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Startup masterclass - how Seedlip went from idea to Diageo exit in 3.5 years - Ben Branson

Ben Branson is the founder of Seedlip, a non-alcoholic spirit brand he started in 2015, and sold 3 years later to Diageo. Jon speaks to Ben about the origins of the brand, how the grew so fast, what makes Ben such an impressive marketer (despite him not liking marketing) and how a brand goes from 0 to exit in such a short space of time. We also talk about Ben’s new brands and his Hidden 20% charity.

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Jon Evans, Chief Customer Officer at System1, mission is to connect you with the world’s greatest marketing thinkers and most experienced CMOs to put theory into practice. Every episode is packed with real world experience and data based evidence of how marketing works.

Episodes

Jon Lombardo and Peter Weinberg

Uncensored CMO Hosted by System1's Jon Evans

Startup masterclass - how Seedlip went from idea to Diageo exit in 3.5 years - Ben Branson

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Uncensored CMO
Hosted by System1's
Jon Evans