An Update on UK XMAS Ads: ‘Tis the Season for Brand Growth

*BrainJuicer is now System1 Research*

It’s time to get into the holiday spirit – the UK Christmas ads are here! The stakes are high as brands are tasked with creating effective Christmas campaigns that not only open consumers’ hearts but their wallets too. Emotionally engaging ads from UK Yuletide have led to brand share growth; the more emotional, the more likely an ad is to create major, long-term business effects, and we’ve got effectiveness data to prove it. As behavioural science tells us: “Feel Nothing, Do Nothing. Feel More, Buy More”.

Join David Whitelam (Head of New Client Development) and Charlotte Kiddle (Deputy Managing Director, UK) as they review consumer response to the 2016 UK Christmas adverts and see which advertisers rocked around the Christmas tree and which had a blue Christmas.

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