The Stars of the Show
Tuesday June 23rd
Back for a third year, we returned to Cloud 9 Baoli for an exclusive evening of cocktails, canapés, and live fireside chats.
Tuesday June 23rd
Back for a third year, we returned to Cloud 9 Baoli for an exclusive evening of cocktails, canapés, and live fireside chats.
It was a brilliant night, bringing together some of marketing’s most influential voices: Jon Evans, host of Uncensored CMO, Andrew Tindall, System1’s Chief Growth Officer in Advertising, Orlando Wood, System1’s Chief Creative Officer, the brilliantly unfiltered Professor Mark Ritson, and Global Street Art’s Lee Bofkin.
We can’t wait to do it all again! Check out some snapshots from the event:
This year, we’ll be heading back to the Palais, appearing on the iconic stage to share exclusive new research. If you’ve got a pass, these are the presentations you don’t want to miss:
Who? Andrew Tindall, System1 & Eugene Healey, Studio EH
Where? Rotonde Stage
When? 1:45 – 2:15pm on Thursday, June 25
What? This session will move the conversation on from "Can creators build a brand?" to "How can creators build MY brand?", as System1's Andrew Tindall and brand strategist Eugene Healey will reveal major new research from WPP Media, System1 and TikTok spanning hundreds of creator ads and millions of consumer responses. Expect actionable insight on attention, emotion, brand recognition and how to choose and brief creators more effectively.
The report launches during the talk. Pre-register now and we'll send it straight to your inbox when it goes live.
Can't make it to Cannes? We'll also be hosting a webinar diving into the research
Who? Adam Morgan, eatbigfish & Jon Evans, host of Uncensored CMO
Where? The Forum
When? 3:45 – 4:15pm on Wednesday, June 24
What? Surprise isn't just an executional device. It's a strategic tool and a powerful multiplier for advertising effectiveness. Uncensored CMO's Jon Evans and eatbigfish's Adam Morgan will explore how and when to use it to drive stronger results, featuring original research and System1 data.
System1 will be sharing even more insights along the promenade throughout the week.
Who? Andrew Tindall, Chief Growth Officer, System1; Rory Sutherland, Vice Chairman, Ogilvy; Claire Sadler, CMO, BHF & WACL President — hosted by Marketreach
Where? Pantiero Terrace
When? 11:00am – 1:00pm on Tuesday, June 23
What? In a world of algorithmic feeds and digital overload, physical mail is having a moment. Mail Unleashed Live brings together leading voices in effectiveness, behavioral science and brand marketing to explore why mail continues to cut through where digital struggles.
Building on Marketreach's Mail Unleashed video series, this special live edition unpacks the tangibility of mail, its proven commercial impact, and why physical media may be one of the most undervalued tools in the modern marketer's arsenal.
Who? Andrew Tindall, Chief Growth Officer, System1; Sandra Andrews, CMO, Microsoft Surface; Jordan Schwarzenberger, CEO & Founder, Arcade — moderated by Becky Owen, Group CMO, Billion Dollar Boy, hosted by Billion Dollar Boy and FiveTwoNine
Where? Marea Rooftop, Canopy by Hilton
When? 1:45pm – 2:05pm on Wednesday, June 24
What? As audiences shift and social evolves, legacy systems built for consistency and scale are colliding with the speed, instinct and cultural responsiveness that creator-led marketing requires.
In this session, Andrew Tindall joins Sandra Andrews and Jordan Schwarzenberger to explore what that shift looks like in practice: from the effectiveness data behind creator-native content, to the organisational changes leading brands are making internally, and the partnerships helping them move faster and create work that truly resonates.
Who? Andrew Tindall, Chief Growth Officer, System1, joining Mark Ritson, Marketing Professor and MiniMBA Founder, hosted by Radiocentre and Commercial Radio and Audio Australia
Where? LBB Beach
When? 2:30pm – 3:30pm on Tuesday, June 23
What? Audio's role in advertising effectiveness takes centre stage as Radiocentre and Commercial Radio and Audio Australia present new analysis carried out by System1.
Drawing on 1,850 campaigns from the Effie marketing effectiveness database across eight years and four markets, the session makes the case for audio as a genuine campaign catalyst.
System1 is teaming up with the Sleeping Barber Podcast at Cannes Lions for an exclusive Cannes Cut series. Throughout the week, we’ll be unpacking the biggest stories from the Croisette, exploring standout creative work, emerging trends, and fresh research with System1’s Andrew Tindall, Orlando Wood, and Vanessa Chin.
Check back throughout the festival as new episodes go live.