Feeling the Future: Neuro, Facial Coding and the Quest to Measure Emotion
*BrainJuicer is now System1 Research*
The best predictor of future consumer behaviour is how people feel about things. As brands and marketers realise this, they face a tricky question: how do you measure emotion effectively? In this webinar, we teamed up with University College London to review the latest ways to understand the human mind, measure emotion, and accurately predict behaviour. From facial coding to EEG and fMRI, which methods live up to the hype? And can surveys still play a role?
Join Will Headley and Micha Dudley of System1 Labs, and UCL neuroscientist Dr. Joe Devlin, to see head-to-head test results and explore how brands will be researching and marketing in the future.