Blog

An Ad is for Life… Not Just for Christmas

Addressing the crisis in creativity – Orlando Wood at EffWeek 2019

Lemon: Six Things You Should Know About 2019’s Most Important Marketing Book

The Good, The Bad And The Aldi

EFF WEEK 2019: Effectiveness Fizz (With A Slice Of Lemon)

Ad Ratings Round Up: August 2019

No Logo: Are Doritos Rewriting Branding’s Rulebook?

The Seven Habits of Highly Ineffective B2B Ads

Ad Ratings Round Up: July 2019

Bring on the Dancing Beasties

The CMO Panel

The Rise of Brand Boris

Five Insights from the Superyacht (not)

Can Challenger Brands Use TV Well?

Ad Ratings Round Up: June 2019

Can Challenger Brands Use TV Well?

Which Ads Won the Women’s World Cup?

Testing In The Lions Den: The Toplines

Cannes Preview: Six Ads The Experts Pick To Win

A Stock Of Nudging Nuggets! 6 Things We Learned At Nudgestock 2019

Download Our Fluent Devices Case Study

Bringing together data from the IPA, and our UK and US Ad Ratings database, our Fluent Device case study spotlights the characters who make advertising memorable.

Find Out About Our Cannes Lions Beach Event

We’re off to Cannes – but what are we doing there? Get the latest news here.

System1 Welcomes Lester Sualog As APAC MD

Lester has had a glittering career at agencies and clients across the APAC region… and he throws a mean frisbee too.

Testing In The Lions’ Den Preview

Ad testing and creativity are the best of frienemies. We tested a decade of Lions winners to answer the question, which really work with audiences? A preview of our Cannes presentation.

Ad Ratings Round Up: May 2019

The latest System1 Ad Ratings highlights, with new ads from Amazon, Geico, MasterCard, Tango, Skoda and more…

The Best Ads Since Sliced Bread?

The latest Warburtons bakery ad is another cinematic extravaganza, starring Robert De Niro. How do the brands’ blockbuster ads fare in testing?

Ad Ratings Roundup: April’s Hits And Misses

Ad Ratings At IIEX: When Your Fluent Device Retires

Spike Up Your Life! Our Spike Score Explained

Emotion doesn’t just predict long-term growth – it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation effects.

Ad Ratings Roundup – March’s Best And Worst New Ads

The ten most interesting new ads on Ad Ratings in March, featuring Hershey’s, CapitalOne, Apple, and more.

Robot Revolution: How Good Are AI Ads?

Lexus made waves last year with an ad written by AI. Is it better than what humans can do? See the results,

System1 At South By Southwest: Can Advertising Heal A Divided World?

The left and right brain don’t do different things – they do things differently. And the consequences for advertising and culture might be enormous. Our SXSW presentation reveals all.

System1 At Impact 2019: Who Killed Effectiveness?

Murder At Marketing Manor! Marketing Effectiveness is the victim – but who’s to blame. Meet the suspects in this write-up of our Impact 2019 workshop (nominated for an award).

The Power Of A Brand’s Distinctive Assets To Ensure Market Growth

A short video presentation by Glaucia Marques and Alice Arnould from the NewMR APAC day – which Asian beer brand has the strongest distinctive assets?

Divided Brain, Divided World

Think you know about the left brain/right brain divide? You might be wrong. Neuroscientist Iain McGilchrist’s book lays out how the hemispheres really work – and the implications are huge.

Heartwarmer Or Tear-Jerker? The Storyteller’s Dilemma

Our ranking of this year’s Chinese New Year ads showed the thin line between effective emotions and a too-sad ad.

Evolution And Emotion: The Roots Of Behaviour

How we evolved helps determine how we decide. Anna Lakomy looks at the evolutionary roots of emotion.

The Best And Worst January Ads

Our System1 Ad Ratings service tests over a thousand ads a month – here are the most interesting hits and misses from January’s new campaigns.

Super Bowl LIII: 5-Star Microsoft Is The Game Night Winner

Congratulations to Microsoft, whose “We All Win” topped our LIVE testing at the Super Bowl. And to the other 5-Star winners we spotlight in this round-up…

Super Bowl LIII: Take A Walk On The Weird Side

Not every Super Bowl ad gamble pays off – here are five weird ads from this year’s event and how they fared in our tests…