Exploring the Value of Diversity & Inclusion in Advertising
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When the World Zigs, Zag
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Le Trèfle, “Emma”
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Haribo, “Sweet Rugby Players”
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Cheetos, “Can’t Touch This”
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Snickers, “The Game”
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Why “Baseball, Hot Dogs, Apple Pie And Chevrolet” Has Stood The Test Of Time
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Specsavers, “Cat with No Pulse”
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A Laughing Matter: How to Use Humour in Advertising
Read moreWhich Snacks will Take a Bite out of Market Share?
Read moreTech Talk: Testing the Latest Consumer Innovations
Read moreTesting Un-beer-lievable Alcohol Concepts
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US Nation’s Favourite 2021
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Resolutions to Look out 2022: Resolution 3
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Resolutions to Look out 2022: Resolution 2
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Resolutions to Look out 2022: Resolution 1
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Coke Truck Index
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You’re a Marketer, Harry! The Magic of Effective Storytelling in Advertising
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Test Your Brand: Booking Sites Get Stronger As People Plan Travel Again
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Test Your Brand: Make Way For The Mouse
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Boots Bets On Christmas Magic
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The Brand Who Fell To Earth
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The benefits of diverse advertising
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The Serious Case For Humor
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‘Big uplift’ in performance when diverse audience see themselves represented in ads
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Guest Blog: Lessons on effective black representation in ads
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It’s a boy in a dress, he’s making a mess, we gave it a test, were the public impressed?
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Why are car ads running on an empty creative tank?
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Press Release: Look out! Advertising’s effectiveness problem is staring us in the face, reveals new IPA publication from Orlando Wood
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Meet Test Your Brand Distinctive Asset Test
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Why Brad Pitt is losing to Clooney in the coffee wars
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Why Hotels.com Is Right To Keep Its Mascot
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Test Your Brand Streaming Report: Netflix On Top But Disney Set For Growth
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Say Goodbye to Brand Tracking As You Know It
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Are Brands Missing A Trick With The Paralympics?
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How brand and athletes’ made Tokyo the mother of all games
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Have The Lions Lost Their Bite?
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Cola Chameleon: Were Pepsi’s Hidden Logo Ads Effective?
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Euros Final Winner
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