In a world where most new products fail, the most crucial goal for innovators isn’t change, it’s acceptance. From game-changers like Uber to the humblest line extension, any innovation needs to be accepted to succeed. Which means your innovation process has to be as acceptance-focused as possible. The answer is Fluent Innovation.
This webinar highlights the launch of our 2016 FeelMore50, our annual ranking of the world’s best (read: most effective) emotional advertising and reveals the highlights behind some of this year’s winners and what makes a 5-Star ad.
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