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    • Digital – TikTok
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    • Compound Creativity
    • OOH – JCDecaux
    • Orlando Wood
    • Advertising Principles Explained
    • Lemon
    • Look Out
    • Advertising Effectiveness
    • The Extraordinary Cost of Dull
    • The Multiplier Effect
    • Category Insights
    • How Creativity Boosts ROI
    • Ritson on Ad Effectiveness
    • Sports Sponsorship
    • Unlocking Profitable Growth
    • Nation’s Favourite Ads UK
    • Nation’s Favorite Ads US
    • Cultural Moments
    • Super Bowl
    • The 12 Gifts of Christmas
    • Olympics Advertising
    • Olimpíadas (Portuguese)
    • World Cup
    • Futebol (Portuguese)
    • Media Channels
    • Audio
    • Digital – TikTok
    • Digital – Pinterest
    • OOH – JCDecaux
    • TV
    • Representation
    • Feeling Seen USA
    • Feeling Seen UK
    • Wise Up!
    • Sustainability
    • The Greenprint USA
    • The Greenprint
    • The Greenprint Brazil
  • News & Events
    • News
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    • Blog
    • Uncensored CMO
    • In the Press
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System1’s Test Your Ad database offers effectiveness metrics for more than 100,000 ads. With a Test Your Ad Premium subscription, you get unparalleled access to your ads’ performance and your entire category. See your competitors’ latest ads and rankings and benchmark against the category average.  

With such a rich database, we have the ability to pull actionable insights from these categories to help advertisers and agencies create ads that entertain and drive commercial gain. Explore our category audits below.

Spirits

A detailed look at how spirits brands can mix creativity with effectiveness to drive brand growth and stand out in a fast-changing category.

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QSR

Our in-depth analysis of how restaurant brands can cook up profit gain and market share growth through advertising. Click below to download the report.

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Automotive

How can automakers rev up brand-building? Our reports take a closer look at the creative principles that drive effectiveness in the auto sector and include best-in-class examples of car ads.

US Report

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UK Report

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Charity

Charities and non-profits produce some of the most emotive ads, achieving the highest short-term potential for donations and immediate action on System1’s premium database. However, the prominence of “sadvertising” is taking its toll on long-term output and the potential for many to build their brand. Our report gives you actionable insights for maximising the potential of your brand, legacy, and fundraising campaigns.

US Report

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UK Report

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Financial Services

Cash in on creative effectiveness best practices for the financial services industry with this exclusive report from System1 and The Financial Services Forum.  

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Fashion

Whether you’re a high street shopper or a luxury lover, fashion is a significant part of our daily lives and identity. While clothing is often an emotional purchase, fashion advertising typically leans into flat, product-focused category codes, leading to modest emotional engagement. Discover how to tap into the emotional side of fashion and achieve both long-term and short-term commercial success by downloading our actionable thought leadership report, “Style Stars.” 

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Get in touch

Want to make 5-Star Marketing? Need to understand your customers better? Interested in knowing more about anything we do?

We’d love to hear from you.

Contact Us

Other Campaigns

The Sport Dividend

Unlocking Growth through Sport Sponsorship

Find Out More

Christmas

How to Ace your Christmas Advertising

Find Out More

Feeling Seen USA

Diversity in Advertising a guide to getting it right

Find Out More

Featured Products

Test Your Ad

Empowering every marketer
to create great advertising

Test Your Ad is the testing platform for marketers who want to make brilliantly effective ads. Next day predictions, intuitive metrics, and diagnostics you can use.

Test Your Ad
Test Your Innovation

5-Star Innovation is
80% familiar, 20% new

Which idea deserves investment? From tweaked taglines to category-changing innovations, Test Your Idea picks winners at every scale.

Test Your Innovation
Test Your Brand

Improve brand health.
Predict brand growth

Clear, predictive measures that let you understand brand health, predict future performance and improve and inform your brand strategy.

Test Your Brand

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