Blog

System1 Coronavirus Tracker: 25th March

COVID-19: A right-brain reset for advertisers

Good, Bad or Ugly; The Moldy Whopper

10 Things We Learned From Super Bowl LIV

Microsoft Win Again With Inspirational Tale

Super Bowl LIV Live Ad Testing

FeelMore50 is back!

The Best Christmas Ads in Australia and New Zealand

Effectiveness Is Coming – 5 Lessons From Coke’s Christmas Trucks

Make Your Black Friday Impact Last

Christmas Ads: The Top Ten

An Ad is for Life… Not Just for Christmas

Addressing the crisis in creativity – Orlando Wood at EffWeek 2019

Lemon: Six Things You Should Know About 2019’s Most Important Marketing Book

The Good, The Bad And The Aldi

EFF WEEK 2019: Effectiveness Fizz (With A Slice Of Lemon)

Ad Ratings Round Up: August 2019

No Logo: Are Doritos Rewriting Branding’s Rulebook?

The Seven Habits of Highly Ineffective B2B Ads

Ad Ratings Round Up: July 2019

Bring on the Dancing Beasties

The CMO Panel

The Rise of Brand Boris

Five Insights from the Superyacht (not)

Can Challenger Brands Use TV Well?

Ad Ratings Round Up: June 2019

Can Challenger Brands Use TV Well?

Which Ads Won the Women’s World Cup?

Testing In The Lions Den: The Toplines

Cannes Preview: Six Ads The Experts Pick To Win

A Stock Of Nudging Nuggets! 6 Things We Learned At Nudgestock 2019

Download Our Fluent Devices Case Study

Bringing together data from the IPA, and our UK and US Ad Ratings database, our Fluent Device case study spotlights the characters who make advertising memorable.

Find Out About Our Cannes Lions Beach Event

We’re off to Cannes – but what are we doing there? Get the latest news here.

System1 Welcomes Lester Sualog As APAC MD

Lester has had a glittering career at agencies and clients across the APAC region… and he throws a mean frisbee too.

Testing In The Lions’ Den Preview

Ad testing and creativity are the best of frienemies. We tested a decade of Lions winners to answer the question, which really work with audiences? A preview of our Cannes presentation.

Ad Ratings Round Up: May 2019

The latest System1 Ad Ratings highlights, with new ads from Amazon, Geico, MasterCard, Tango, Skoda and more…

The Best Ads Since Sliced Bread?

The latest Warburtons bakery ad is another cinematic extravaganza, starring Robert De Niro. How do the brands’ blockbuster ads fare in testing?

Ad Ratings Roundup: April’s Hits And Misses

Ad Ratings At IIEX: When Your Fluent Device Retires

Spike Up Your Life! Our Spike Score Explained

Emotion doesn’t just predict long-term growth – it can also be the key to short-term sales impact. A primer on our Spike score, which predicts short-term activation effects.