The Best of the World Cup 2026
The 2026 World Cup is just around the corner, and you can already feel it. TV screens, social feeds and store shelves are filling up fast with sponsored products, a parade of sporting legends (no surprises here, Beckham is back and repping more than a few logos), and plenty of action-packed football (or soccer) showdowns.
From beer to toys to finance, no category is sitting this one out. Every brand wants a place on one of the biggest stages in global culture. As those campaigns roll out, we’re tracking exactly how they stack up.
Using System1’s Test Your Ad, we’re measuring every World Cup spot as it airs to understand how real, nationally representative audiences feel about the brands showing up. Historically, sports sponsorship has not always translated into standout creative. Our research shows most ads hover in the low 2-Star range, out of a possible 5.9, often missing the mark with mass audiences.
So, will 2026 be any different? Which brands will score with consumers, and who will fall short when it matters most?
Here’s our starting line-up:
EA Sports | UK
- “The World’s Game”
- Star Rating: 4.7 Stars
Apple | UK
- “Dança”
- Star Rating: 3.4 Stars
- Watch it here
AB InBev | UK
- “Cheers to Bars”
- Star Rating: 3.6 Stars
- Watch it here
Adidas | UK
- “Choose Scotland”
- Star Rating: 4.1 Stars
Uber | Brazil
- “Motorista 6 estrelas”
- Star Rating: 3.6 Stars
- Watch it here
Vivo | Brazil
- “Declare seu amor na CazéTV”
- Star Rating: 4.0 Stars
- Watch it here
McDonald’s | Brazil
- “Torcer fica muito mais divertido com o Méqui”
- Star Rating: 3.4 Stars
- Watch it here
Itaú | Brazil
- “Torcendo feito você”
- Star Rating: 3.1 Stars
- Watch it here
ŌURA | UK
- “Ready?”
- Star Rating: 3.3 Stars
- Watch it here
AirBnb | Global
- “The World is Meant to Meet”
- Star Rating: 3.9 Stars
McDonald’s | Mexico
- “Si Se Puede”
- Star Rating: 3.7 Stars
- Watch it here
McDonald’s | US
- “Beckham Gets Beckham”
- Star Rating: 1.21 Strong Spike
- Watch it here
Dick’s Sporting Goods | US
- “Where it all Kicks Off”
- Star Rating: 3.3 Stars
- Watch it here
Rexona | Australia
- “It Won’t Ever Let You Down”
- Star Rating: 3.0 Stars
- Watch it here
Bellamy’s Organic | Australia
- “From their very first goal…”
- Star Rating: 3.5 Stars
- Watch it here
Bimbo | Mexico
- “Venimos con hambre de ganar”
- Star Rating: 3.6 Stars
- Watch it here
Coca-Cola | Mexico
- “Coca-Cola – Grey México – Sintamos Juntos – Mundial 2026”
- Star Rating: 3.6 Stars
- Watch it here
Adidas | Argentina
- “Seguí soñando”
- Star Rating: 4.3 Stars
- Watch it here
Rexona | Argentina
- “Falta muy poco para la Copa Mundial de la FIFA™”
- Star Rating: 4.9 Stars
- Watch it here
McDonald’s | Spain
- “Estas leyendas están listas para el Menú la Copa Mundial de la FIFA 2026 de McDonald’s el 9 de junio”
- Star Rating: 4.0 Stars
- Watch it here
Movistar | Spain
- “¡La Selección que nos une!”
- Star Rating: 3.6 Stars
- Watch it here
Uber Eats | UK
- “Who could cook at a time like this?”
- Star Rating: 4.3 Stars
EE | UK
- “Yes Boys”
- Star Rating: 4.8 Stars
iFood | Brazil
- “Canarinhos iFood”
- Star Rating: 3.6 Stars
- Watch it here
Mercado Livre | Brazil
- “O sonho continua vivo”
- Star Rating: 4.3 Stars
- Watch it here
Nike | Brazil
- “Um passarinho me contou”
- Star Rating: 3.7 Stars
- Watch it here
Vivo | Brazil
- “Isso é ser brasileiro roxo – contrato vini jr”
- Star Rating: 3.7 Stars
- Watch it here
Havaianas | Brazil
- “Desde 1962 inspirando o jeito brasileiro de jogar”
- Star Rating: 3.7 Stars
- Watch it here
Ocado | UK
- “Half Time Deliveries”
- Star Rating: 3.5 Stars
- Watch it here
M&S | UK
- “Eat Well, Play Well”
- Star Rating: 4.7 Stars
- Watch it here
Nike | Global
- “RIP The Script”
- Star Rating: 1.21 Spike (Strong)
Coca-Cola | Global
- “No Better Feeling”
- Star Rating: 3.1 Stars
- Watch it here
Sky Bet | UK
- “The World’s Gone Football Mad”
- Star Rating: 3.7 Stars
- Watch it here
Paddy Power | UK
- “Nobody Does Football Better Than Us”
- Star Rating: 4.2 Stars
Irn Bru | Scotland
- “We’re Made in Scotland from Girders”
- Star Rating: 5.9 Stars
Purina | US
- “From the Team Behind the Team”
- Star Rating: 3.3 Stars
- Watch it here
Hyundai | US
- “It Starts Now”
- Star Rating: 1.19 Spike (Strong)
- Watch it here
Hershey | US
- “There’s No Place Like Hershey”
- Star Rating: 4.7 Stars
- Watch it here
Modelo | Mexico
- “Best Seat in the House”
- Star Rating: 3.1 Stars
- Watch it here
BBC | UK
- “BBC – FIFA World Cup 2026 FIFA World Cup 2026 Coverage Announcement”
- Star Rating: 4.8 Stars
- Watch it here
Sam’s Club | US
- “Come Join Us”
- Star Rating: 3.8 Stars
- Watch it here
Burberry | UK
- “A Good Sport”
- Star Rating: 4.3 Stars
- Watch it here
Doordash | US
- “Deliver us to Fútbol”
- Star Rating: 3.5 Stars
- Watch it here
New Balance | US
- “We Got Now”
- Star Rating: 3.5 Stars
- Watch it here
Quaker | US
- “Whole Body Nutrition”
- Star Rating: 3.5 Stars
Kia | Mexico
- “Inspiración que conecta generaciones”
- Star Rating: 3.3 Stars
- Watch it here
Selección Nacional de México | Mexico
- “It’s much more than football”
- Star Rating: 3.3 Stars
- Watch it here
Sadia | Brazil
- “A torcida do Brasil com S de Sadia.”
- Star Rating: 3.4 Stars
- Watch it here
Vivo | Brazil
- “Isso é ser brasileiro roxo”
- Star Rating: 3.8 Stars
- Watch it here
Itaú | Brazil
- “Convocação da torcida brasileira”
- Star Rating: 3.2 Stars
- Watch it here
Bradesco | Brazil
- “A Volta da Festa”
- Star Rating: 3.0 Stars
- Watch it here
Lay’s | US
- “Bandwagon”
- Star Rating: 5.1 Stars
Guinness | UK
- “Singing Pints”
- Star Rating: 4.8 Stars
Doritos | Brazil
- “DORITOS apresenta A Teoria do Triângulo”
- Star Rating: 3.2 Stars
McDonald’s | Brazil
- “As seleções do Méqui estão de volta”
- Star Rating: 4.7 Stars
Sadia | Brazil
- “Os torcedores brasileiros têm um S de Sadia”
- Star Rating: 3.8 Stars
Rexona | Brazil
- “REXONA x FIFA MEN’S WORLD CUP 2026”
- Star Rating: 3.3 Stars
- Watch it here
Coca-Cola | Brazil
- “FWC26”
- Star Rating: 3.7 Stars
Brahma | Brazil
- “Copa do Mundo Brahma – Tá Liberado Aceditar”
- Star Rating: 4.1 Stars
Adidas | Global
- “Backyard Legends”
- Star Rating: 4.5 Stars
Michelob Ultra | US
- “The Superior Match”
- Star Rating: 3.5 Stars
Lay’s | US
- “The Most Epic Watch Party”
- Star Rating: 3.5 Stars
Jameson Irish Whiskey | UK
- “It’s What You Bring”
- Star Rating: 3.7 Stars
- Watch it here
Jim Bean | US
- “Home Field Advantage”
- Spike Rating: Strong 1.27
- Watch it here
Coors | US
- “The Coooors Call”
- Spike Rating: Strong 1.22
- Watch it here
Budweiser | UK
- “Let It Pour ft. Erling Haaland & Jürgen Klopp”
- Star Rating: 3.8 Stars
Duracell | US
- “Messi Reboot”
- Star Rating: 3.1 Stars
- Watch here
Gatorade | Global
- “Trust What’s Inside”
- Star Rating: 3.0 Stars
- Watch here
Powerade | Global
- “Power Your Fate”
- Star Rating: 3.1 Stars
- Watch here
Pepsi | Global
- “Football Nation”
- Star Rating: 4.0 Stars
Coca-Cola | Global
- “Uncanned Emotions”
- Star Rating: 4.4 Stars
Lego | Global
- “Everyone Wants a Piece”
- Star Rating: 4.9 Stars
Mariott Bonvoy & Visa | US
- “Get Access to FIFA World Cup 2026 with Marriott Bonvoy and Visa”
- Star Rating: 3.2 Stars
- Watch here
Don Julio | US
- “La Otra Copa”
- Star Rating: 3.2 Stars
Allianz | Australia
- “Care Never Gives Up”
- Star Rating: 4.0 Stars
- Watch here
Heineken | US
- “Fans Have More Friends”
- Star Rating: 3.0 Stars
Lay’s | US
- “No Lays, No Game”
- Star Rating: 3.6 Stars
Mastercard | Argentina
- “For You, the Fans”
- Star Rating: 4.7 Stars
- Watch here
Coca Cola | US
- “Bubbling Up”
- Star Rating: 3.5 Stars
- Watch it here
