• Why System1?
    • Advertising
    • Innovation
    • Tracking
    • Our Mission
    • Lemon
    • The Book
  • Resources
    • Super Bowl LV
    • Euro 2020
    • Blog
    • Ad Of The Week
    • Podcast
    • Case Studies
    • News
  • Nation’s Favourite Ads
  • Information
    • Team
    • Careers
    • Offices
    • Investor Info
  • Test Your Ad
  • Get In Touch
  • Why System1?
    • Advertising
    • Innovation
    • Tracking
    • Our Mission
    • Lemon
    • The Book
  • Resources
    • Super Bowl LV
    • Euro 2020
    • Blog
    • Ad Of The Week
    • Podcast
    • Case Studies
    • News
  • Nation’s Favourite Ads
  • Information
    • Team
    • Careers
    • Offices
    • Investor Info
  • Test Your Ad
  • Get In Touch
4
4.6
Parent Company:

Nintendo

Region:

North America

Serena Williams

Our opinion

Nintendo have carved out a niche as the most successful videogame advertisers by moving the games away from centre stage and focusing on people playing them. It’s in line with the gaming giant’s brand as the choice for families – who also happen to own the most recognisable videogame IP in the world.

Nintendo have advertised at the Super Bowl before but have never quite cracked how to step up to the big night. Until now – when they make a typical Nintendo ad, except the person having fun playing the same is Serena Williams. The superstar athlete is seen playing a tennis game (of course) then doing some training with a dance game. Do you believe that Serena plays the Switch? It doesn’t really matter – the combination of fun and star power is enough for a strong 4.6-Stars, the brand’s best Super Bowl performance yet.

Back To All

Get In Touch

Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.

Contact Us

Get the Ad Of The Week in your inbox

Exclusive analysis of each week’s most interesting new ad

By subscribing you agree to the use of your data in accordance with our privacy policy

See a sample issue of The1

Listen to an episode of the Feel More Buy More podcast

Got a specific question? Get in touch

  • Instagram icon
  • Privacy & Cookies
  • Terms & Conditions
  • Corporate Social Responsibility
  • Get In Touch
  • Company Info
  • Financial Info
  • Share Details
  • Investor News
  • Shareholder Info
  • Corporate Governance
  • AIM Rules
© 2021 System1 Group PLC. All rights reserved.
Website by Luke Greenaway
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok