System1’s Test Your Ad database offers effectiveness metrics for more than 100,000 ads. With a Test Your Ad Premium subscription, you get unparalleled access to your ads’ performance and your entire category. See your competitors’ latest ads and rankings and benchmark against the category average.

With such a rich database, we have the ability to pull actionable insights from these categories to help advertisers and agencies create ads that entertain and drive commercial gain. Explore our category audits below.

QSR

Our in-depth analysis of how restaurant brands can cook up profit gain and market share growth through advertising. Click below to download the report.

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Automotive

How can automakers rev up brand-building? Our reports take a closer look at the creative principles that drive effectiveness in the auto sector and include best-in-class examples of car ads.

US Report

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UK Report

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Charity

Charities and non-profits produce some of the most emotive ads, achieving the highest short-term potential for donations and immediate action on System1’s premium database. However, the prominence of “sadvertising” is taking its toll on long-term output and the potential for many to build their brand. Our report gives you actionable insights for maximising the potential of your brand, legacy, and fundraising campaigns.

US Report

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UK Report

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Financial Services

Cash in on creative effectiveness best practices for the financial services industry with this exclusive report from System1 and The Financial Services Forum.

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Fashion

Whether you’re a high street shopper or a luxury lover, fashion is a significant part of our daily lives and identity. While clothing is often an emotional purchase, fashion advertising typically leans into flat, product-focused category codes, leading to modest emotional engagement. Discover how to tap into the emotional side of fashion and achieve both long-term and short-term commercial success by downloading our actionable thought leadership report, “Style Stars.”

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