M&Ms
North America
Sorry seems to be the easiest word.. assuming you’re packing candy. M&Ms’ ad, featuring Schitt’s Creek star Dan Levy among other comedy faces, is a series of fast-paced and funny apologies, culminating in a welcome appearance for the animated brand mascots.
At 4.8-Stars it’s a solid effort from one of the Super Bowl’s most effective advertisers. The candy brand regularly hits the high-4 and 5-Star range and has even topped the System1 charts on occasion. What makes M&Ms so consistent? The Fluent Devices of the animated characters – and the inventive uses they’re put to each year.
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