We’re excited to share The Multiplier Playbook, a new WARC report featuring insights from System1 alongside a coalition of other advertising effectiveness experts: Analytic Partners, BERA.ai and Prophet. Building on the evidence-based principles of The Multiplier Effect, this practical guide tackles the eight key blockers standing in the way of integrated advertising: silos, divisions and strategic disconnects.
The report combines actionable insights and granular data from the partner coalition with new survey results from WARC and the ANA, offering smart, strategic plays for uniting brand and performance. From convincing the C-Suite of brand’s business value to reuniting creative and media, The Multiplier Playbook turns effectiveness theory into action.
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Who Should Read This?
This report is essential for any CMO or business leader looking to turn advertising into a high-impact growth driver. Whether you’re optimizing your current strategy or planning your next move, the practical plays in this report will help you make smarter, more effective decisions.
