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TikTok sensation Rob Mayhew on turning his passion into a business

For a very special edition of the podcast (episode 100!) I’m joined by a very special guest, Rob Mayhew, TikTok sensation and Creative Director at Gravity Road. Rob’s witty commentary on the industry comes in the form of his hugely entertaining short-form videos, which often go viral on TikTok and on LinkedIn. Having found himself between jobs during COVID, Rob dug into his comedy roots and started posting up to 8 videos a day on TikTok which have grown in popularity exponentially over the past few years. He now finds himself striking some impressive brand partnerships who all want a slice of his comedy gold.

This episode covers the serious to the absurd. From Rob’s story of how he got into the industry, to pitching a new British Airways ad to a special guest. I couldn’t think of anyone better to have as guest 100.

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Jon Evans, Chief Customer Officer at System1, mission is to connect you with the world’s greatest marketing thinkers and most experienced cmo’s to put theory into practice. Every episode is packed with real world experience and data based evidence of how marketing works.

Episodes

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Uncensored CMO Hosted by System1's Jon Evans

TikTok sensation Rob Mayhew on turning his passion into a business

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Selling Uncommon, the death of advertising and a British original

The 5 biggest ways AI will change marketing

How to ride the storm with Britain’s leading retail CMOs

From selling Tea to the British to Latin America's largest e-commerce business

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From contemporary dance to craft beer revolution?

Why behavioural science should get awards

Cannes Lions - The Triple Opportunity of Attention

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Managing the biggest beauty brand in the world

A marketers guide to a squiggly career

Managing the worlds largest drinks brands

How Google put humanity into technology

How to really understand your audience

From Mouldy Whoppers to Old Age Cows

Mastering the client-agency relationship

From start up to £10 billion; building the ultimate challenger brand

Humour, purpose & beating imposter syndrome

Eyebrow raising McDonald's advertising

Feel free to ignore this podcast episode

How not to plan

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Uncensored CMO
Hosted by System1's
Jon Evans