: 4.4 Stars
- Watch it here
Chelsea Football Club | Till Dawn & Iconic (UK)
- “The Magic of Blue”
- Star Rating: 3.8 Stars
- Watch it here
Home Depot | BBDO (US)
- “The Right Tree”
- Star Rating: 4.5 Stars
- Watch it here
Kroger | adam&eveDDB (US)
- “Operation: Gingerbread”
- Star Rating: 5.9 Stars
- Watch it here
McDonald’s| Leo UK (UK)
- “GrinchMcDonald’s”
- Star Rating: 4.1 Stars
- Watch it here
King’s Hawaiian (US)
- “Thanksgiving Table”
- Star Rating: 4.5 Stars
- Watch it here
Instacart (US)
- “Woof”
- Star Rating: 4.5 Stars
- Watch it here
Instacart (US)
- “Polar Bear”
- Star Rating: 3.0 Stars
- Watch it here
Lowe’s (US)
- “Holidays at Lowe’s”
- Star Rating: 3.2 Stars
- Watch it here
M&M’s (US)
- “Faint”
- Star Rating: 5.9 Stars
- Watch it here
