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Speakers

BIANCA PRYOR, JOHN BISHOP

Topics

SUPER BOWL ADVERTISING, FEELMORE50, CREATIVE GUIDANCE

Published: 5 February 2018

FeelMore50 Super Bowl 2018: Advertising Creative Touchdowns

FeelMore50 Super Bowl 2018: Advertising Creative Touchdowns

Every year, System1 Research tests all the national Super Bowl ad buys live on game night, measuring the emotional response to every single ad. Before Super Bowl LII, pundits predicted humor would be the big winner, uniting the nation’s viewers. Bianca Pryor and John Bishop analyze the night’s winners. See the top 10 Super Bowl ads of 2018 at https://www.feelmore50.com/ads-by-event/super-bowl-2018.

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