Predict the Commercial Potential of Ideas Based on How They Make People Feel

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Discover what makes Christmas ads resonate and how these lessons can enhance advertising all year round

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Predict and Improve
Your Ad Effectiveness

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We teamed up with ITV to help new and returning brands develop strategies to maximise their new-to-TV advertising potential

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What is the Real Cost of Dull Advertising?

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Join host Jon Evans, plus Orlando Wood and Sir John Hegarty for an insightful conversation on The Next Creative Revolution

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Predict and Improve
Your Ad Effectiveness

Explore Test Your Ad

Our Test Your Ad (TYA) and Test Your Innovation (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will resonate with consumers and drive profitable commercial growth.  Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health.

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A selection of the brands we've already worked with

Create 5-star ads

The more people feel, the more they buy

The most effective ads boost sales and drive long-term growth. They do it by making people feel more - building positive associations with a recognizable brand. We predict sales and growth impacts by measuring emotion, letting you make ads that entertain for commercial gain.

Test Your Ad

Latest: Ad Of The Week

5 December 2024

Mrs Claus Strikes a Chord With Boots’ Audience

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Mike Troy

Client Director

5 December 2024

Christmas Krojis a Perfect Solution for Kroger

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Tom Ewing

Editor in chief

29 November 2024

A Holiday Feast of Nostalgia From Walmart

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Tom Ewing

Editor in chief

What our clients say

5.9

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"Working with System1 has given us (Aldi and McCann) the confidence to consistently build on and invest in a successful and creatively effective idea"
Jamie Peate Global Head of Effectiveness & Retail, McCann
"System1 has a rare talent to be able to listen, learn and share findings in a manner that inspires clients, creatives and strategists. 5 star."
John Roberts Chief Strategy Officer and Founder, Truth Collective
"After too many years of doing little more than trying to pass the rational persuasion pre test, System1 introduced me to winning with the actual consumer. From Guinness to Apple, I’ve seen, first hand, the predictive power of System1’s Test Your Ad, with some of the best work of my career."
Gordon McLean Founder, Fear No Truth
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"System1 helped us better understand which muesli idea could evolve into a marketable product with additional work from our internal teams. It’s been wonderful to see our idea come to life on supermarket shelves"
Becca Hamson Brand Manager, dorset cereals
5.2

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"With System1’s testing, we take the guesswork out of understanding how customers feel about the ad. Bringing more science and data to the creative process helps us optimise our messaging and supports our brand building efforts"
Peter Markey Chief Marketing Officer, Boots
5.6

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"System1’s research was invaluable for helping us understand how the ad was working and how we could make improvements as well as giving our organisation and stakeholders the confidence that we are investing our marketing funds effectively."
Susan Coghill Chief Marketing Officer, Tourism Australia
5.2

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"We’ve used System1 throughout the development of the advert, not just for the first draft. As a result, we’ve achieved really strong results for our final edit – within the top 0.7% of all adverts tested and an amazing 5-Star result"
Helen Jeremiah VP Marketing Director, Walgreens Boots Alliance