It Wasn’t Me
Cheetos scored one of the best-loved ads of Super Bowl 2020 with its “Can’t Touch This” riff on MC Hammer’s hit song. They’re clearly hoping lightning can strike twice, getting another familiar face to riff on their corny but beloved old hit. This time it’s Shaggy, giving a snack-stealing partner the benefit of his classic (and generally useless) advice.
The ad goes deep with the lyrical references, with Shaggy getting to do a big chunk of dancehall toasting too. In a slightly subdued Super Bowl year it couldn’t do as well as Hammer, dropping from 4.8-Stars to 4.1 – and perhaps the extra length (60 not 30 seconds) meant the joke outstayed its welcome. But it’s clearly still a strong creative idea, and hopefully we’ll see more stars reprise their hits in future.
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