The Super Bowl is always studded with TV and film trailers, but with the market changing so rapidly, the players are changing too. Theatres are closed, and the big networks are being elbowed aside (at least in promotional terms) by streaming services. So Amazon gets into the Top 10 this year not with an Alexa spot but with a trailer for an Amazon Prime exclusive – a sequel to 80s comedy Coming To America, starring veterans Eddie Murphy and Arsenio Hall.
Most trailers don’t perform that well in a test – by their very nature, they can’t provide the satisfying resolution a good ad needs. But here the star power of Murphy and Hall, and the glow of nostalgia for a familiar cultural reference, helps overcome that. Coming 2 America ends up with a strong 4.1-Stars, though only time will tell if the film can live up to that…Back To All
Got a Marketing problem? We'd love to hear about it. Tell us what you're looking for and we'll get in touch ASAP.