This webinar explores the essential elements of effective advertising with Professor Mark Ritson, brand consultant and creator of the Mini MBA in Marketing, alongside System1’s Chief Customer Officer, Jon Evans. Special guest Guilherme Ferreira (Global VP Cadbury at Mondelez and ex Unilever, Danone) also joins the discussion, offering valuable brand-side insights.
From budgeting to briefing to distinctive assets to creativity, the discussion covers the keys to advertising success. Don’t miss out on this opportunity to learn from industry experts and enhance your advertising effectiveness.