“The Knit Before Christmas”
The Charity category is known for generating low levels of neutrality and high emotional intensity, leading to a significant spike in short-term sales and donation potential. However, in terms of long-term effectiveness, it scores among the lowest, with 69% of the category achieving just a 1-Star Rating, indicating no market share change. Achieving a maximum Star Rating in such a challenging category is a phenomenal accomplishment—one that truly deserves the title of Nation's Favourite!
“The Boy and The Octopus”
Disney knows emotion better than anyone—they’re famous for it! Unlike many brands in their category, Disney’s distinctive, storytelling-first approach truly stands out, outperforming the category average by an impressive 3.2 Stars. In 2024, Disney achieved one of the highest Emotional Dynamism Index scores, meaning their ad took consumers on a literal rollercoaster of emotions, keeping them deeply engaged throughout.
“Wallace and Gromit Idents”
Aardman brought their magic to the BBC last year with their Wallace and Gromit idents, helping the broadcaster achieve a rare feat—a maximum star rating! It’s uncommon for TV broadcasters to reach this level, let alone idents. The nostalgic charm and craftsmanship of Aardman ensured these short spots captivated audiences between shows while perfectly teasing their upcoming movie, “Vengeance Most Fowl.”
“Midnight Opus”
Amazon’s success is built on many factors, but their dedication to exceptional storytelling is a standout. By championing everyday heroes, they craft simple, relatable narratives grounded in universal human truths—consistently delivering strong performances. Their work also highlights the power of in-house creativity, proving that talented teams can deliver exceptional results time and again.
“Baa-Bour”
Barbour’s 2024 Christmas campaign, featuring another Shaun the Sheep collaboration, stood out in the leisurewear category. Once again, Aardman Studios delivered a standout performance, using their distinctive animation style and nostalgic characters to elevate brands through emotional appeal and a unique visual identity.
