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    Hosted by System1's
    Jon Evans

    Latest Episode
LATEST EPISODE

TikTok sensation Rob Mayhew on turning his passion into a business

For a very special edition of the podcast (episode 100!) I’m joined by a very special guest, Rob Mayhew, TikTok sensation and Creative Director at Gravity Road. Rob’s witty commentary on the industry comes in the form of his hugely entertaining short-form videos, which often go viral on TikTok and on LinkedIn. Having found himself between jobs during COVID, Rob dug into his comedy roots and started posting up to 8 videos a day on TikTok which have grown in popularity exponentially over the past few years. He now finds himself striking some impressive brand partnerships who all want a slice of his comedy gold.

This episode covers the serious to the absurd. From Rob’s story of how he got into the industry, to pitching a new British Airways ad to a special guest. I couldn’t think of anyone better to have as guest 100.

View Episode

 

Jon Evans, Chief Customer Officer at System1, mission is to connect you with the world’s greatest marketing thinkers and most experienced cmo’s to put theory into practice. Every episode is packed with real world experience and data based evidence of how marketing works.

Episodes

Sir John Hegarty

The business of creativity

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Peter Field and Adam Morgan

The extraordinary cost of being dull

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Luke Boase

How Lucky Saint created the non-alcoholic beer category

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Orlando Wood

Orlando Wood on Advertising

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Emily Kraftman

"Who Gives a Crap" on DTC vs retail, small budgets and their first TV campaign

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Tom Goodwin

What the marketing industry is truly terrified of

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Nils Leonard

Selling Uncommon, the death of advertising and a British original

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Sir Martin Sorrell

The 5 biggest ways AI will change marketing

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Jessica Myers (Very), Alex Rogerson (Morrisons), Adam Zavalis (formerly Aldi) and Pete Markey (Boots)

How to ride the storm with Britain’s leading retail CMOs

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Sean Summers, Mercado Libre

From selling Tea to the British to Latin America's largest e-commerce business

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Alessandra Bellini, Tesco

Marketing Britain’s largest supermarket in a cost of living crisis

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Tom Rainsford, Beavertown Brewery

From contemporary dance to craft beer revolution?

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Rory Sutherland, the Master of Madfest

Why behavioural science should get awards

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Karen Nelson-Field, Orlando Wood, Rob Brittain

Cannes Lions - The Triple Opportunity of Attention

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Les Binet, Grace Kite & Tom Roach

Cannes Lions - The 3rd Age of Effectiveness

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Lex Bradshaw-Zanger, L'Oreal

Managing the biggest beauty brand in the world

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Helen Tupper, Amazing If

A marketers guide to a squiggly career

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Edward Pilkington, Diageo North America

Managing the worlds largest drinks brands

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Nishma Robb, Google UK

How Google put humanity into technology

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Yusuf Chuku, NBCUniversal

How to really understand your audience

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Fernando Machado, NotCo CMO

From Mouldy Whoppers to Old Age Cows

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Richard Warren, prev. Lloyds Banking Group & Lowe

Mastering the client-agency relationship

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Rebecca Dibb-Simkin

From start up to £10 billion; building the ultimate challenger brand

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Jo Arden, Ogilvy UK

Humour, purpose & beating imposter syndrome

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Chaka Sobhani, Leo Burnett

Eyebrow raising McDonald's advertising

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Richard Shotton

Feel free to ignore this podcast episode

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Les Binet & Sarah Carter

How not to plan

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"Most marketing podcasts are so full of c*ck and nonsense and pointlessness. What Jon just dropped there, is like a real double humdinger in my opinion."

Mark Ritson Marketing Professor

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