Emotion and Advertising: Lessons from the IPA’s Effectiveness Week
*BrainJuicer is now System1 Research*
The Institute of Practitioners in Advertising’s (IPA) Effectiveness Awards are some of the most rigorous and prestigious in the advertising calendar. Hot on the tail of the IPA’s Effectiveness Week, we will shine a light on some of the 2016 winners to understand the secret of their success, creating Fame, Feeling & Fluency for their brands.
Tune in to hear Orlando Wood (Chief Innovation Officer) and Will Headley (Senior Director, Labs) draw the link between emotional response and brand growth, and to learn from some of the most effective campaigns of today.