Mortgage lenders Rocket Mortgage can be pleased with this 4-Star performance – lending and mortgage firms generally have a tough ride at the Super Bowl as people prefer not to be reminded of the ups and downs of their financial lives. It’s not a high scoring category overall, so what have Rocket Mortgage got right here?
As with so many of the Top 10 ads this year, what sets it apart is a canny use of celebrities. Comedian Tracy Morgan takes the lead, and delivers the ad’s message – be careful and don’t risk what you can’t afford – with good humor. But there’s a surprise too – a second celebrity appearance, from Dave Bautista, which livens the ad up even more. Rocket Mortgage gets the cautious tone of the product right but still gives viewers something fun to look at – a great combination.Back To All
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