Access the Research
Thanks for joining us at MAD//Fest 2025!
Complete the form to access our latest research:
- The Long and the Short (form) of it – a new global whitepaper from System1 and TikTok that builds on Les Binet and Peter Field’s insights from The Long and Short of it to showcase how short-form video ads can stop the scroll and grow brands.
- The Creative Dividend – a global report bringing together the Effie Case Library with System1’s emotion-first creative measurement database, Test Your Ad, to showcase how well-branded emotional advertising can deliver lasting payback.
- The Power of Compound Creativity – the latest version of our research exploring the importance of consistency, now with 80 brands in the IPA Effectiveness Databank and 136 brands in the Effie Case Library analysed for 13 consistency features over 5 years.
Plus, learn more about and enrol in the next cohort of a.p.e. (Advertising Principles Explained) here.