Our Test Your Ad (TYA) and Test Your Innovation (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will resonate with consumers and drive profitable commercial growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health.
-
Predict the Commercial Potential of Ideas Based on How They Make People Feel
-
Discover what makes Christmas ads resonate and how these lessons can enhance advertising all year round
-
Predict and Improve
Your Ad Effectiveness -
We teamed up with ITV to help new and returning brands develop strategies to maximise their new-to-TV advertising potential
-
What is the Real Cost of Dull Advertising?
-
Join host Jon Evans, plus Orlando Wood and Sir John Hegarty for an insightful conversation on The Next Creative Revolution
-
Predict and Improve
Your Ad Effectiveness