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The world’s most effective ads straight to your inbox, every month

Get new analysis every month in each key market. We’re focusing on the creative that works best and carries valuable effectiveness lessons for any marketer. System1 continually tests ads using our Test Your Ad system, always adding to our growing database of 40,000 ads. Our market experts then pick the most interesting new ads that have performed well across a number of our metrics. Then we send you the results together with the insights on why it works.

See some of the best ads so far

Brazil: Amazon

E Is For Effective: Amazon Gets Its Celebrity Ad Right

Ad Of The Month
South-East Asia: McDonald's

Spring Cleaning Finds!

Ad Of The Month
Brazil: Itau

2022 is Made With You

Ad Of The Month
The Netherlands: Staatsloterij

Share Your Happiness

Ad Of The Month
South-East Asia: Cadbury

There’s goodness in togetherness with Cadbury

Ad Of The Month
young-people-dancing-together-cheetos-system1
Brazil: Cheetos

Smells Like Cheese Spirit: Cheetos Scents Success

Ad Of The Month
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South-East Asia: Saniter

So Fresh, So Clean: The Joy Of Soap

Ad Of The Month
oboticario-advertisement-system-1-test-your-ad
Brazil: O Boticário

A Story So Good They Told It Twice

Ad Of The Month
Germany: Google

Google Searches For Emotional Connection

Ad Of The Month
Australia: Hans

Helping Hans - A Brand Relaunch With A Smile 

Ad Of The Month
Brazil: Nike

Brazil's Skateboard Star Turns Fairytale Princess For Nike

Ad Of The Month
Singapore: Heineken

Back of the net!

Ad Of The Month
Brazil: Vivo

Vivo Serves An Empowering Ace

Ad Of The Month
child-kid-holds-yoghurt-in-his-hands
SE ASIA: Danone

Exceptional in Every Rating - Danone's Work For Underprivileged Kids

Ad Of The Month
ad-mothers-day
BRAZIL: Nestlé

Nestlé's Ninho Strikes Emotional Chord for Mother's Day

Ad Of The Month
UK: NHS

Celebs Give Jab Ad Five-Star Power

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US: HERSHEYS

Backyard S’mores Make Five-Star Scores For Hershey’s

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AUSTRALIA:Smiths

Smiths Hears Call Of The Wild

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BRAZIL: Spotify

Spotify’s Solution To Noisy Neighbours

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SE ASIA: McDonalds

McDonalds’ Indonesia Sees Prosperity Ahead

Read more

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