Emotion and Attention’s Impact on Digital Ad Effectiveness
"Increasingly, brands are investing in digital advertising but the industry needs more research to understand how to create long and short-term effects in digital channels. With powerful third-party sales data and brand lift studies from Pinterest, we've revealed the important and distinct role of emotion and attention in digital advertising. With clear advice on how to make work that works."
Andrew Tindall
SVP Global Partnerships, System1
Download the Research
To understand the relationship between creative quality (defined by emotion- and attention-based metrics) and in-market sales outcomes, Pinterest and System1 examined the return on ad spend (ROAS) and sales lift of Promoted Pins on the visual discovery platform. The study compared the emotional response of US Pinterest users to the general population, the control group.
Download the research to learn more about the important role that emotion and attention play in driving commercial success, featuring Test Your Ad Digital metrics and sales figures from Pinterest’s US Third-Party Sales Lift Provider’s Meta Analysis.
Predict and understand your digital creative to help you better understand and improve the performance of all elements of your campaign. Test Your Ad either among the general population, or custom samples to gain insights from specific target audiences.
