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70 Years of TV Advertising - why it works & the best ads of all time - Carloyn McCall, ITV

Dame Carolyn McCall OBE is the CEO of ITV, the UK’s biggest commercial broadcaster. She was previously CEO of The Guardian Media Group and easyJet, and currently serves as President of The Marketing Society. This year marks 70 years of TV advertising, celebrated with the launch of the new report, Living Room Legends, which explores the best ads of the past seven decades. Dame Carolyn joins Jon to discuss the report, why TV advertising is here to stay, and to reflect on some of the greatest ads of all time.

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Jon Evans, Chief Customer Officer at System1, mission is to connect you with the world’s greatest marketing thinkers and most experienced CMOs to put theory into practice. Every episode is packed with real world experience and data based evidence of how marketing works.

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PepsiCo CMO Jane Wakely and Neil Barrie

Uncensored CMO Hosted by System1's Jon Evans

70 Years of TV Advertising - why it works & the best ads of all time - Carloyn McCall, ITV

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Uncensored CMO
Hosted by System1's
Jon Evans