Learning from the 2015 FeelMore50: How The Most Effective Advertising Drives Fame, Feeling & Fluency
*BrainJuicer is now System1 Research*
It’s that time of the year again! That’s right, the launching of the 2015 FeelMore50, our annual ranking of the world’s best (read: most effective) advertising. This year, we tested 500+ famous pieces of communication – from viral successes to award winners – and ranked them from 1-to-5 Star according to our Emotion-into-Action™ score.
Why should brands create emotional ads? What we know about brand building tells us that communication – and particularly creative, famous advertising – is absolutely critical to successful long-term, profitable brand growth. Brand growth is rooted in the 3Fs – Fame, Feeling and Fluency, mental shortcuts that help the brand become an easy, System-1 choice at the moment of decision. Fame helps a brand come readily to mind. Feeling helps people choose it. And Fluency helps people recognize and process a brand quickly.
We’ll reveal what we have learned in the process of compiling the FeelMore50 league table, about what makes a 5-Star ad – one that brings Fame, Feeling & Fluency to brands – and celebrate those that did just that in 2015. Join Alex Hunt (President, System1 Research) and Simon Wyld (Senior Vice President, Los Angeles) as we celebrate the world’s most effective advertising of 2015.