Unlocking Profitable Brand Growth: Applying Behavioural Science to System1 Brand Tracking

John Bishop (Vice President) was the guest trainer on the webinar “Neuroscience: Going deeper for deeper insights”, hosted by MRS Evidence Matters. He provided a brief overview of Behavioural Science as it relates to marketing and demonstrated its impact on the predictive power of market research. He used examples from a recent case study of the Fame, Feeling & Fluency brand tracker for several television and streaming networks.