System1 & Future of Food: A Seamless Partnership to Accelerate Innovation
At System1, we believe that great ideas don’t just deserve attention – they deserve momentum. That’s why we’re proud to partner with the Future of Food Competition 2025, an inclusive, not-for-profit platform dedicated to inspiring and equipping entrepreneurial minds to tackle tomorrow’s food challenges.
With just three weeks to go, our collaboration stands for something clear: when insight meets innovation, ideas can grow from spark to scale.
Why This Matters
The Future of Food Competition is more than just a contest – it is a movement. Its mission is “to inspire and encourage entrepreneurial minds to create solutions for tomorrow’s food challenges.” In a world of seismic shifts in food systems, climate, health and consumer behaviour, the competition offers a fully inclusive and free-to-enter platform designed to bring new ideas out of the shadows and into the spotlight.
For System1, this aligns perfectly with our belief that emotion-led insight drives brand and business growth. By teaming up, we’re not just sponsoring a prize – we’re embedding our way of thinking into the heart of how food innovators build and pitch their ideas.
What We’re Bringing to the Table
Through this partnership we’re providing two core supports for finalists in the competition:
- Every finalist will access a System1 Innovation Test – a rigorous emotional and market-potential assessment designed to help entrepreneurs refine their concepts, understand how their ideas land emotionally with consumers, and gauge readiness for commercial scale.
- One standout team will receive our System1 Innovation Champion Prize, offering additional support to further advance their innovation – building on momentum, sharpening presentation or strategy and helping take their idea further.
Together, this layered support reflects how System1 and the Future of Food Competition are working seamlessly: the competition sources and curates brilliant food-innovation ideas; System1 brings emotional insight rigour and commercial readiness; and together we amplify the impact for both participants and the wider food ecosystem.
Looking Ahead: A Partnership Built for Progress
The collaboration between System1 and the Future of Food team is more than event sponsorship — it’s a shared commitment to helping innovation thrive. Both organisations believe that big change starts with bold ideas, and that understanding why people feel connected to those ideas is what turns creativity into real-world impact.
By combining Future of Food’s platform for emerging innovators with System1’s emotion-led research expertise, this partnership creates a powerful model for growth – one that blends creativity, evidence and empathy. Together, we’re helping founders and creators move from inspiration to implementation with confidence, insight, and emotional intelligence at the heart of every decision.
This is just the beginning of what we hope will be an ongoing collaboration – one that continues to champion new ideas and supports the innovators shaping what’s next in food and beyond.
Stay Tuned
With the final event just weeks away, we’ll be sharing updates, behind-the-scenes stories and finalist highlights on our blog and social channels. We encourage you to follow along, meet the innovators, and witness how emotion-led insight meets food-system disruption.
Here’s to bold ideas. Here’s to partnership in pursuit of growth. Here’s to the future of food.