A holistic view on creative consistency that defines a new multi-year brand metric, the Creative Consistency Score (CCS). The global research, debuting at Cannes Lions, features 150+ brands over 5 years and 13 ways to stay consistent to dramatically grow business outcomes with advertising.
System1’s new global report, The Creative Dividend, combines Effie case data with Test Your Ad results to create the largest creative effectiveness databank. It shows how creativity drives business impact, reframing advertising as an investment and offering clear guidance on measuring outcomes and maximizing creative return.
System1 and TikTok partnered to explore what makes TikTok ads effective. Using our Test Your Ad platform, the research reveals how sentiment, attention, and creative features impact performance, offering insights on sustaining attention, entertaining users, and integrating branding effectively.
The most effective ads boost sales and drive long-term growth. They do it by making people feel more - building positive associations with a recognizable brand. We predict sales and growth impacts by measuring emotion, letting you make ads that entertain for commercial gain.
Select ideas with confidence by leveraging the power of emotion, the best predictor of future behavior.
Test up to 50 ideas in one test and benchmark against our database of more than 50,000 ideas. Customize the survey questions and your sample to capture insights from the general population and your target audience.
Test ideas such as new products, claims, taglines, packaging, concepts and more.
Our Test Your Ad (TYA) and Test Your Innovation (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will resonate with consumers and drive profitable commercial growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health.