The most effective ads boost sales and drive long-term growth. They do it by making people feel more – building positive associations with a recognizable brand. We predict sales and growth impacts by measuring emotion, letting you make ads that entertain for commercial gain.
Make smarter, faster decisions by measuring emotional response, the proven driver of consumer behavior and in-market performance.
Test up to 50 ideas in a single study, benchmarked against 50,000+ others in our global database. Customize your survey and sample to get insights from both the general population and your specific audience.
Evaluate innovation at every stage, so your strongest ideas rise to the top—from new products and concepts to claims, packaging, taglines, and beyond.
A holistic view on creative consistency that defines a new multi-year brand metric, the Creative Consistency Score (CCS). The global research, debuting at Cannes Lions, features 150+ brands over 5 years and 13 ways to stay consistent to dramatically grow business outcomes with advertising.
System1’s new global report, The Creative Dividend, combines Effie case data with Test Your Ad results to create the largest creative effectiveness databank. It shows how creativity drives business impact, reframing advertising as an investment and offering clear guidance on measuring outcomes and maximizing creative return.
System1 and TikTok partnered to explore what makes TikTok ads effective. Using our Test Your Ad platform, the research reveals how sentiment, attention, and creative features impact performance, offering insights on sustaining attention, entertaining users, and integrating branding effectively.
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"Pfizer uses System1 for all of our ads now. Having the standardized approach with really clear benchmarks linked to ROI, that allows us to understand how our various ads are performing against themselves, but also how they’re performing against other benchmarks, has been extremely useful."
Susan Rienow Global Chief Marketing Officer, Pfizer
"Working with System1 has given us (Aldi and McCann) the confidence to consistently build on and invest in a successful and creatively effective idea"
Jamie Peate Global Head of Effectiveness & Retail, McCann
"System1 has a rare talent to be able to listen, learn and share findings in a manner that inspires clients, creatives and strategists. 5 star."
John Roberts Chief Strategy Officer and Founder, Truth Collective
"After too many years of doing little more than trying to pass the rational persuasion pre test, System1 introduced me to winning with the actual consumer. From Guinness to Apple, I’ve seen, first hand, the predictive power of System1’s Test Your Ad, with some of the best work of my career."
Gordon McLean Founder, Fear No Truth
"System1 helped us better understand which muesli idea could evolve into a marketable product with additional work from our internal teams. It’s been wonderful to see our idea come to life on supermarket shelves"
Becca Hamson Brand Manager, dorset cereals
"With System1’s testing, we take the guesswork out of understanding how customers feel about the ad. Bringing more science and data to the creative process helps us optimise our messaging and supports our brand building efforts"
Peter Markey Chief Marketing Officer, Boots
"System1’s research was invaluable for helping us understand how the ad was working and how we could make improvements as well as giving our organisation and stakeholders the confidence that we are investing our marketing funds effectively."
Susan Coghill Chief Marketing Officer, Tourism Australia
"We’ve used System1 throughout the development of the advert, not just for the first draft. As a result, we’ve achieved really strong results for our final edit – within the top 0.7% of all adverts tested and an amazing 5-Star result"
Helen Jeremiah VP Marketing Director, Walgreens Boots Alliance
Want to create brilliantly effective ads that audiences will love? Test Your Ad gives you the power to predict and improve creative effectiveness, delivering the intuitive and validated insights you need in just 24 hours.
Which idea deserves investment? From tweaked taglines to category-changing innovations, Test Your Innovation select ideas with confidence.
Test Your Distinctive Assets+ is the first and only solution that measures Feeling to understand the emotions evoked by distinctive assets with life, such as fluent devices.
Clear, predictive measures that let you understand brand health, predict future performance and improve and inform your brand strategy.