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Face Value: Putting Famous Faces to the Skincare Test
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Embracing the Meme: Brand Building & TikTok Culture
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Personal Care Brands Know How to Win Over Audiences (and Judges)
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From Zero to Hero: The Rise of 0% Beer
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The Real Price of Forgettable Advertising: New Insights Into Ad Engagement
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Thinking Beyond Binary: Brand, Performance, & the False Opposition That Holds Back Growth
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