Moderated by Jon Evans, System1’s Chief Customer Officer and host of the Uncensored CMO podcast, the webinar featured Kate Waters, Director of Client Strategy and Planning at ITV and Richard Shotton, Founder of Astroten and author of The Choice Factory, as well as Robbie Black, Head of Brand Communications and Omnichannel Marketing at M&S Food.
"Effective environmental narratives in advertising play a vital role in inspiring long-term change. The Greenprint serves as a guide on how to captivate audiences and encourage them to step up to the climate challenge. In it, we explore the opportunity that effective environmental advertising presents, where the benefits are tangible for our planet, consumers, and brands themselves."Jon Evans Chief Customer Officer, System1