We spent this week out in the desert at TMRE. Here are 33 notes, quotes and challenges from the blockbuster insights event.
Faster, cheaper, better, sharper, slicker… smaller? We took the pulse of insights at ESOMAR this week. Here’s what we learned.
What makes a great brand character? We use Fluent Devices examples to illustrate.
At this year’s TMRE, Brent Snyder and a major financial brand will present the results of a meta-analysis asking how effective emotional approaches in financial services advertising really are in driving growth.
Nike’s poster and video starring Colin Kaepernick are the most talked-about ads of the year – but how did they score on ad effectiveness in the long term?
Getting self-driving cars from anticipated idea to mass-market technology is a classic Fluent Innovation problem. Volvo might just have solved it.
You’ve been there, you’ve heard it, and some of you may have even bought the T-Shirt…
Is there a need to reinvent the condiment?
We test every UK and US ad that airs in 25 key categories for System1 Ad Ratings. The service is launching to customers later this year: meanwhile here are ten of August’s most interesting new campaigns – and how they scored.
German brewer Astra became the latest brand to run into social media scandal and accusations over an ad. What do the public think – and why does it matter?
In our most recent case study, we look at twenty-four innovative tech releases: there’s something in here to satisfy everyone’s sci-fi needs.
Here at System1 we love a good book… or 15. Check out the reads we’ve been enjoying, covering a range of subjects from social evolution to fungi.
Mentos is the first confectionery brand to release a 5-Star ad on UK TV this August (so far). Find out what made this ad so popular.
2018 marks the fifth US summer of Coca-Cola’s “Share A Coke” marketing campaign, when the soft drinks giant releases thousands of limited-edition bottles showing names, places, occasions, or even song lyrics. It’s probably the most famous, and longest running, mass personalisation campaign in the world, and Coke have regularly credited it with big returns. Back in 2014, following its successful launch, the Ogilvy-run campaign was linked to Coca-Cola’s first sales increases in a decade.
Using our Ad Ratings data we look at what works and doesn’t in the Pet Insurance category – and what people insurers can learn from it.
What do you do when you’re launching a product that already has very strong – and very unhelpful – brand associations?
This week, System1 Agency released a powerful 90 sec film to help change people’s attitudes and behaviors around texting and driving.
Find out how System1 became finalists in the MRS Operations Awards with Ad Ratings
The keynotes. The awards. The case studies. The golf tournaments. From the IPA to TMRE, find the events you won’t want to miss.
Ofcom’s “Digital Nations” report sheds some light on the biggest questions in media. We run through its most useful insights.
Sharp editing turned an Australian KitKat ad into a 5-Star US Ad Ratings winner. We break it down.
A new study reveals a startling truth about the places humans visit, with big implications for brands and mobile marketing. It’s just one example of the power of habit.
Last week saw the highest commercial TV audience in UK history. System1 Ad Ratings exclusively reveals which brands made the most of it.
The MRMW APAC conference in Singapore at the end of June took “digital disruption” as its theme. It was a great opportunity to measure the pace of research change in the part of the world with more experience of ultra-fast change than any other. System1 was in attendance, with Maria Spinelli, Glaucia Marques and Alice Arnould reporting back.
Other ad awards may have the glamour, but for us, the IPA’s biennial Ad Effectiveness Awards are the classiest in the industry. Tying the awards to specific business impact and bottom line effects means the IPA awards have rigour to go with the creativity. And that creativity covers a genuinely wide field – from the cleverest examples of digital wizardry to broad-based, populist ads which put a smile on millions of faces.
As a thankyou for reading our newsletter and blog, here’s our ten most-read pieces of the last three months, from voice branding to the power of dogs.
As the USA celebrates the 4th of July, we look at how brands and advertisers can handle the hot potato that is patriotism.
We tested dozens of ads for the World Cup. Here are the best (and worst!).
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