The behavioral hacks that create $Billion brands - Richard Shotton
Richard Shotton, author of The Choice Factory and the newly released Hacking the Human Mind, joins Jon to explore the behavioral science behind the world’s most iconic brands. From Guinness’ 119.5 second pour to Red Bull’s unconventional rise, Richard explains the psychological shortcuts that drive consumer decisions. We cover why 4-star reviews beat 5-stars, the secret behind Liquid Death’s success, and how humor, jingles, and even “concrete expressions” can help brands stick in our minds.
