LATEST EPISODE

How Brewdog built a £billion beer brand - James Watt

The last time Jon spoke to his latest guest, James Watt, he fired him. It’s the first thing they talk about in the episode, but Jon has nothing but respect for the man who built Brewdog into the Unicorn it is today. Through their impressive marketing stunts, focus on product quality and immense speed of execution, Brewdog successfully took on the beer behemoths and solidified its place in the industry. In this episode they talk about why James made a mistake hiring an executive team (including Jon), how they convinced a bank to give them a loan in the global financial crisis and how he almost lost £50m to a Russian bank account. Now, James has launched a new venture, Social Tip, a new way brands can connect with consumers.

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Jon Evans, Chief Customer Officer at System1, mission is to connect you with the world’s greatest marketing thinkers and most experienced CMOs to put theory into practice. Every episode is packed with real world experience and data based evidence of how marketing works.

Episodes

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Uncensored CMO Hosted by System1's Jon Evans

How Brewdog built a £billion beer brand - James Watt

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Uncensored CMO
Hosted by System1's
Jon Evans