The Launch of System1 and How to Use it to Achieve Profitable Brand Growth
BrainJuicer Group PLC has rebranded as System1 Group PLC. It is comprised of System1 Agency and System1 Research (formerly BrainJuicer) with its mission to produce and predict 5-Star marketing that guarantees profitable growth for its clients.
CEO and Founder of System1 Group John Kearon said about the name change, “Over the last 16 years, we’ve built an international business and have pioneered the application of Behavioural Science to predict profitable marketing. At the heart of this is ‘System 1’ thinking.”
So what is “System 1” thinking and how does it help produce and predict 5-Star marketing that guarantees profitable growth? And why on earth did BrainJuicer, a successful research company, choose System1 as the new name of its new marketing services company?
Behavioural science has demonstrated that humans make virtually all decisions using the intuitive, instinctive, emotional part of their brain, that has come to be known as “System 1”. This has significant implications on the way companies should produce and predict profitable growth from its innovation, advertising, branding and shopper activations.
Join John Kearon and Alex Hunt (President, System1 Research) as they revealed the principles of “System 1” thinking, why we changed the name of the company and get a sneak preview of our book: System1, Unlocking Profitable Growth.