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  • Uncensored CMO
    Uncensored CMO

    Uncensored CMO
    Hosted by System1's
    Jon Evans

    Latest Episode
LATEST EPISODE

Fernando Machado on turning creativity into a competitive advantage

Fernando Machado is one of the world’s most celebrated CMOs, known for game-changing campaigns like Burger King’s “Moldy Whopper.” In this episode, Fernando shares the work he’s most proud of, why surprising campaigns cut through, and how creativity drives real business growth. Jon and Fernando also discuss the most innovative non-advertising ideas from his career, what it takes to be an influential CMO, and his advice for startups looking to scale through bold marketing.

View Episode

 

Jon Evans, Chief Customer Officer at System1, mission is to connect you with the world’s greatest marketing thinkers and most experienced CMOs to put theory into practice. Every episode is packed with real world experience and data based evidence of how marketing works.

Episodes

Uncensored CMO
Matt Pohlson, Omaze

The entrepreneur who raised £300m for charity after cheating death

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Uncensored CMO
Rawdon Glover, Jaguar MD

Jaguar relaunch - genius or marketing madness

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Uncensored CMO
Tyler Bahl, Activision

Marketing the world’s most successful video games from Call of Duty to Tony Hawk’s Pro Skater

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Uncensored CMO
Todd Kaplan, Kraft Heinz CMO

Marketing secret sauce

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Uncensored CMO
Grainne Wafer

How Guinness became No.1, the power of sporting partnerships & the “Diageo way” to build brands

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Uncensored CMO
Tom Goodwin

Why advertising is broken & how to fix it

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Uncensored CMO
Kory Marchisotto

e.l.f’s $1Bn Rhode deal, 25 quarters of growth & the ‘So Many Dicks’ campaign

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Uncensored CMO
Simon Morris, Adobe

Why AI will be a creative game changer

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Uncensored CMO
Sofia Hernandez

How to build a brand on TikTok

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Uncensored CMO
Sherilyn Shackell

From CMO to CEO - advice from The Marketing Academy founder

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Uncensored CMO
Ben Branson

Startup masterclass - how Seedlip went from idea to Diageo exit in 3.5 years

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Uncensored CMO
Jon Lombardo and Peter Weinberg

Brand isn't dead, the 95:5 rule & why AI is B2B's most powerful painkiller

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Uncensored CMO
Hiroki Asai

Airbnb on their big new innovation, in-housing creativity and brand led communication

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Uncensored CMO
Angela Zepeda

The future of X: winning back advertisers, breaking the news & building the world’s most powerful AI

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Uncensored CMO
Rankin Carroll

Mars Brand Building Masterclass

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Uncensored CMO
Nicole Parlapiano

Chaos, Creativity & Courage - how Tubi took on the streaming giants

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Uncensored CMO
Colin Fleming

How not to be boring in B2B, AI agents and lessons from F1

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Uncensored CMO
Scott Galloway vs Rory Sutherland

Is the era of brand over?

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Uncensored CMO
James Kuczynski

Who killed Duo? How Duolingo built a brand on entertainment

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Uncensored CMO
Dan Ariely

The hidden forces that shape your customers' decisions

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Uncensored CMO
Rory Sutherland

Rory Sutherland on why marketing is the answer to economic growth

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Uncensored CMO
Scott Galloway

Prof G on AI eating itself, social media rage & the end of the CMO

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Uncensored CMO
Seth Matlins

Forbes guide to being an influential CMO

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Uncensored CMO
Eugenia Zalis

Oreo’s playful positioning, bold innovation and brand partnerships

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Uncensored CMO
Melissa Grady Dias & Marianne Malina

Cadillac’s re-launch of an iconic car brand for a new era

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Uncensored CMO
Katie Welch

Rare Beauty: the story behind the success of Selena Gomez’s make up brand

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Uncensored CMO
Ken Muench

Yum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut)

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Uncensored CMO
Marcel Marcondes

Creativity & Consistency: driving growth for the worlds largest beer brands

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Uncensored CMO
Susan Rienow

How Pfizer made the highest scoring Pharma ad of all time

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Uncensored CMO
Benjamin Braun

Samsung CMO on Tech Innovation, Flying Ostriches & Doing More with Less

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Uncensored CMO
Allison Ellsworth

From Shark Tank to Super Bowl - the story of America's fastest growing beverage (Poppi)

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Uncensored CMO
Mark Abraham

The power of personalisation and how to deliver at scale

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Uncensored CMO
Les Binet and Sarah Carter

How not to plan: what matters most in 2025

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Uncensored CMO
Ed Smith

How Amazon built distinctive assets, compound creativity and a winning culture

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Uncensored CMO
Jess Myers

Fame, Feeling & Flamingos: how consistency helped Very hit new heights

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Uncensored CMO
Sadira Furlow

How Tony’s Chocolonely is breaking the mould with their Dean of Dopeness

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Uncensored CMO
Douglas Lamont

How to scale a challenger brand with Tony’s Chief Chocolonely Douglas Lamont (ex Innocent MD)

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Uncensored CMO
Sophie Neary

Google Retail MD on the power of search and the secrets to why we watch YouTube

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Uncensored CMO
Dom Dwight (Yorkshire Tea), Vickie Ridley (Lucky Generals) & Andrew Tindall (System1)

The Power of Compound Creativity

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Uncensored CMO
Mark Ritson

The fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can

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Uncensored CMO
Chris Baker

The brands trying to change the world

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Uncensored CMO
Elfried Samba

Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)

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Uncensored CMO
Mark Ritson

Ritson reviews the highest scoring beer ads of all time (down the pub)

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Uncensored CMO
Kerris Bright

Building Britain's Most Iconic Brands

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Uncensored CMO
Tim Ellis & Glenn Cole

How the NFL harnesses the power of emotion to drive record audiences

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Uncensored CMO
Mauro Porcini

An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi

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Uncensored CMO
David Droga

David Droga on fearless creativity, founding Droga5 and becoming CEO of Accenture Song

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Uncensored CMO
Jon Evans

Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade

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Uncensored CMO
Sir John Hegarty & Orlando Wood

The Next Creative Revolution

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Uncensored CMO
Rory McEntee

A Challenger Brand Workout with Gymbox Brand Director Rory McEntee

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Uncensored CMO
Rebecca Hirst

Brand of the year CMO on Innovation, TED talks and what B2B can learn from B2C

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Uncensored CMO
Michele Moscone

Characters, humour & disasters: how Geico changed the insurance game

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Uncensored CMO
Greg Hahn

The Mischief mindset behind the most creative agency in the US

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Uncensored CMO
Kofi Amoo Gottfried

How DoorDash built a $40 billion business in 10 years

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Uncensored CMO
Greg Nugent

2012 Olympics CMO on creating the worlds longest champagne bar, Olympic glory and a Paralympic legacy

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Uncensored CMO
Chris Burggraeve

How CMO’s get a seat in the boardroom and not get fired

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Uncensored CMO
Ellie Norman

From F1 to Manchester United: How marketing drives success in the worlds most elite teams

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Uncensored CMO
Tom Fishburne

The Marketoonist on why humour is good for business

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Uncensored CMO
Kory Marchisotto

How e.l.f built a billion dollar beauty brand

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Uncensored CMO
Noel Mack

How Gymshark built a unicorn with influencers

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Uncensored CMO
Jon Lombardo and Peter Weinberg

B2B brand building in the era of AI

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Uncensored CMO
Simon Cook

Cannes Lions CEO on the power of creativity, the creator economy and making connections

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Uncensored CMO
David Boscawen and Gui Ferreira

How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world

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Uncensored CMO
Trevor Robinson

From Hamlet to Haribo: the serious case for humour

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Uncensored CMO
AJ Coyne

How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank

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Uncensored CMO
Colleen DeCourcy

Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden

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Uncensored CMO
Scott Galloway

Scott Galloway on the end of the brand era, monetising rage and how to create wealth

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Uncensored CMO
Scott Morrison

From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth

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Uncensored CMO
Craig Inglis

A CMO Masterclass - how John Lewis redefined emotional advertising

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Uncensored CMO
Peter Wright & Nicola Wardell

Should’ve gone to Specsavers, how a simple brand idea created a winning vision for the company

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Uncensored CMO
Stephen O'Kelly

How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director

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Uncensored CMO
Vikki Ross

Copy that works, a copywriting masterclass with Vikki Ross

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Uncensored CMO
Mike Cessario

How Liquid Death founder, Mike Cessario, created a billion dollar water brand

Listen Now

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