Want to stay ahead of the latest winning innovation trends? Innovation of the Week, powered by System1’s Test Your Innovation testing, is your regular spotlight on the newest concepts hitting the market. Sign up to get the Innovation Of The Week delivered straight to your inbox!
Around 95% of NPD launches fail on shelf, and the average new product scores just 1 Star out of 5 on our Star Rating scale. Every concept is scored on emotion, not rational opinions, because emotion is the most powerful predictor of profitable growth. In addition to emotional response, we measure share trading, where respondents buy and sell shares in ideas they believe will succeed. It’s fast and intuitive, more like swiping on a dating app than filling out a survey, mirroring the split-second decisions shoppers make at shelf, where three out of four purchases are decided.
Benchmarked against a database of over 61,000 ideas, we’re spotlighting the concepts with the emotional strength to succeed, giving brands the data on what winning innovation looks like and the insights to Create with Confidence®.
After all, the more people feel, the more they buy.
