Investor Info
System1 Group PLC is a marketing decision making platform business. Our customers are the world’s largest advertisers. These businesses understand that creativity is the most powerful tool for growth within their control. System1 helps them make confident creative decisions that lead to transformational business results.
System1 Group was founded John Kearon, and has been traded on the London Stock Exchange (AIM) since 2006. The Company is headquartered in the United Kingdom, and has offices in the United States, Switzerland, Germany, the Netherlands, France, Brazil, Singapore and Australia.
System1 predicts and improves marketing effectiveness. Our advertising and idea tests measure emotion to give our customers the most accurate predictions of the business impact of creativity. We ‘predict’ (provide research results) and ‘improve’ (provide insight and consultancy on those results) on arguably three of the most critical marketing questions for our customers: advertising effectiveness, innovation effectiveness and brand effectiveness. We aspire to do these three things better than anyone else at a value that makes System1 our customers’ choice.
As a marketer, creativity is the most powerful tool for growth in your control. The more people feel, the more people buy/vote/do/give, etc. We help marketers create with confidence, by measuring the magic of creativity.
Behavioral and marketing scientists agree – people aren’t careful, logical decision makers. They rely on positive emotions and feelings to make decisions. System1 feels nothing influences positive feeling like creativity.
We believe in emotional over rational and helping our client partners, from early stages in the creative process, test early and often to create more emotionally impactful ads that significantly move the needle in terms of brand metrics, sales, and other business objectives.
Registered office
4 More London Riverside,
London,
SE1 2AU
Registered Number: 05940040
Date of incorporation: 19 September 2006 (the date of incorporation of the principal operating subsidiary, BrainJuicer Limited, was 29 December 1999)
Country of incorporation and principal country of operation: England and Wales
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