Be the first to access The Creator Effectiveness Playbook from WPP Media, System1 and TikTok
Marketers are investing more in creators than ever before. But one challenge still remains. While creator content captures attention, it doesn’t always translate into brand growth.
Following IPA research that established creators as genuine brand builders, WPP Media, System1 and TikTok are launching The Creator Effectiveness Playbook, the highly anticipated follow-up to The Long and the Short (Form) of It, revealing how to close that gap.
Built from a major new study, this report provides the most practical, evidence-based guidance yet on how to make creator advertising work harder for your brand. Drawing on analysis of hundreds of creator ads, it uncovers how different types of creators drive attention, emotion and branding, and how to choose the right approach based on your objectives.
The research will be unveiled at the Palais during Cannes Lions in a session featuring Andrew Tindall (System1) and Eugene Healey (Studio EH).
Register your interest now and we’ll email you the full report as soon as it launches in June.
Want to go deeper? We’re hosting a live webinar on July 8 to break down the findings with experts from WPP Media, System1, and TikTok. Save your seat.