For 60 years, the Super Bowl has captivated viewers and attracted both category leaders and challengers to advertising’s biggest stage. And every year, System1 tests every Super Bowl ad with our Test Your Ad platform, predicting the short- and long-term commercial effects of the creative.
We once again broke down America’s favorite ads, revealing which performed best on brand building, which are strongest at securing short-term sales and more! From celebrities vs. characters to humorous vs. heartfelt to early-release ads to game-night debuts, there were plenty of matchups to assess.
Even if you don’t have the budget for a Big Game commercial, these are insights you won’t want to miss. We’re giving you a creative effectiveness playbook that works year-round. And who knows, perhaps one day you’ll be at the helm of a Super Bowl ad, looking for proven data and creative inspiration that can help you land at the top of the rankings.
Join Jon Evans, Chief Customer Officer at System1 and host of the Uncensored CMO podcast, and Vanessa Chin, SVP of Marketing at System1, for a closer look at the game-changing creativity and what it takes to win audience’s hearts.
