In The Press

The latest news and views from System1

In The Press

Marketing Week

"Pre-testing ads is not divisive, it’s a no-brainer" - Mark Ritson

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Latest Press Coverage

OOH Today

June OOH of the Month

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Little Black Book

System1: Cornetto Scoops an Exceptional 5.9 Stars as Ice Cream Brands' Summer Heats Up

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QSR Magazine

Ad of the Month: Chili’s and Lizzo Get Wild Without Losing Focus

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Marketing Report

Research redefines the modern CMO's four Ps

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Creativebrief

System1’s campaigns of the month: June

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Little Black Book

Audio Gets People Talking About Ads At The Dinner Table: “You Get To People When They're Cooking”

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MarketingWeek

How to deliver marketing’s superpower

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Little Black Book

Cannes vs. The Consumers: Craft and Humour Conquer AI

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Mi3

Campaigns with audio generate 75% increase in profit, 81% boost in trust, says Ritson, System 1

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Fonk

15 "What?" Moments with Andrew Tindall

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Ads of Brands

System1: Hawkstone's Debut TV Ad Scores a Maximum 5.9 Stars With Beer Drinkers

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Roastbrief

System1, WPP Media and TikTok launch new playbook showing how creator ads build brands

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The Drum

Andrew Tindall: What Ritson and Sharp got right (and wrong) at Cannes

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Little Black Book

Aldi Tops Ranking of the Greatest World Cup Ads Ever, as Adidas Outperforms Nike Overall

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MarketingWeek

Irn Bru tops ranking of UK’s ‘favourite’ World Cup themed ads

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Creativebrief

System1’s campaigns of the month: May

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Adweek

Nike vs. Adidas: Creatives Pick Who Wins the World Cup Ad Game

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Business Insider

Geico's famous gecko is getting an AI makeover

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OOH Today

OOH OF THE MONTH MAY 2026

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The Drum

Why Suzuki waited to launch its electric SUV to win cautious buyers

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Rolling Stone

The Single Metric that Brands Must Achieve in the Age of AI: Trust

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QSR Magazine

QSR Ad of the Month: Chipotle Comes Out Swinging

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Retail Gazette

M&S Ireland ‘Farm to Foodhall’ ad given 5.9 star rating by System1

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The Drum

Adidas v Nike is a World Cup test of fame versus fragmentation

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Mumbrella

Marketing’s old commandments need some new amendments

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AdWeek

How Lionel Messi Became the Face of 1 in 4 World Cup Ads

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Ad News

AI created ads are winning over consumers, but what about your brand?

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Yahoo Finance

System1 CEO James Gregory Previews Firm’s Biggest Goals at Cannes Lions

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Performance Marketing World

How to end the war between performance and brand

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Project Muse

From Laughs to Lasting Sales: An Interview with Orlando Wood on Creative Ads That Drive Results

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Ad Pulse

$189 Billion is the Cost of Dull Ads. Brands need to Hear System1’s Warning Bells

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The Drum

The all-you-can-eat AI buffet has closed

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Campaign

AI ads: Slop or superpower?

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Marketing Week

Marketers should view social and TV as allies not opponents

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Retail Gazette

Should AI be used to design adverts?

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Media Brief

WARC, System1, Analytic Partners, BERA.ai and Prophet Release The Multiplier Playbook

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The Drum

ANA Brand Masters: Andrew Tindall on the creativity crisis behind modern media spend

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Marketing Communication News

System1 Sponsoring the HAT 50 Awards

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The Drum

Spotify’s new disco icon beats another corporate tech butthole

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Creativebrief

System1’s campaigns of the month: April

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Ads of Brands

Grand Frais Drives Big Sales Potential with Kad Merad

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Proficio

Spring Issue 2026 - Creative For Growth

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OOH Today

OOH Of the Month — April

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Creative Salon

M&S Hails The Summer of Love That With Amelia Dimoldenberg

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QSR Magazine

KFC and the Colonel Dance into Audience’s Hearts

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The Drum

Taking a creative approach to promotions: how brands can break the discount death spiral

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Media4Growth

Marmite’s latest campaign divides UK audiences

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Inside Radio

Want Better Creative? Aim For Consistency, Avoid Paying More For Boring Ads.

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PR Week

Beyond the paddock: F1's new era is about cultural connection, not just logo saturation

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Mumbrella

Marketing effectiveness expert Andrew Tindall to make the case for TV’s multiplier effect at Mumbrella360

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The Drum

Andrew Tindall: In a sea of AI sameness, we must build brand

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Little Black Book

The Cure for Dull Advertising: Research Reveals What Drives Creativity That Actually Works

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TastyAd

System1: Burger King scores a whopper ahead of London Marathon

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The Drum

Jo Malone is suing Jo Malone because distinctiveness and differentiation matter

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Grocery Gazette

Pip & Nut campaign scores in top 1 per cent of System1 rankings

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Creativebrief

System1’s campaigns of the month: March

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Little Black Book

Dave O’Deer Fronts esure’s Modern ‘Calm Down, Dear’ Platform Refresh

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B&T

How An Australian Pork Campaign Served Up Top Marks On System1

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Westwood One

Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting

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brandbeat

Consistency Makes OOH a Memory Engine, Not a Line Item

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Muse by Clios

What World Cup Advertisers Can Learn from the Super Bowl and Olympics

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Little Black Book

System1 Announces Next Evolution of Test Your Ad Platform

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The Drum

You’ll need much better data if you want me to bin brand purpose

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Ad Pulse

Ad Effectiveness Could Be the Missing Link in Brand Sustainability

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Forbes

Sonic Branding: The Most Underused Asset In Marketing

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OOH Today

OOH Of the Month — March

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QSR Magazine

QSR Ad of the Month: Wendy’s Finds the Sweet Spot with a March Madness Dunk Pun

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Little Black Book

Distinctive Assets, Not Indulgence, Separate the Winners in System1 2026 Easter Ad Rankings

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The Drum

Marketing doesn’t need perfect evidence – it needs useful evidence

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MOI Global

Heads Up Creative With Andrew Tindall

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The Drum

We’ve made media easier to defend than creativity, but we need both to win

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OOH Today

OOH OF THE MONTH — March 2026

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AdWeek

Huggies Invites 18 Babies to Poop All Over $500K Worth of Luxury Goods

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La Réclame

Le Lil Finder Guy d’Apple annonce-t-il le retour des mascottes de marques ?

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QSR Magazine

QSR Ad of the Month: Chick-fil-A Captures the Appeal of ‘Newstalgia’

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Muse by Clios

Hear This: Modern Brands Are Reinventing Classic Jingles

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Creativebrief

System1’s campaigns of the month: February

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OOH Today

OOH OF THE MONTH — February 2026

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Little Black Book

If Your Creative Isn’t Driving Impact, Your Relationships Might Be the Problem

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Little Black Book

System1 Announces Leadership Changes Supporting Long-Term Growth

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The Drum

Andrew Tindall: Guinness can raise prices because it obeys pricing’s 3 commandments

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MediaPost

Michelob's Ultra Instructor Ad Tops In Creative Effectiveness During Olympics

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Little Black Book

From Piste to Podium: The Ads Taking Home Effectiveness Gold at the 2026 Winter Olympics

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Schieber Research

Make Them Laugh, Make Them Cry (But Make Sure They Remember You)

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Shots

The Four Cs of Consistency: The Super Bowl Playbook

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WARC

Super Bowl 2026: the ads that won

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Sky

Tony’s Chocolonely wrestles cocoa exploitation in first-ever TV commercial, ‘There’s Fight in Every Bite’

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Think With Google

Why ‘showmanship’ is your brand’s ultimate growth engine

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Performance Marketing World

Top 10 Super Bowl ads – according to consumers

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Hello Partner

The De-Influencing of the Super Bowl: What Brands Can Learn From 2026’s Top-Performing Ads

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The Drum

Andrew Tindall: 2026 was the year Super Bowl ads became average

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Marketing Brew

Budweiser won the Super Bowl

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MediaPost

2 Super Bowl Ads From NFL Tops In Creative Effectiveness

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Forbes

The Most Effective Super Bowl Ads Of 2026

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Forbes

What Super Bowl Advertisers Miss: The 364 Other Days

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Little Black Book

Early Testing Shows 2026 Could Be the Strongest Big Game Ad Year Yet

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Creativebrief

System1’s New Year campaigns of the month

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WARC

Short Super Bowl ad teasers miss the emotional mark, System1 analysis finds

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AdWeek

The Most Effective Super Bowl Commercials, Ranked by Viewers

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WARC

How challenger brands can drive growth

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The Drum

Debate over Pepsi Super Bowl ad proves we’re too obsessed with distinctiveness

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WARC

Applying the creativity stack and excess share of creativity to big game advertising

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Little Black Book

The Odds Are In: Super Bowl LX Predictions from 6 Years of Data

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Adgully Bureau

Creators overtake TV and print as 86% of consumers buy via influencers: Ogilvy Social Lab

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B&T

System1 & Effie Launch ‘The Creative Dividend’ Guidebook To Ad Effectiveness

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WARC

Pre-game is prime time – and more strategies to get the best ROI out of a Super Bowl investment

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Little Black Book

Why Famous Characters Still Win Christmas (and Why We’re Talking About It in January)

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Forbes

How The Super Bowl And Olympics Let Brands Capture Cultural Moments

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MarketingWeek

How a heritage cruise brand used a hybrid AI approach to make a splash

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Creative Bloq

Why you shouldn't fear the LHF ad ban

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Muse by Clios

The Super Bowl Isn’t a Creative Outlier. It’s a Cultural Mirror

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MarketingWeek

Simple, familiar, exciting: What worked for brands at Christmas?

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Ad Pulse

Consistency, Familiarity, and the Super Bowl: Vanessa Chin on Brand Trust in 2026

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Forbes

Calling All Clydesdales! Why More Super Bowl Ads Should Use Mascots

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MediaPost

AI-Built Ads: Will Super Bowl Fans Accept Or Reject?

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Creative Bloq

The best Super Bowl adverts from the 2020s (so far)

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ANA

How to Extend the Life of Super Bowl Ads

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The Drum

How to ignore the Hippo and make evidence-based marketing decisions

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Marketing Brew

Coworking with Vanessa Chin

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The Grocer

The Grocer's unofficial guide to the new HFSS marketing rules

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OOH Today

OOH OF THE MONTH — January 2026

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AdWeek

Christmas Is Over. So Is Effective Advertising.

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CreativeBrief

System1’s campaigns of the month: Christmas crackers

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Muse by Clios

The (Admittedly Rare) Business Case for Committing a Zillion Dollars to a Super Bowl Ad

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The Drum

Don’t let January go to waste. It is time to embrace the sterile cockpit rule

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Shots

The 10 brands that cut through in 2025

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Reel 360

2025 in Review: The Best Campaigns

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