Super Bowl LV saw the sport try to carry on as normal in a world that’s still anything but. A big spectacle, but with barely a crowd. An audience watching alone and on Zooms, not at parties. And ads which tried hard to avoid the herd of elephants in the room, but couldn’t help reflect America’s changed lifestyles anyway.
Get exclusive insights into the best ads of the Super Bowl with our expert panel and take a look at the best ads during 2020, and how brands have stepped up during the pandemic.
Done well, a diaper ad almost always puts a smile on people's faces. But they aren't always done well - sometimes there's too much detail about.....
Sorry seems to be the easiest word.. assuming you're packing candy. M&Ms' ad, featuring Schitt's Creek star Dan Levy among other comedy faces,.....
In advertising, there exists an addiction to Muppets. The loveable puppets are in constant demand, featuring in campaigns for brands as diverse.....
Nintendo have carved out a niche as the most successful videogame advertisers by moving the games away from centre stage and focusing on people.....
A lot of the successful ads at Super Bowl LV have relied heavily on celebrities, and Pizza Hut is another brand to have gone down this route......
With the unemployment figures sky-high thanks to Covid-19, it's not surprising to see job hunting apps and sites make a play for attention at.....
Mortgage lenders Rocket Mortgage can be pleased with this 4-Star performance - lending and mortgage firms generally have a tough ride at the.....
T-Mobile scores its second Top 10 ad in two years, and it's a sequel to last year's spot involving footballer Anthony Anderson and his even more.....
The Super Bowl is always studded with TV and film trailers, but with the market changing so rapidly, the players are changing too. Theatres are.....
Cheetos scored one of the best-loved ads of Super Bowl 2020 with its "Can't Touch This" riff on MC Hammer's hit song. They're clearly hoping.....
Our chief writer, Tom Ewing, takes a look at the results from the night, dissecting what worked and what didn't.